The recAP
Senja Spelman explores lead conversion, stronger partnerships, and scaling home improvement marketing
Senja Spelman is a home improvement marketing leader who helps companies lower marketing costs, grow appointment flow, and turn leads into revenue. She is the CEO & Founder of Sisu Synergy, a full-service marketing partner…
Optimal lead distribution methods for buyers and sellers
TL;DR Overview Whether you are a lead buyer or a lead seller, an effective and efficient lead distribution system is imperative for sustainability and viability in a complex and dynamic marketplace. While the process is…
The importance of lead validation for lead buyers and generators
TL;DR The quality of your leads can make or break your results. With limited time to connect with prospects, chasing invalid numbers, duplicate records, and fraudulent inquiries adds unnecessary friction. Lead validation helps you check…
Lead management best practices for Sales teams
TL;DR Overview Lead management has a direct impact on how efficiently Sales teams turn prospects into customers. When leads are captured accurately, routed to the right rep, prioritized appropriately, and followed up with consistently, Sales…
The best places to buy Insurance leads online
TL;DR Overview The best places to buy insurance leads depend on your coverage lines, target market, budget, and sales capacity. Agencies and carriers can purchase online inquiries, live transfers, or other acquisition opportunities to supplement…