Supporting women at work means looking beyond a single chapter of their careers. Amy China Wire shares her perspective on building equality into the workplace, from flexibility and sponsorship to allyship and visibility. Read more on Creativebrief: https://lnkd.in/enKDy9rZ #WomenAtTeads
Info
Teads Holding Co. (“Teads”) (Nasdaq: TEAD) is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for branding and performance objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1700 people in 30+ countries.
- Website
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https://www.teads.com
Externer Link zu Teads
- Branche
- Werbedienstleistungen
- Größe
- 1.001–5.000 Beschäftigte
- Hauptsitz
- New York, NY
- Art
- Kapitalgesellschaft (AG, GmbH, UG etc.)
- Spezialgebiete
- Video advertising technology, Supply Side Platform, Ad serving, Video formats, Advertising monetization, Big Data, Ad exchange, Online video, Video advertising, Viewable display, CTV, DSP und Open Internet
Beschäftigte von Teads
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Updates
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We’re back filming #TalksWithTeads! Yesterday, we were live at the MediaPost Travel & Hospitality Summit in Austin where Melissa Marshall P., AVP of Sales here at Teads, sat down with some of the industry’s brightest minds. We had the opportunity to dive deep into how #hospitality brands are moving beyond basic loyalty points to market for today’s traveler. Stay tuned for our upcoming interviews featuring: • Amanda Bressner McDowell, Director of Marketing for 1 Hotels • Jess Schoenholtz, Director of Marketing for Proper Hospitality
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Third-party cookies are fading, but #CTV targeting has another identity signal to rely on: the household. So what happens when household identity meets cross-screen signals and attention measurement? Our latest blog explores how these pieces are coming together to shape #cookieless CTV. Read more: https://lnkd.in/ek2fAjaA
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What does Mbappé’s move from Nike to On tell us about the future of brand relevance? In Performance Marketing World, our CMO Dani Cushion looks beyond the headline to explore how brands can use sport to build relevance across the entire consumer journey, from the live game to every screen that surrounds it. Read Dani’s take on why the biggest opportunity may be bigger than any one athlete: https://lnkd.in/eT-irx32
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Lights, camera, insights! 🎬 Adelaide’s Marc Guldimann joined our very own Neala Brown in our NYC office this week to film our upcoming video attention series. Which metrics matter most to your team right now? Drop a comment below and stay tuned for full interviews dropping soon!
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We’re cheering on Amy China Wire as she takes part in Media Fight Night, raising funds for Carney's Community and Off The Ropes. Since 2015, Media Fight Night has raised more than £2.2 million for charity, supporting projects that make a real difference in local communities. Help Amy and the team reach this year’s fundraising goal. Donate via this link: https://lnkd.in/e4ynYQZH
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Understanding audiences takes more than looking at individual signals. At the Beet.TV Leadership Summit with Omnicom Media, Teads' Neala Brown will sit down with Lou Paskalis to explore how marketers can take a more connected approach to audience intelligence, data, and measurement to better understand the consumer journey Learn more about the event: https://lnkd.in/gs2_T73v
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¡Teads estará en Brand100events México! Del 12 al 15 de octubre, estaremos en el Hotel Barceló, Riviera Maya, para uno de los encuentros clave de negocios, medios y comunicación del mercado mexicano, reuniendo a grandes anunciantes, agencias y líderes de la industria. Serán días de conversaciones estratégicas, reuniones one-to-one, nuevas conexiones y networking de alto nivel, compartiendo ideas sobre el futuro de la publicidad y las nuevas oportunidades que ofrecen la tecnología, los entornos premium, la atención y los datos. Estamos deseando compartir cómo Teads conecta creatividad, datos y medios omnicanal para ayudar a las marcas a generar experiencias más relevantes y resultados reales. ¿Vas a estar en Brand100? ¡Habla con nuestro equipo y nos vemos en Riviera Maya!
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Teads and Koddi are partnering to bring universal #OpenRTB standards to onsite #RetailMedia. This integration allows brands to activate Sponsored Product Ads and Display placements directly in Teads Ad Manager alongside their broader #Omnichannel campaigns — unlocking scaled demand for networks like Wolt Ads. Read the full announcement: https://lnkd.in/eYNtD3ZX
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La sfida oggi non è dove esserci, ma come far lavorare gli schermi in vera sinergia. Eppure, tenendo separate le pianificazioni TV e digitale, il rischio è uno solo: accumulare frequenza sempre sugli stessi utenti. Questo pomeriggio ad #ADVancedTVConference di Engage | Il magazine del marketing e della pubblicità cambiamo prospettiva. Alessia Camelliti, Senior Insight Manager, presenterà un caso pratico in cui l'integrazione multischermo, validata da misurazioni indipendenti, ha generato un'efficienza di copertura 3,7 volte superiore agli standard. Vi aspettiamo oggi pomeriggio per scoprirne di più! 📍 Teatro Lirico Giorgio Gaber, Milano ⏰ OGGI, 29 Settembre | 16.25
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