Testimonials
“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
A Plan for Every UX Team
Make evidence-backed UX decisions that drive revenue and improve user experiences.
Access the largest UX research database and professional UX tools.
Foundation
Build higher-converting storefronts.
Apply essential UX research for your site’s most critical pages.
$200/mo
$2,400 billed annually
3 users, $20/month per additional user
Total of 150 foundational UX Best Practice Guidelines on:
Homepage, Navigation, Categories, Product Lists, and Product pages
Site scanner: Instant UX analysis and personalized insights for your site
UX Training: Built-in learning modules with 3 levels of certification
Smart search: Research-backed answers to any UX question
ExpansionMost Popular
Optimize full journey and outperform competitors.
Cover key conversion areas, benchmark against competitors, and get industry-specific UX research.
$350/mo
$4,200 billed annually
3 users, $20/month per additional user
Everything in Foundation, plus:
Total of 400+ full journey UX Best Practice Guidelines on:
Homepage, Navigation, Categories, Product Lists, and Product pages
Cart & Checkout, Search and Account areas
Partial access to industry-specific UX guidelines for 3 industries
Industry UX research: Performance Benchmarks, Case Studies, and actionable design inspiration across 3 industries
Site scanner: Compare your site’s UX to Case Studies and one competitor
Custom
Turn UX into a measurable revenue driver.
Full research access, expert input, and tailored industry and competitor insights to drive revenue with every UX decision.
Starting from
$700/mo
Starting from $8,400 billed annually
3 users, custom pricing per additional user
Everything in Expansion, plus:
Total of 700+ specialized UX Best Practice Guidelines for:
Homepage, Navigation, Categories, Product Lists, and Product pages
Cart & Checkout, Search and Account areas
Accessibility and Loyalty experiences
Full access to industry-specific UX guidelines for custom industry selections
Industry UX research: Expanded access to Performance Benchmarks, Case Studies, and actionable design inspiration
Partner with Baymard: Recurring consultations with our UX experts
Site scanner: Custom scans for UX analysis and competitor comparisons
Secure log-in & authentication: SSO, SAML, security questionaire
