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Fernanda Pigatto é uma profissional experiente que atua como Diretora de Parcerias…
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Fernanda Pigatto compartilhou issoOs dupes já fazem parte do mercado de beleza brasileiro, mas será que estamos vendo apenas o começo de algo maior? Foi essa perspectiva que me chamou a atenção neste relatório da BEAUTYSTREAMS Premium, que analisa a força crescente da cultura dos dupes na Coreia do Sul e como esse comportamento está se expandindo para diferentes categorias de beleza. Zoom on Dupes | Coreia do Sul Nossa série Social Media Pulse acompanha comportamentos emergentes dos consumidores e tendências que estão ganhando força online e têm potencial para se espalhar entre diferentes mercados. Na Coreia do Sul, a economia dos dupes (versões acessíveis de produtos populares) vive um momento de força crescente. Após o lançamento da Zoom by Jungsaemmool, linha de difusão da renomada maquiadora coreana Jung Saem Mool - que, segundo relatos, esgotou em poucas horas graças a produtos com preços entre US$ 0,69 e US$ 3,43 -, a cultura dos dupes vem se expandindo por diversas categorias de beleza. Com a K-beauty já em alta no Brasil, esse comportamento sul-coreano pode influenciar o mercado local, oferecendo uma alternativa para que marcas e varejistas alcancem os consumidores por meio de propostas acessíveis e orientadas à relação custo-benefício, em um cenário que se tornou socioeconomicamente desafiador. Entenda melhor em BEAUTYSTREAMS Premium: https://lnkd.in/dN6WmPFE ... Dupes are already part of the Brazilian beauty market — but are we only seeing the beginning of something bigger? That's the angle that caught my attention in this BEAUTYSTREAMS Premium report, which looks at the growing force of dupe culture in South Korea and how the behavior is spreading across beauty categories. Zoom on Dupes | South Korea Our Social Media Pulse series tracks emerging consumer behaviors and trends gaining traction online with the potential to travel across markets. In South Korea, the dupe economy — affordable versions of popular products — is having a moment. Following the launch of Zoom by Jungsaemmool, the diffusion line from renowned Korean makeup artist Jung Saem Mool, reported to have sold out within hours on products priced between US$0.69 and US$3.43, dupe culture has been expanding across beauty categories. With K-beauty already on the rise in Brazil, this South Korean behavior could shape the local market, giving brands and retailers a way to reach consumers through affordable, value-driven propositions in an increasingly challenging socioeconomic landscape. Explore it further on BEAUTYSTREAMS Premium: https://lnkd.in/dN6WmPFE #BEAUTYSTREAMS #TrendLocalization #BeautyTrends #Brasil #Dupes Image source: Sion @0n__nim - South Korea
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Fernanda Pigatto compartilhou issoNo Brasil, onde o calor e a umidade fazem parte da rotina, o cuidado com o suor pode ir muito além do desodorante. Foi justamente essa perspectiva que me chamou a atenção neste relatório da BEAUTYSTREAMS Premium: a ideia de desenvolver soluções mais específicas para diferentes áreas do corpo, criando uma abordagem muito mais personalizada para o controle do suor e abrindo novas possibilidades para a categoria de cuidados corporais. Anti-Sweat Care | Tendências de Produto À medida que os cuidados antitranspirantes evoluem para além das soluções tradicionais para as axilas, o controle do suor por zonas do corpo (body-zoning) surge como uma oportunidade importante em um cenário cada vez mais competitivo de cuidados corporais. No clima quente do Brasil, fórmulas hipersegmentadas que atendam às preocupações relacionadas ao suor, do rosto às áreas mais íntimas do corpo, permitirão que as marcas expandam organicamente a categoria, passando dos desodorantes para formatos mais inovadores. O foco deve estar em soluções para o controle do suor especificamente adaptadas às diversas necessidades dos consumidores brasileiros. Explore o relatório completo no BEAUTYSTREAMS Premium:https://lnkd.in/dxHqBhzY ... In Brazil, where heat and humidity are simply part of daily life, sweat care can go well beyond deodorant. That's exactly the angle that caught my attention in this BEAUTYSTREAMS Premium report: developing solutions specific to different areas of the body, creating a far more personalized approach to sweat control and opening new possibilities for the body care category. Anti-Sweat Care | Product Trends As antiperspirant care evolves beyond the traditional underarm solution, body-zoning — sweat control mapped to different areas of the body — is emerging as a significant opportunity in an increasingly competitive body care landscape. In Brazil's hot climate, hyper-segmented formulas addressing sweat concerns from the face to the body's most intimate areas will let brands grow the category organically, moving from deodorants into more innovative formats. The focus should be on sweat control solutions tailored specifically to the varied needs of Brazilian consumers. Explore the full report on BEAUTYSTREAMS Premium: https://lnkd.in/dxHqBhzY #BEAUTYSTREAMS #TrendLocalization #BeautyTrends #Brasil #BodyCare #AntiSweatCare Image source: Freepik
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Fernanda Pigatto compartilhou issoHome Care 2028: Da Limpeza ao Cuidado Foi um prazer apresentar o forecast da BEAUTYSTREAMS sobre o futuro do home care, uma categoria que deixou de ser apenas funcional para se tornar parte essencial da beleza e do bem-estar. Hoje, o consumidor enxerga a casa como uma extensão de si. E isso muda tudo: claims, ingredientes, tecnologias e formatos. Os vetores que vão moldar a categoria até 2028: 🔹 Segurança e transparência 🔹 Microbioma, agora também no ambiente doméstico 🔹 Bem-estar emocional 🔹 Materiais inteligentes 🔹 Formatos sustentáveis Meu agradecimento especial à Cosmetic Innovation Oficial pelo convite e pelo espaço para uma conversa tão relevante para a próxima geração do setor. … Home Care 2028: From Cleaning to Caring It was a pleasure to present the BEAUTYSTREAMS forecast on the future of home care, a category that has moved beyond pure function to become an essential part of beauty and wellbeing. Today, consumers see their homes as extensions of themselves. And that changes everything: claims, ingredients, technologies and formats. The key drivers shaping the category through 2028: 🔹 Safety and transparency 🔹 The microbiome, now in the home environment too 🔹 Emotional wellbeing 🔹 Smart materials 🔹 Sustainable formats A special thank you to Cosmetic Innovation for the invitation and for creating space for a conversation so relevant to the next generation of our industry. #HomeCare #BEAUTYSTREAMS #Forecast2028 #CosmeticInnovation #Tendências #Inovação #Beleza
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Fernanda Pigatto compartilhou issoComo as preferências locais, os ingredientes e as realidades ambientais podem inspirar futuras inovações em beleza? Nossa abordagem de ideação de produtos Local Logic na BEAUTYSTREAMS Premium explora como esses elementos podem ajudar as marcas a desenvolver propostas mais diferenciadas e adaptadas ao mercado local. Local Logic | Ideação de Produto 2026-2029 No Brasil, onde 63% dos consumidores consideram importante que as empresas das quais compram sejam de propriedade local, essa demanda crescente cria oportunidades para as marcas desenvolverem propostas mais diferenciadas e adaptadas ao mercado local. Concebido pela equipe internacional de especialistas da indústria da beleza da BEAUTYSTREAMS, o relatório apresenta conceitos originais que ainda não estão disponíveis no mercado, oferecendo às marcas um conjunto de ferramentas inspiradoras para criar produtos que ajudem a se comunicar com os consumidores em sua linguagem local. Veja mais no relatório completo no BEAUTYSTREAMS Premium: https://lnkd.in/dSJENbf6 ... How can local preferences, ingredients, and environmental realities inspire the future of beauty innovation? Local Logic, our product ideation approach on BEAUTYSTREAMS Premium, explores how these elements can help brands build more differentiated, locally tailored propositions. Local Logic | Product Ideation 2026–2029 In Brazil, where 63% of consumers say it matters to them that the companies they buy from are locally owned, that growing demand opens real room for brands to answer with products built for this market, not adapted to it. Created by BEAUTYSTREAMS' international team of beauty industry experts, the report presents original concepts not yet on the market — an inspiring toolkit for brands looking to speak to consumers in their local language. See more in the full report on BEAUTYSTREAMS Premium: https://lnkd.in/dSJENbf6 #BEAUTYSTREAMS #TrendLocalization #BeautyTrends #Brasil #LocalLogic #ProductInnovation Image source: BEAUTYSTREAMS concept generated by Midjourney
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Fernanda Pigatto compartilhou issoMEETING THE WINNERS: Cosmoprof North America Awards 2026: Hybrid XL Cushion Sun Serum by TIMESAVVY (ProBetter USA, Inc.) Reapplication, solved. Sun Serum pairs SPF 50 with a weightless serum texture and an oversized cooling cushion, so touching up over makeup takes seconds, anywhere. I had the pleasure of interviewing the team behind it — watch our latest video. .... CONHECENDO OS VENCEDORES: Cosmoprof North America Awards 2026: Hybrid XL Cushion Sun Serum, da TIMESAVVY (ProBetter USA, Inc.) Reaplicação, resolvida. O Sun Serum combina FPS 50 com uma textura de sérum ultraleve e uma almofada refrescante extragrande: retocar por cima da maquiagem leva segundos, em qualquer lugar. Tive o prazer de entrevistar o time por trás do produto. Assista ao nosso vídeo mais recente. #CosmoprofNorthAmerica #CosmoprofAwards #CosmotrendsNorthAmericaLasVegas #BEAUTYSTREAMSFernanda Pigatto compartilhou issoCOSMOPROF NORTH AMERICA - Meet the Award Winners Skin & Body Care Products Hybrid XL Cushion Sun Serum by TIMESAVVY® (ProBetter USA., Inc.) Recognized as a winner at Cosmoprof North America 2026, TIMESAVVY®’s Hybrid XL Cushion Sun Serum stood out for its innovative approach to sunscreen reapplication, combining SPF 50 protection, a lightweight serum texture, and an oversized cooling cushion designed for easy, makeup-friendly application on the go. Discover the winner in our latest video. #CosmoprofNorthAmerica #CosmoprofAwards #CosmotrendsNorthAmericaLasVegas #BEAUTYSTREAMS
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Fernanda Pigatto compartilhou issoMEETING THE WINNERS: Cosmoprof North America Awards 2026: Scalp Cooling Serum by K-Headspa. A scalp treatment that finally treats the scalp as skin — cooling actives, precision application, and integrated red LED and vibration technology. A standout in Hair Care. I had the pleasure of interviewing the team behind it — watch our latest video. ... CONHECENDO OS VENCEDORES: Cosmoprof North America Awards 2026: Scalp Cooling Serum, da K-Headspa. Um tratamento que finalmente trata o couro cabeludo como pele — ativos de efeito refrescante, aplicação precisa e tecnologia integrada de LED vermelho e vibração. Um destaque na categoria Hair Care. Tive o prazer de entrevistar o time por trás do produto — assista ao nosso novo vídeo. #CosmoprofNorthAmerica #CosmoprofAwards #CosmotrendsNorthAmericaLasVegas #BEAUTYSTREAMSFernanda Pigatto compartilhou issoCOSMOPROF NORTH AMERICA - Meet the Award Winners Hair Products Scalp Cooling Serum by K-Headspa Recognized as a winner at Cosmoprof North America 2026, K-Headspa’s Scalp Cooling Serum stood out for its innovative approach to scalp skin care, combining cooling actives, precision application, and integrated red LED and vibration technology. Discover the winner in our latest video. #CosmoprofNorthAmerica #CosmoprofAwards #CosmotrendsNorthAmericaLasVegas #BEAUTYSTREAMS
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Fernanda Pigatto compartilhou issoO mercado está começando a responder a uma mudança que vai muito além da estética. O que me chamou a atenção neste relatório da BEAUTYSTREAMS Premium é como a expansão dos medicamentos GLP-1 está criando novas necessidades de cuidados com a pele e com o corpo - e, com isso, abrindo espaço para novas categorias e oportunidades de inovação no Brasil. GLP-1 Skin Care | Tendências de Produto Nossa série Market Pulse acompanha o que está ganhando força no mercado neste momento – ajudando as marcas a entender onde os concorrentes estão inovando e onde novas oportunidades estão surgindo. No Brasil, a rápida adoção de medicamentos à base de GLP-1, como o Ozempic e Mounjaro, está criando um conjunto totalmente novo de necessidades de beleza. Mudanças como flacidez da pele, perda de volume, desidratação e sinais acelerados de envelhecimento têm levado marcas internacionais a responder rapidamente, com fórmulas, tecnologias e até novas marcas dedicadas ao rosto e ao corpo. À medida que o uso de GLP-1 continua a se expandir no Brasil, essa categoria emergente ganha relevância entre os consumidores e força cultural – e pode se transformar em um novo segmento duradouro do mercado de beleza, criando uma oportunidade para que as empresas brasileiras aproveitem esse movimento. Leia o relatório completo no BEAUTYSTREAMS Premium: https://lnkd.in/dRrceJJR #BEAUTYSTREAMS #TrendLocalization #BeautyTrends #Brasil #GLP1 #Skincare Image source: Pinterest
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Fernanda Pigatto compartilhou issoMEETING THE WINNERS: Cosmoprof North America Awards 2026 — Lost Americana by Dossier Perfumes. A genderless, celebrity-first fragrance created with mgk — rich, earthy, and unmistakably rooted in American nostalgia. A standout in Fragrance: Personal & Home. I had the pleasure of interviewing the team behind it — watch our latest video. ... Cosmoprof North America Awards 2026 — Lost Americana, da Dossier Perfumes. Um perfume genderless, criado em parceria com a celebridade mgk — rico, terroso e profundamente conectado à nostalgia americana. Um destaque na categoria Fragrance: Personal & Home. Tive o prazer de entrevistar a equipe por trás da fragrância — assista o nosso vídeo mais recente. #CosmoprofNorthAmerica #CosmoprofAwards #CosmotrendsNorthAmericaLasVegas #BEAUTYSTREAMSFernanda Pigatto compartilhou issoCOSMOPROF NORTH AMERICA - Meet the Award Winners Fragrance: Personal & Home Lost Americana by Dossier Perfumes Recognized as a winner at Cosmoprof North America 2026, Lost Americana stood out for its distinctive approach to celebrity fragrance and genderless scent design. Lost Americana is Dossier’s first celebrity fragrance, created in collaboration with award-winning artist, actor, and style icon mgk. Inspired by mgk’s album of the same name, Lost Americana is a genderless fragrance that is rich, earthy, spicy, and sexy. The fragrance opens with warm notes of incense, almond, and pink pepper. It then unfolds into a heart of nutmeg, myrrh, and cinnamon before settling into notes of vetiver, patchouli, suede, vanilla, and a hint of chocolate at the base. It captures mgk’s reverence for American nostalgia and a 90s-inspired mood. Discover the winner in our latest video. #CosmoprofNorthAmerica #CosmoprofAwards #CosmotrendsNorthAmericaLasVegas #BEAUTYSTREAMS
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Fernanda Pigatto compartilhou issoBrazilian Core está em alta — aquele glow bronzeado, com a pele viçosa, como se você tivesse acabado de sair do mar, está em todos os feeds globais agora. Mas isso vai muito além de uma tendência estética. É um prévia de algo maior. O Brasil não é apenas um mercado para se entrar — é um mercado do qual o resto do mundo está começando a se inspirar. Grupos internacionais estão se localizando para competir em um dos mercados de cosméticos mais competitivos e relevantes do mundo, onde o K-beauty já elevou o padrão e onde o conhecimento regulatório e de distribuição faz toda a diferença. Enquanto isso, o B-Beauty caminha na direção oposta, exportando sua essência — ingredientes vindos da biodiversidade e um jeito leve e otimista de cuidar da pele que já está transformando as gôndolas ao redor do mundo. Duas direções, um só sinal: o Brasil está ditando as regras — e navegar por qualquer um dos caminhos exige a expertise e as conexões locais certas. Quer expandir seu negócio no Brasil? Junte-se à BEAUTYNEXOS: https://lnkd.in/eGkee2hx Nos vemos lá! ... Brazilian Core is having a moment — that sun-kissed, dewy, "just got out of the ocean" glow is everywhere on global feeds right now. But this isn't just an aesthetic trend. It's a preview of something bigger. Brazil isn't just a market to enter — it's a market the rest of the world is starting to borrow from. International groups are localizing to compete in one of the world's largest and most competitive cosmetics markets, where K-beauty has already raised the bar and where regulatory and distribution know-how make all the difference. Meanwhile, B-Beauty is exporting the opposite direction — biodiversity-driven ingredients and a joyful, skin-optimistic ethos now reshaping international counters. Two directions, one signal: Brazil is setting the terms — and navigating either one takes the right local expertise and connections. Looking to grow your business in Brazil? Join BEAUTYNEXOS: https://lnkd.in/eGkee2hx See you there!Fernanda Pigatto compartilhou issoHow can beauty companies expand into Brazil? Despite recurring political and economic volatility, Brazil remains one of the world’s most dynamic beauty markets. The country’s cosmetics market is valued at USD 2.45 billion in 2026 and is projected to grow at a 7.46% CAGR through 2031*. For major international groups, local manufacturing can help reduce import costs, navigate regulatory requirements, and respond more quickly to evolving consumer demand. L'Oréal’s extensive production footprint in Brazil is a strong example of this localization strategy. For smaller companies, however, establishing local operations is not always realistic. This is where trusted market connections become essential. Through partnerships with leading industry associations such as ABIHPEC - Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos, BEAUTYNEXOS continues to expand its network of Brazilian companies, helping international businesses identify local manufacturers, suppliers, distributors, experts, and strategic partners. Looking to grow your business in Brazil? Join BEAUTYNEXOS and connect with the people and companies shaping the Brazilian beauty industry: https://lnkd.in/eGkee2hx #BEAUTYNEXOS #BEAUTYSTREAMS #BrazilBeauty #BeautyIndustry #BusinessExpansion #GlobalBeauty #BeautyBusiness *Secondary data source: https://lnkd.in/gDK49_GE Image source: Pexels
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Fernanda Pigatto gostou dissoFernanda Pigatto gostou dissoLooking to unlock new opportunities in one of the world’s most dynamic beauty markets? Cosmoprof Asia (Hong Kong, 11-13 November 2026) offers a unique sourcing journey across two venues, bringing together every sector of the beauty industry in just one event. Save the date and get ready to explore new business opportunities across Asia. https://lnkd.in/d5q6wJiV
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Fernanda Pigatto gostou dissoFernanda Pigatto gostou dissoReady to showcase your innovation? 🏆 Join the 2026 Cosmoprof & Cosmopack India Awards Webinar and discover everything you need to know about submissions, categories, criteria and visibility opportunities. 📅 14 October 2026 | 12:00 pm 💻 Online | Mumbai 3.30 pm (Rome 12.00 pm – Sao Paulo 7.00 am) REGISTER FOR THE WEBINAR NOW: https://lnkd.in/grtyJCPF
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Fernanda Pigatto gostou dissoFernanda Pigatto gostou disso✨ Ready to put your innovation in the spotlight? Submissions are officially OPEN for the Cosmoprof North America & Cosmopack North America Awards in partnership with BEAUTYSTREAMS and there’s more than one opportunity to make your project stand out. With one submission, you can unlock two projects: 🏆 Cosmoprof & Cosmopack North America Awards 📈 CosmoTrends Report Open exclusively to Cosmoprof North America Miami 2027 exhibitors, the Awards celebrate outstanding innovation across the beauty industry. To be eligible, your product or solution must have launched worldwide between February 2026 and January 2027. Ready to compete like a pro? Follow the golden line and discover how to submit. ✨ Submit your entry and get your innovation in front of industry experts. 🔗 Learn more & submit: https://lnkd.in/e3y6dDBu
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Fernanda Pigatto gostou dissoFernanda Pigatto gostou dissoA new bridge between #Asia and #Europe. The collaboration between #Cosmoprof, Esxence - The Art Perfumery Event, the Musée International de la Parfumerie (MIP) and centdegrés法尚 China has now come to life in Grasse with the opening of a new gallery dedicated to contemporary Asian #perfumery. Bringing together 28 fragrance brands from across Asia, the gallery offers a window into the creativity, identities and olfactory expressions shaping a new generation of Asian perfumery, while creating a dialogue with the region’s rich fragrance heritage. A special thank to all the partners who made this project possible. Ville de Grasse Jérôme Viaud Matthieu Rochette-Schneider 马修 The gallery will be open at the MIP until January 2027. Discover the 28 selected brands > https://lnkd.in/dEaZNMG5
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Fernanda Pigatto gostou dissoFernanda Pigatto gostou dissoBEAUTYNEXOS Editor’s Picks – September 2026 is now available! This month’s BEAUTYNEXOS Editor’s Picks highlight standout developments across ingredients, color cosmetics, hair care, packaging, and industry events. The selection spans treatment-grade lip care, hybrid sun protection, minimalist hair care with maximum results, and fresh ingredient and packaging innovations. Additionally, our Trend Radar zooms in on category convergence, we take a closer look at the evolving brand performance landscape with Launchmetrics, and offer a preview of Luxe Pack Monaco. ________________ Among the key trends explored: > Category convergence redraws the map: Our Trend Radar traces how make-up, skin care, sun care, hair care, and fragrance are increasingly overlapping, as hybrid formulas, ingredients, and packaging are built around one-step rituals rather than single functions. > Color cosmetics adopt a clinical-level narrative: Peptides, hyaluronic filling spheres, and bioactive ceramides move into lip liners, offering “skip-the-filler” claims, paired with quantified results replacing more vague beauty-speak. > Skin tints get the sun care brief: Five-layer microsphere technology delivers broad-spectrum UV defense and even coverage in a single breathable formula. > Hair care maximizes efficacy & gesture: Water-activated, single-dose shampoo sheets cut packaging while still carrying biotech actives like vegan PDRN. > Ingredient science narrows in on longevity triggers: Extremophile algae and rare-form Macrocystis pyrifera cultivation target specific hallmarks of aging and inflammation. > Packaging edges toward mono-material: A refillable, single-dose powder pack points to a fully plastic-reduced future, as the industry convenes in Monaco for LUXE PACK’s 38th edition. > Brand performance enters a more complex, AI-driven landscape: The Launchmetrics Performance Summit brings together senior perspectives across beauty, fashion, media, technology, and consulting. ________________ Are you a BEAUTYNEXOS Member? > Download the full report: https://sl1nk.com/e0dc0kp Not a Member Yet? > Create your free profile to access the full report and much more: https://lnkd.in/eGkee2hx
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Fernanda Pigatto gostou dissoFernanda Pigatto gostou dissoWe are happy to welcome CEW France to the BEAUTYNEXOS community as an Honorary Member, bringing our global network closer to professionals across France’s vibrant beauty industry. CEW France is the French chapter of Cosmetic Executive Women, bringing together beauty professionals through networking, conferences, mentoring, charity initiatives, education, and industry recognition across the French beauty ecosystem. As part of the BEAUTYNEXOS community, CEW France joins an international network of organizations and professionals committed to sharing knowledge and creating opportunities for exchange across markets. Together, we are bringing beauty communities closer beyond national boundaries and contributing to a global industry where BEAUTY IS BORDERLESS. Discover CEW France's full profile on BEAUTYNEXOS: https://lnkd.in/dWVph2FM
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Fernanda Pigatto gostou dissoFernanda Pigatto gostou dissoIs blush having an anti-blush moment? Global influencers are rewriting the rules of blush, opting for muted, complexion-focused shades. Following the global popularity of “blush blindness,” with celebrities like Sabrina Carpenter helping fuel a look heavy on blush, a counter-movement is currently emerging on TikTok: Anti-Blush. Creators from Seoul to Vancouver are turning to neutral, muted shades that provide more subtle definition while complementing a wider range of skin tones and undertones, with many looks specifically targeting olive skin tones as an alternative to more saturated blush shades. Part of the wider muted make-up movement, Anti-Blush is led by M.A.C.’s Skinfinish Colourstruck Blush in Film Noir Buff, a May 2026 reformulation of the iconic Film Noir shade launched in 2019. Our latest Anti-Blush: September 2026 - Global Social Media Pulse report explores the trend taking blush in a more muted direction. (Image source: SunYoung Park @sunnyschannel - USA) #BEAUTYSTREAMS #AntiBlush #BlushTrends #MakeUpTrends #BeautyTrends #TikTokBeauty #ColourCosmetics #BeautyInnovation #ConsumerTrends
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Fernanda Pigatto gostou dissoFernanda Pigatto gostou dissoEstamos cada vez mais conectados ao consumidor brasileiro, reconhecendo seus valores e particularidades. Faz parte da nossa essência entender qual é a moda e a tendência que fazem sentido e traduzir de forma prática e acessível com um incrível valor percebido.Em fase de expansão, Riachuelo inaugura loja com seu novo conceito de experiência na Oscar FreireEm fase de expansão, Riachuelo inaugura loja com seu novo conceito de experiência na Oscar Freire
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Fernanda Pigatto gostou dissoFernanda Pigatto gostou disso5,000 units sold. And for us, this number means much more than sales. When we started developing Noctis Longevity Night Serum, the ambition was not simply to create another night serum. We wanted to rethink what nighttime skincare could be. After years of research, product development, formulation work and studying more than 100,000 skin data points across 106 countries, we built The Nine Aurora Beauty Zones around one fundamental idea: Skin is not defined by age alone. Its condition is influenced by multiple parameters — hydration, barrier function, elasticity, tolerance, environment, lifestyle and many others — that continuously interact with one another. Noctis was born from this approach. Today, I’m incredibly proud to share an important milestone: More than 5,000 units of Noctis Longevity Night Serum have been sold. For a young independent beauty brand, 5,000 units represents something much bigger than a number. It represents 5,000 decisions to try something new. 5,000 moments when a customer chose our formulation, our research and our vision. And, most importantly, it gives us another signal that consumers are increasingly interested in skincare that goes beyond traditional anti-aging narratives. This milestone also belongs to everyone who has contributed to bringing The Nine Aurora Beauty Zones from an idea to a real brand — our scientific advisors, formulators, laboratories, partners, retailers and, above all, our customers. 5,000 is a milestone. It is not the destination. We are still at the beginning. Long Live the Skin. #TheNineAurora #Noctis #SkinLongevity #BeautyInnovation #Skincare #BeautyIndustry #Longevity #BeautyTech #IndieBeauty
Experiência e formação acadêmica
Experiência de voluntariado
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Global Marketing Director
openstreams foundation
- o momento 6 anos 7 meses
Formação acadêmica
The openstreams foundation was established by BEAUTYSTREAMS, the global beauty industry reference source. The foundation is a non-profit organization whose mission is to foster global collaboration, further awareness of key issues related to the beauty sector, and support education.
By working together, the beauty industry can promote positive awareness on a global and local scale regarding issues such as women’s empowerment, gender equality, health education, and self-esteem.
Idiomas
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English
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Italian
Nível nativo ou bilíngue
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Portuguese
Nível nativo ou bilíngue
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Spanish
Nível básico a intermediário
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