Cheekbone Beauty Cosmetics INC

Hello, Cheekbone Beauty community. Today is an incredibly important day for us as a business and for Indigenous people across this country. September 30 is the National Day for Truth and Reconciliation and Orange Shirt Day. Today we honour the children who never returned home from residential schools, the Survivors who did, and their families and communities who continue to live with the impacts of the residential school system. For Cheekbone Beauty, this is deeply personal. Our founders grandmother was a residential school Survivor. Many Indigenous people still live with the intergenerational impacts of that system, including, our founder. We know we cannot change the past. But we believe deeply that what we choose to do today can help change what comes next. For almost 10 years, this community, the people we have proudly called our Cheekbone Warriors, has helped us prove that small actions can add up to meaningful change. For the past five years, our For Future Generations Scholarship Fund has helped provide 52 scholarships to Indigenous youth. This year, we collaborated with artist Darcy Bernhardt and the National Gallery of Canada to create a special lip kit, with 100% of the proceeds supporting the For Future Generations Scholarship Fund. And as a Certified B Corporation, Cheekbone Beauty commits 2% of annual revenue to the fund. But numbers only tell part of this story. There are the messages we receive. The comments. The conversations. The Indigenous youth we meet across the country. The families who come up to us. The hugs and sometimes the tears. The people who tell us what it means to see an Indigenous-owned beauty brand on shelves and in spaces where they may never have imagined seeing one before. I wish we could bottle those moments and share them with every single person who has supported Cheekbone Beauty. Because you are part of them. Every time you choose Cheekbone, wear our products, tell someone about us or welcome another person into this community, you are helping an Indigenous-owned and operated business continue this work. Sometimes it can feel like our individual actions are too small to make a difference. After almost 10 years, we have proof that they do. This November, Cheekbone Beauty turns 10. As we step into our next decade and into a new chapter with skincare, we carry everything we have learned with us. Most importantly, we carry this community with us. To the Survivors, families and communities carrying this history, we honour you. And to everyone who has stood inside the Cheekbone Beauty circle with us: thank you. You have made a difference. You are part of this story. And together, we will keep doing the work for future generations.🧡

The Cheekbone Beauty Base: Travel Edition ✈️ Join us live from Vancouver! See what we actually travel with. We’ll hydrate, prime and perfect with easy, packable complexion essentials, plus share how to choose and use your Unify shades while keeping skin looking like skin. 📅 September 29 🕖 7 PM ET 🔗 Join us here: https://lnkd.in/gFwF-rHz See you live!

Toronto, we’re coming! 🧡 I’m excited to be speaking at the Greater Purpose Conference East this October, representing Cheekbone Beauty and sharing some of what we’ve learned about building a business where purpose isn’t an add-on. It’s part of why the business exists. At Cheekbone Beauty, we’ve always believed that business can be a vehicle for change. From creating space for Indigenous representation in beauty to supporting Indigenous youth through our For Future Generations Scholarship Fund, the goal has always been bigger than selling makeup. I’m looking forward to being in a room with leaders from business, charity and social enterprise who are asking the same kinds of questions: How do we build successful organizations while creating meaningful impact? And how do we make sure that impact lasts? 📍 The Carlu, Toronto 📅 October 27–28, 2026 Hope to see some familiar faces there! #GreaterPurpose #CheekboneBeauty #IndigenousBusiness #SocialImpact #PurposeLed #CanadianBusiness

This is what I mean when I say beauty can be a vehicle for change. Seeing Cheekbone Beauty’s For Future Generations collection featured like this means so much because this story is much bigger than lipstick. Five years ago, we created the For Future Generations Scholarship Fund because investing in Indigenous youth and their education had to be part of what we were building at Cheekbone Beauty. This year, that work came together in an incredibly special way through our collaboration with Inuvialuk/Gwich’in artist Darcie Bernhardt and the National Gallery of Canada. Darcie’s artwork, Picking Akpiks, became the inspiration for our limited-edition lip collection, connecting Indigenous art, beauty, culture and education in one project. And every kit sold supports the For Future Generations Scholarship Fund. As a founder, these are the moments that remind me why businesses need a purpose beyond selling products. We can build beautiful things AND use those businesses to create opportunities for the generations coming behind us. Thank you VITA for helping share this story. https://lnkd.in/grC8rh9H #CheekboneBeauty #IndigenousBusiness #IndigenousBeauty #SocialImpact #CanadianBusiness #ForFutureGenerations

SUMAC IS HERE 🍂 SUMAC is a burgundy lip pencil that can create three completely different fall lips: 💄 SUMAC as a lipstick 💄 SUMAC + Berry Lip Balm 💄 SUMAC + Saskatoon Honey Want to see all three? Join us LIVE on Tuesday, September 22 at 7 PM ET. Find the Live Shopping link on our website. https://lnkd.in/dfajAsW6 #CheekboneBeauty #SUMAC #LipPencil #FallLips #LiveShopping #IndigenousOwned

This is what community looks like. FFG 2026 was a beautiful evening filled with connection, Indigenous art, beauty and shared stories. Thank you to everyone who came together to support the For Future Generations Scholarship Fund. Five years of community, and we’re just getting started. Featuring: Jenn Harper: Founder and CEO of Cheekbone Beauty Darcie Bernhardt: Indigenous artist Sugar Moon: Makeup artists Nipiy Chyana Indspire: Scholarship fund partner

The secret’s officially out. 💚 Meet our Restorative Barrier Serum Stick, a concentrated solid serum that melts into skin and helps lock in hydration without feeling heavy or greasy. Easy to use, easy to take with you and made for morning, night or whenever your skin needs a hydration boost. https://lnkd.in/gs8KE83K #CheekboneBeauty #RestorativeBarrierSerumStick #Skincare #IndigenousOwned

Today from 5–8 PM, we’re at the National Gallery of Canada celebrating art, community and the For Future Generations Scholarship Fund. Come shop the For Future Generations Makeup Collection-Picking Akpiks, learn more about the story behind it and help support Indigenous youth through your purchase. Can’t make it but still want to support us? Find the For Future Generations Makeup Collection: Picking Akpiks on our website 🧡 https://lnkd.in/gDQKkmni

For Future Generations started with a simple goal: to create more opportunities for Indigenous youth through education. Through the For Future Generations Scholarship Fund, Indigenous students can receive support with post secondary education costs. This year, we’re celebrating the 5th anniversary of For Future Generations on September 17 from 5 to 8 PM at the National Gallery of Canada in Ottawa. Can’t make it to Ottawa? You can still support the fund by shopping the For Future Generations collection on our website. Join us in celebrating the 5th anniversary of For Future Generations 🧡 https://lnkd.in/g5N6HaPn

Date Night Makeup & Fall Lips 💄 Join us for our next Live Shopping event on September 15 at 7 PM ET. Jenn Harper will be sharing her tips for creating an easy date night look while exploring some of our favourite eye and lip products for fall. Bold eyes or bold lips? Join the conversation, ask Jenn your questions, and help us choose the look live. 📅 September 15 🕖 7 PM ET 🔗 Join us here: https://lnkd.in/g4NUez75 We hope to see you there 💜 #CheekboneBeauty #LiveShopping #DateNightMakeup #FallBeauty #IndigenousOwned