This is what I mean when I say beauty can be a vehicle for change. Seeing Cheekbone Beauty’s For Future Generations collection featured like this means so much because this story is much bigger than lipstick. Five years ago, we created the For Future Generations Scholarship Fund because investing in Indigenous youth and their education had to be part of what we were building at Cheekbone Beauty. This year, that work came together in an incredibly special way through our collaboration with Inuvialuk/Gwich’in artist Darcie Bernhardt and the National Gallery of Canada. Darcie’s artwork, Picking Akpiks, became the inspiration for our limited-edition lip collection, connecting Indigenous art, beauty, culture and education in one project. And every kit sold supports the For Future Generations Scholarship Fund. As a founder, these are the moments that remind me why businesses need a purpose beyond selling products. We can build beautiful things AND use those businesses to create opportunities for the generations coming behind us. Thank you VITA for helping share this story. https://lnkd.in/grC8rh9H #CheekboneBeauty #IndigenousBusiness #IndigenousBeauty #SocialImpact #CanadianBusiness #ForFutureGenerations
