That's a wrap on #CHFA East 2026! We came, we sampled, we conquered 🤎 To everyone that stopped by to "picture their life with more fibre", thank you 🙌 Thank you to the entire Organic Traditions team at the show and behind the scenes for another great execution. See you at the next one 🔥 Canadian Health Food Association
Organic Traditions
Food and Beverage Services
We make Superfoods super simple. So you can live, feel, and be your best every day.
About us
At Organic Traditions our mission is to empower individuals to live a healthier more fulfilling life by providing certified organic, non GMO, nutrient dense superfoods, and other plant based products from around the globe. Our food. Our Health. Our Inspiration Organic Traditions is inspired by historically revered traditional superfoods of many indigenous cultures from around the world. You will find a diverse range of superfoods, herbs, loose leaf and other specialty teas, low glycemic sweeteners, and other totally unique super high quality plant based product from many healing traditions, cultures and medical systems. Organic Traditions superfoods and herbs come from Ayurveda, Jamu, Unami, Asian, African, South American and Western traditions. Each superfood has a story. Many played a vital role in the cultural and social landscapes of traditions past. While the modern world may be just discovering many of the benefits that these superfoods have to offer, ancient cultural traditions have prized the healing wisdom of these foods for centuries. The cultures from which we derive our products are historically noted for their superior health status and ability to fend off sickness, disease, and other environmental conditions through their ingrained use of plant based foods. The Maqui berry is famed for giving strength to the Mapuche, the indigenous people of central and southern Chile, while Maca is said to have sustained the imperial Incan warriors during battle. While many of these tales may capture our imaginations, it is the nutritional benefits that are imperative for us today more than ever before. Fuel yourself with the superfoods of our ancestors and nourish yourself with the wisdom of super nutrition!
- Website
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http://www.organictraditions.com
External link for Organic Traditions
- Industry
- Food and Beverage Services
- Company size
- 51-200 employees
- Headquarters
- Toronto
- Type
- Privately Held
- Founded
- 2000
- Specialties
- Plant Based Foods and Organic Beverages
Employees at Organic Traditions
View 23 employees at Organic Traditions
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Locations
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Primary
Get directions
Toronto, CA
Updates
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POV: Fiber Flow finds its way home at Canadian Health Food Association 🤎Come say hi tomorrow at booth 436! Propel Natural Brands
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It's almost time for #CHFA again! If you'll be attending we'd love to connect with you! Come picture your life with more fibre and chat all things gut health with the Organic Traditions team. We'll be in the Propel Natural Brands aisle booth #436 all weekend. See you there 🤎 Canadian Health Food Association #TradeShow #CPG #BrandBuilding
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We’re honored to be a nominee for this year’s Canada’s Small Business 100, alongside so many incredible Canadian businesses. 25+ years ago, our founder set out to bring the world’s best superfoods into everyday life. Chia, maca, cacao, matcha, medicinal mushrooms, before “superfood” was even a word people used. Today we’re in 6,000+ stores across Canada and growing in the US. Certified B Corp. Made right here at home. Over 94,500 trees planted so far. Thank you to our team, our retail partners, and this whole community, you’ve been part of this story from day one 💛 #GLORYCSB100 #CanadaSmallBusiness100 #OrganicTraditions #CanadianSmallBusiness
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Exciting news to share!!! We've officially closed a $10.5M USD Series A funding round, a milestone that reflects more than two decades of building something we truly believe in: making superfoods simple and accessible for everyone. This brand was founded over 25 years ago by Jerry Zeifman, rooted in a deep belief that real food can be transformative. Watching it grow into one of Canada's leading wellness brands, and now taking this next step into North America, is something we don't take lightly. Twenty-five years in and it genuinely feels like we're just getting started. There is so much already underway this year, and we can't wait to share it. To our team: thank you for showing up every day with the same passion for this brand that started it all. Your work, creativity, and commitment made this possible. To our community: you've been with us through every product launch, every new ritual, every superfood obsession. Your trust and enthusiasm are what keep us going. This is for you. And to our investors: thank you for believing in our vision and backing a bold idea. That functional wellness doesn't have to be complicated. This capital will help us accelerate our U.S. retail expansion, grow our eCommerce presence, and continue innovating behind products like Fiber Flow, all while staying true to who we are. https://lnkd.in/gDQ5zQXS
🔥 WE DID A THING!!! I am SO proud to share that Organic Traditions has officially closed our first, and only ever, funding round for $10.5M USD 🙌 I'll be honest with you. This was one of the hardest, most humbling, and most rewarding things I've ever done. Raising capital is a full time job on top of your full time job, and anyone who has been through it knows exactly what I mean. People have asked me over the years why we never had outside investors. The truth is, it never felt like the right time. We were building, learning, growing, and we wanted to do it on our own terms. My dad, Jerry Zeifman, started Organic Traditions over 25 years ago on a simple belief that real food can change your life. I have carried that with us every single day. But something shifted as I began to evolve our brand and our business. We now have a crystal-clear vision, a real growth plan, the right people in the room, and an innovation pipeline we are SO EXITED about 👀 We are ready to get everything we've been building out into the world, and we wanted true partners to do that in the biggest way possible. That is exactly what we found in this raise. Our investors are seasoned operators with deep experience scaling CPG brands. They don't just bring capital. They bring wisdom, networks, and a genuine belief in what we’ve been building. This round is going to fuel our U.S. retail expansion, grow our eCommerce business, and accelerate innovation behind Fiber Flow and beyond. Twenty-five years in for this brand…but it truly feels like we are just getting started. To my incredible team at Organic Traditions you carried this crazy process with me, and I could not be more grateful. To our community: you've been with us from the beginning, and every purchase, every review, every DM telling us how a product changed your life (yes, we get these) is what this is all for. To our investors: thank you for backing a bold vision and for believing in me. And to anyone in the trenches raising right now: I see you. It is a long road and there will be moments where it feels like nothing is moving. One of my biggest lessons (there were so many...)? Don't raise until your story is so clear that you could tell it to anyone in two minutes and have them get it immediately. And do not settle for capital alone. Find people who have actually built things, who will pick up the phone, and who are genuinely excited about your category. The right partners are always out there 🤎 THANK YOU: Jennifer Shaw, CPA, CA Karl G. Brittany Compton Ken Messick Robert Mortensen Sagi Mamalider https://lnkd.in/gs56nWW6
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We're growing — and we're looking for two new people to grow with us! 🌿 We're hiring a Marketing Coordinator and an Associate Account Manager to join our team. These are hands-on roles for people early in their careers who want real ownership, not just a seat at the table. Our Marketing Coordinator will help bring our brand to life across channels and campaigns, while our Associate Account Manager will support and strengthen the retail relationships that put our superfoods on shelves across Canada. You'll be joining us at an exciting moment — new retail partnerships, new product innovation, and a growing community of people who care about what goes into their bodies. If you're curious, organized, and energized by mission-driven work at the intersection of health and sustainability, we'd love to connect 💚 📍 North York | Hybrid | Full-time Marketing Coordinator 👉 https://lnkd.in/g4ZYzHD8 Associate Account Manager 👉 https://lnkd.in/gdJ6kgtw #Hiring #WeAreHiring #JoinOurTeam #MarketingJobs #AccountManagement #NaturalProducts #Superfoods #OrganicTraditions #CPG #TorontoJobs
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We continue to grow -- which means our team is evolving! 🌿 We're looking for a Director, Growth Marketing to join our team. This is a senior, hands-on role for someone who gets both the art and the science of building a brand in the natural products space. You'll own our go-to-market strategy, drive customer acquisition and retention across DTC, and work cross-functionally with Sales, Product Development, and the Executive team to accelerate what we're building. We're at a genuinely exciting turning point — new retail partnerships, new product innovation, a growing community of people who care about what goes into their bodies. We need someone who can think strategically and move quickly, without losing sight of what makes us different. If you're a growth marketer who's energized by mission-driven brands, loves rolling up your sleeves, and genuinely cares about the intersection of health, sustainability, and smart marketing — we'd love to connect 💚 📍 North York | Full-time | Hybrid | Apply here 👉 https://lnkd.in/e4arGamB #Hiring #GrowthMarketing #MarketingDirector #NaturalProducts #OrganicTraditions #Superfoods #WeAreHiring #JoinOurTeam #CPG
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We're growing -- and we're hiring! 🌱 We're is looking for a Plant Manager to join our team in North York. This is a hands-on leadership role at the heart of our operations. You'll own production, fulfillment, and logistics at our food manufacturing facility, and work cross-functionally with QA, Supply Chain, Product Development, and People teams to keep quality uncompromised and the team thriving. If you're someone who leads from the floor, develops the people around you, and genuinely cares about doing things right -- we'd love to connect. At OT, our products exist to make a meaningful impact on people's health and our planet. The same goes for our team -- every person here makes huge impact. 💚 📍 North York | Full-time | On-site 💼 Apply via the link below👇 #Hiring #PlantManager #Operations #FoodManufacturing #OrganicTraditions #WeAreHiring #Superfoods #JoinOurTeam
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Today we celebrated Organic Traditions Staff Appreciation Day. It's a moment to recognize the incredible people who make our team so special. 🙌 At Organic Traditions, our company is only what it is because of the amazing team behind it. Their dedication, passion, and hard work are what drive everything we do every day. A highlight of the day was passing on our G.O.A.T. of the Year 🐐 award! This award celebrates someone who goes above and beyond, embodies our values, and makes a real impact on the team. Last year’s G.O.A.T., Errol, had the honor of passing the award to this year’s recipient, Nicole. 🎉 Nicole’s dedication, positivity, and commitment to excellence truly represent what this award is all about. We’re so grateful for the energy and passion she brings to the team every day. Congratulations Nicole, and thank you to our entire team for the hard work, collaboration, and spirit you bring to Organic Traditions. Here’s to another great year together! 💚 #TeamAppreciation #CompanyCulture #EmployeeRecognition #OrganicTraditions #Gratitude
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