Purity Life Health Products LP

CHFA NOW Toronto 2026, you were one for the books! Thank you to everyone, for all of your hard work, whether you were integral to planning, connecting retailers with brands, creating an energetic display, or showing up to find innovation across the aisles, CHFA is the time we get to come together and see exactly what our industry is made of. Cheers to a successful show and all of the work that follows. Thank you to our vendor, broker, and retailer partners for choosing Purity Life #OnePurityLife

We are pleased to introduce Mike Lust as our Chief Revenue Officer for Purity Life Health Products! Be sure to visit Purity City in aisles 1300-1400, and shake hands with our extraordinary leadership team. We look forward to a successful show, and our new journey as #OnePurityLife with Mike Lust.

With CHFA Toronto around the corner, we are thrilled to be heading into this year's award show as a nominee for Distributor of Distinction! Our very own Tania John, M.Sc. has also been nominated for the Agent of Change in Regulatory Affairs Award! We look forward to seeing you all at CHFA NOW Toronto for an incredible show!

What does it really take to get your brand into distribution? Go straight to the person reviewing the applications. On this episode of This Commerce Life, our very own Amanda Coish joins Phil and Kenny to break down what actually earns a brand a “yes”—and what can quietly take it out of the running. From the readiness and compliance gaps distributors look for, to what retailers really mean by promotional support, Amanda pulls back the curtain on the brand review and onboarding process. 🎙️ In this episode: • What distributors look for before listing a brand • The common gaps that can lead to a “no” • Why promotional support goes far beyond Instagram and Facebook • The real timeline from application to warehouse • What brands need to bring to the partnership after they’re listed • The realities of shelf space, compliance, brokers and the Canadian natural retail landscape If you’re a founder looking to break into the natural channel, this is one you’ll want to listen to twice. 🎧 Tune in to This Commerce Life to hear What a Distributor Really Wants Before They’ll List Your Brand. #PurityLife #ThisCommerceLife #NaturalHealth #CPG #BrandBuilding #Retail #Distribution #NaturalProducts https://lnkd.in/gjmC5d2f

Join Julie Drapeau Cassandra Bois and Shannen Lohnes for the Purity Life Industry Trends: Natural Health & Grocery at the upcoming CHFA Toronto Show! The presentation will begin on Friday, September 25th at 2:15PM in room 202 of the Automotive Building and EXTEND into a Brand tabletop from 3:00PM-4:00PM. Take this opportunity to interact with brands being highlighted in the Industry Trends presentation, see new innovations, and network!

Thank you for the great partnership Frédéric Lefebvre and Edward Lalonde it is truly valued by all of us at Purity Life. A well deserved acknowledgement.

Purity Life’s President & CEO opinions on AI.

Purity Life Health Products President & CEO Matthew James is the latest guest on Brady Wilson What Juices You podcast, where he shares practical leadership lessons from leading one of Canada’s largest business integrations in the natural health, wellness, and grocery industry. The conversation explores: • Building #OnePurityLife by bringing together multiple businesses, cultures, and teams. • Why successful integration is driven by honest, candid conversations—not just systems and processes. • How leaders can move beyond protecting people from change to partnering with them through it. • How Purity Life is leveraging AI to eliminate low-value work, allowing employees to focus on higher-value activities that create greater value for customers and business partners. As Canada’s leading Canadian-owned, full-service distributor of natural health, wellness, and grocery products, Purity Life believes that clear communication, transparency, and consistent leadership are essential to building trust with employees, customers, vendors, brokers, and retail partners. Thank you to Brady Wilson and the What Juices You podcast for the opportunity to share Purity Life’s leadership philosophy and the journey toward building one unified national organization. 🎙️ Listen to the full episode below #OnePurityLife #EasyToDoBusinessWith

Purity Life had interactive key note from Jefferson Fisher hosted by Purity Life President & CEO Matthew James Jefferson’s practical approach to communication challenged the participants to think differently about how they lead, collaborate, and navigate difficult conversations. A few key takeaways were: 
• Speak to solve the problem, not to win the argument.
• The calmest person in the room often has the greatest influence.
• Listen to understand before seeking to be understood.
• Clear communication builds trust, strengthens relationships, and improves performance. Thank you, Jefferson, for sharing practical tools our team can apply every day—at work and beyond. At Purity Life, we believe investing in better communication is an investment in stronger leaders, stronger teams, and a stronger culture. #Leadership #Communication #JeffersonFisher #ContinuousLearning #Culture #OnePurityLife

Last week, we had the opportunity to celebrate the upcoming retirement of Randy Whitteker and recognize his many years of leadership, dedication, and contribution to the natural and organic products industry. Over the course of more than three decades, Randy helped build Ontario Natural Food Co-op into a highly respected leader in natural and organic food distribution. Along the way, he championed independent retailers, supported emerging brands, and advocated for sustainable business practices. We were pleased to honour this important milestone alongside employees, retailers, brokers, and vendor partners. Randy’s last day with Purity Life Mississauga will be Friday, June 26. Please take a few moments to watch Randy’s retirement tribute video, which was shared during the celebration. The video captures Randy’s reflections as well as many of the special moments from the event. Randy Whitteker , thank you for your leadership, partnership, and lasting impact on our industry. We wish you every success and happiness in this exciting next chapter. All the best, Purity Life