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Brad Winsor, CFE shared thisBig thank you to the Canadian health food Association and of course, the wonderful team here at Nutters. I’m certainly proud to work with such a great group of people who make my job easier and of course this amazing in industry that keeps giving back.Brad Winsor, CFE shared thisA little humble brag from Nutters - we received some news we're especially proud to share! Our President, Brad Winsor, has been nominated for the CHFA John Holtmann Leadership Award, recognizing outstanding leadership and contribution to Canada's natural health industry. Those of us who have the privilege of working with Brad see firsthand the integrity and commitment he brings to our team and franchise partners every day. We're thrilled to see those same qualities now being recognized by our industry, and grateful for this acknowledgement of the leadership and values that continue to guide Nutters. Congratulations, Brad!
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Brad Winsor, CFE shared thisFinally finished the program, big shout out to the Canadian franchise Association who has amazing education. Thanks to Todd Wylie, Sherry L McNeil, CFE and the team at at the CFA.Brad Winsor, CFE shared thisCongratulations to 2026 CFE Graduate, Brad Winsor, CFE! The Certified Franchise Executive (CFE) program, recognized internationally, is the gold standard for professional development in franchising. CFE designation exemplifies a commitment and passion for franchise management within the larger franchising community. Interested in getting designated? Get started here: https://lnkd.in/dYyebZeu #CFAGrowingTogether #CFE #Franchising #CFAClassOf2026 Mary MacDonald, CFE
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Brad Winsor, CFE shared thisI kept coming back to this post a few times today and thought this is a great perspective on growth in business and in leadership. Well said Christina Barrett. Your leadership in the industry is certainly shining through these days.Brad Winsor, CFE shared thisSometimes success stops fitting before we’re ready to admit it. What once felt exciting can start to feel heavy. What once felt like growth can start to feel like maintenance. What once felt like achievement can quietly become limitation. That doesn’t mean you’ve failed. It may simply mean you’ve evolved. Many high-capacity people stay loyal to an old version of success long after they’ve outgrown it because it worked once, because it looks good from the outside, or because changing it requires courage. But growth often feels like discomfort first. Sometimes the next level isn’t doing more. It’s redefining what success means now. Where have you seen this most , career, leadership, business, or personal life? #Leadership #CareerGrowth #BusinessGrowth #WomenInBusiness #SuccessMindset #PersonalGrowth #Strategy #GrowthMindset
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Brad Winsor, CFE shared thisGreat company to work for here.Brad Winsor, CFE shared thisWe are hiring for our South Western Ontario territory!
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Brad Winsor, CFE shared thisAnother course down. Although, small stints of learning, it all adds up.
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Brad Winsor, CFE shared thisAfter 30 years in leadership, one thing is clear: The higher you go, the less it’s about having the right answers… and the more it’s about influence. Influence with your team. Influence in the boardroom. Influence in how you show up every day. Recently sharpened this through a Presence & Influence program with the Wharton School. A good reminder that leadership is something you keep refining, no matter how long you’ve been at it.
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Brad Winsor, CFE shared thisThe time is getting close to represent team Canada in Austria. The United world games are held this June where Laken has the opportunity to represent our country. With the cost of $15,000, we have raised about $3000 so far. Still looking to raise another 12,000 if anyone knew of corporate sponsors.
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Brad Winsor, CFE shared thisThis will be a great event!Brad Winsor, CFE shared thisJoin Aaron Skelton, President & CEO, CHFA, and Lynsey Walker, VP Marketing & Communications, CHFA, as they take the stage at CHFA NOW Vancouver to discuss Trust, Transparency and Tradeoffs, a national study unpacking how shoppers navigate claims, certifications, and credibility in food, health, and wellness. Friday, February 20 | 3:45–4:45 PM Note: Conference SuperPass required Learn more: https://ow.ly/nhk750YbYPQ Sponsored by MNP
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Brad Winsor, CFE reposted thisBrad Winsor, CFE reposted this🛒 We’re Growing at Nutters Everyday Naturals! 🌿 We’re looking for a Pricing and Inventory Associate to join our team in Calgary, AB! In this role, you’ll help implement pricing strategies, execute promotional campaigns, monitor inventory, and analyze sales data to support our stores and franchise locations. Your work will directly impact sales performance and ensure our customers always find the best in natural health and wellness. If you’re organized, analytical, and passionate about natural products, we want to hear from you! Join a team dedicated to supporting healthier communities every day. Click to learn more and apply here 👇 https://lnkd.in/gU3BGDNP
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Brad Winsor, CFE liked thisBrad Winsor, CFE liked this🏆 30 years of leadership — and one very special recognition. We are incredibly proud to share that our President and Co-Founder, Ian Walker, has been named the recipient of the 2026 CHFA Leadership Award. This year marks Ian’s 30th year at the helm of Left Coast Naturals, and what a journey those three decades have been. It started in 1996 with Skeet & Ike’s—making nut butters in borrowed kitchens, selling at local markets, and delivering products out of the back of a car. From there came Left Coast Organics and Hippie Snacks. A commitment to organic and natural foods before they became mainstream. Becoming one of Canada’s early B Corp businesses. And ultimately, growing Left Coast Naturals from its Western Canadian roots into the national distributor we are today. Through every chapter, Ian has remained remarkably consistent in what matters most: building a good business with good people, doing things differently when there’s a better way, and helping move this industry forward. Thirty years later, there are brands on shelves, businesses built, careers shaped, relationships spanning decades, and a natural products industry that Ian has helped make a little better along the way. Ian, we couldn’t be prouder. Congratulations on an incredibly well-deserved CHFA Leadership Award. 💚 Here’s to 30 years of doing business differently—and to whatever comes next. Canadian Health Food Association #CHFA #CHFAIndustryAwards #Leadership #NaturalProducts #CanadianBusiness #LeftCoastNaturals
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Brad Winsor, CFE liked thisBrad Winsor, CFE liked thisA well-deserved congratulations to Angie Wood, Whole Health Manager, on receiving the Canadian Health Food Association's Woman of Influence Award! 🏆 💜 This award recognizes Angie’s leadership and lasting impact on the natural, organic and wellness industry, and we couldn’t be more proud to see her celebrated. A passionate supporter of Western Canadian brands and emerging industry talent, she has spent decades elevating those around her and helping advance the natural health industry through collaboration, partnership and authentic leadership. Congratulations, Angie! We’re so lucky to have you on our team and are thrilled to see your impact recognized.
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Brad Winsor, CFE liked thisBrad Winsor, CFE liked thisCongratulations to our 2026 CHFA Industry Achievement Awards winners! / Félicitations aux lauréats des Prix des réalisations de l’industrie de la CHFA 2026! 🎉 At CHFA NOW Toronto, we celebrated 14 outstanding individuals and organizations making an impact across Canada’s natural, organic and wellness industry. / À CHFA NOW Toronto, nous avons célébré 14 personnes et organisations qui contribuent à faire avancer l’industrie canadienne des produits naturels, biologiques et de bien-être. This year’s winners / Les lauréats de cette année : 🏆 Willie Pelzer Memorial Hall of Fame / Temple de la renommée Willie Pelzer : Stewart Brown, Genuine Health 🏆 John Holtmann Leadership Award / Prix du leadership John Holtmann : Ian Walker, Left Coast Naturals / Hippie Snacks 🏆 Industry Voice / Voix du secteur : Peter Neal, Jonluca Neal / Neal Brothers Brands Inc. 🏆 Brand Excellence / Excellence de la marque : St. Francis Herb Farm 🏆 Retailer of the Year / Détaillant de l’année : Natures Emporium LP 🏆 Excellence in Sales / Excellence des ventes : Johnny Hribar, Propel Natural Brands 🏆 Excellence in Retail Sales / Excellence dans la vente au détail : Nathan Froese, Community Natural Foods 🏆 Equity & Impact / Équité et impact : joni® 21st-Century Period Care™ 🏆 Trailblazer Small Business / Petite entreprise pionnière : Mitsoh 🏆 Agent of Change in Regulatory Affairs Award / Agent du changement dans le domaine des affaires réglementaires : Sanjiv Jagota, Nature's Source 🏆 Woman of Influence / Femme d’influence : Angie Wood, Calgary Co-op 🏆 Best Boutique Broker / Meilleur courtier boutique : Blume Natural Sales and Marketing 🏆 Best Large Broker / Meilleur grand courtier : Propel Natural Brands 🏆 Distributor of Distinction / Distributeur distingué : UNFI Canada Thank you to everyone who nominated, voted, sponsored, presented and joined us in celebrating this year’s winners! / Merci à toutes les personnes qui ont soumis des candidatures, voté, commandité, présenté et célébré avec nous! 👏 Learn more / En savoir plus : https://ow.ly/xeko50ZTa5t Presenting sponsors / Commanditaires principaux : Purity Life Health Products LP and Salus Supporting sponsors / Commanditaires de soutien : Blume Natural Sales and Marketing, BrandSeed Marketing Inc., Connect Brand Management - CBM, iLevel Management Inc, Indigo Natural Products Management, LeBeau Excel Sales & Marketing, Loblaw Companies Limited, MNP NuStart Marketing Ltd., Pure Lab Vitamins Inc., Salud Brand Management, UNFI Canada #CHFAnow
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Brad Winsor, CFE liked thisBrad Winsor, CFE liked thisHome from Toronto with a camera roll full of good moments from CHFA NOW. Thank you to the CHFA team for putting on such a well-run show, and to everyone who stopped by to say hello. The energy on the floor all weekend was something special! Great products, great people and a shared love of natural health made for a weekend I didn't want to end. 🌿 Here are a few of my favourite snapshots from the show! #CHFANow #NaturalHealth #Toronto Brett Robinson, MA, MACP, RP Cristina Guglielmi Jim Slomka Nancy Carroll
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Brad Winsor, CFE liked thisBrad Winsor, CFE liked thisBrokers & Distributors: 5 questions I wish I’d asked earlier One of the easiest mistakes for an emerging CPG brand is signing a broker or distributor because you’re impressed by their size. I’ve worked with a lot of both over the last 15 years. Some great. Some less so. What I’ve learned: their size matters far less than where your brand sits on their priority list. First, understand what you’re contracting. Brokers sell. Distributors move product. A broker is essentially your outsourced sales team. A distributor warehouses your product and gets it to retailers. Both come in local, regional and national versions, and bigger isn’t necessarily better. A small broker who knows your category and cares about your business can be far more valuable than a national firm where you’re brand #74. Likewise, a regional distributor might provide great service while a national distributor gives you reach you simply couldn’t achieve otherwise. So here are 5 questions I now ask: 1. Who will actually work on my business? Meet that person. How many other brands do they manage? How much attention will you realistically get? 2. Where can you actually get me? Ask for specifics. Which retailers? Which buyers? Which regions? Having an account doesn’t necessarily mean having influence in your category. 3. Who else do you represent? Especially competitors. Understand where your brand will sit in their portfolio and why they will be motivated to grow it. 4. What will this actually cost me? Commission, margin, retainers, freight, deductions, fees, returns, promotions, free fills. Understand the entire waterfall, not just the headline percentage. 5. How do we measure success, and how do I leave? Set expectations before signing: targets, reporting, service levels and timelines. Then understand exclusivity, termination clauses, inventory obligations and notice periods. The biggest lesson for me has been: Choose the partner for the business you have, not the business you hope to have. A $1M brand and a $50M brand don’t necessarily need the same infrastructure. The biggest partner may not give you the most attention. The smallest may eventually constrain your growth. A national broker with 100 brands may open doors you can’t. But a regional broker with 12 brands might actually pick up the phone for you. A national distributor can put you into thousands of stores. That doesn’t mean you’re ready to sell enough product in those stores to make the economics work. The best partner isn’t necessarily the one with the greatest reach. It’s the one with enough reach, and a reason to care whether you succeed. That’s the question I wish I’d asked much earlier: If I sign with you, where will my brand rank on Monday morning when your team decides what to work on?
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Brad Winsor, CFE liked thisBrad Winsor, CFE liked thisWe’re incredibly proud to celebrate our Founder and CEO, Stewart Brown, on receiving the 2026 CHFA Willie Pelzer Hall of Fame Award! 🏆 For more than 30 years, Stewart has made a lasting contribution to Canada’s natural health industry through his entrepreneurial spirit, leadership, and commitment to innovation. What started with his early days working in a Toronto health food store grew into an independent, family-owned Canadian company built on strong values and a belief that what we do matters. Stewart’s vision, leadership, and dedication to responsible business have helped shape not only our company, but the broader natural health community in Canada. Please join us in congratulating Stewart on this incredible and well-deserved honour! 🎉🇨🇦
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Brad Winsor, CFE liked thisBrad Winsor, CFE liked thisTwo awards. 2 Indigenous Cultural Openers. A new quarter pallet display. National distribution. One hell of a show. And the trophies only tell part of the Mitsoh success. Seeing Mitsoh grow across Canada while celebrating the Indigenous culture at its heart makes me incredibly proud. Ian, Brandon and the whole Mitsoh team… you’ve put in the work. And you’ve earned this. We normally underestimate what we can accomplish in one year. Especially with the right people beside us. I urge you to think bigger about what’s possible for you and your team. Then go put in the work to make it happen.
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Brad Winsor, CFE liked thisBrad Winsor, CFE liked thisSo, about last weekend… We just had one of the most tiring but rewarding experiences of the year, at our second CHFA NOW trade show, the largest organic and wellness trade show in Canada. It was only a year ago when we launched our company, Pod Squad Snacks, immediately before CHFA NOW in September 2025. Back then, we were hopeful but had no idea what was to come. Since then, it’s been drinking from a fire hose. Starting your own business is not for the faint of heart. Especially in the early years, you work longer hours than you ever have in exchange for little to no pay. You are always juggling 10 balls and it’s impossible to keep them in the air. The setbacks, of which there are many, can feel especially draining and personal. But the feeling of seeing a vision come to life and generating wins, small and large, is beyond special. And it’s even better when you get to share it with your spouse. This year, we were fortunate enough to be selected by Canadian Health Food Association as one of eight finalists competing in CHFA Launch Pad for the title of Most Innovative Product. And although (spoiler alert) we didn’t win, I have to say, I am so proud of my wife, Irene Chiu, who totally crushed the presentation (clip below). She stood up and pitched in front of a couple hundred industry leaders and 3 judges, then handled their questions like a pro. She represented our company incredibly well, and most importantly, it was an amazing experience and opportunity that we will always remember. We are so grateful to not only CHFA, but all the wonderful people we met this weekend. This includes so many inspiring Canadian founders creating better-for-you products, supportive business partners and service providers, as well as all the people who came by our booth to try our snacks. It is one of those invigorating weekends that makes 14 hours of standing in a trade show booth totally worth it. See you next year! (More photos in the comments) #chfa #chfanow
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Brad Winsor, CFE liked thisBrad Winsor, CFE liked thisHow it started… we were pleased have 14 brands in our Pavillion and another 50+ across the show floor with their brokers, in the greenhouse, or on their own. This was the morning of each day - before settling down a bit for lunch, and then picking up again early afternoon. Now the hard work begins! The LCG Foods “Pavilion” had over 339 lead scans and were still counting the badge photos. Maybe we���ll surpass 500 leads. Let’s Grow! LCG Foods Distribution Canadian Health Food Association
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