About
Cara is a Sr. Creative and Strategist with experience in Mass, Digital, Activation…
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Cara Jackson reposted thisWe are building new content and programming to support women (cis and trans) and non-binary people who identify as Black in Canadian Marketing, Advertising and Communications. We need to hear from you! Please take 5 minutes to fill out this survey. And please forward to anyone in your networks who identify. 🤜🏽❤️💥🤛🏽 #marketing #marketingincanada #representationmatters #haveyoursayCara Jackson reposted thisThis is your seat at the table. We're not just asking for feedback; we're inviting you to help co-create our next chapter. As we shape the future of The Standard, your perspective will directly inform our priorities — from programming and mentorship to how we define belonging. Ready to take your seat? Fill out the 5-minute survey and help us build what comes next. Survey Link: https://lnkd.in/er8dtzdD #thestandard #communityleadership #professionaldevelopment #setitraiseitbeit
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Cara Jackson shared thisSeriously?! It’s 2024, and there are still agencies (and creatives) working with fossil fuel companies. The F-List from Clean Creatives is out, and some of the biggest names in advertising are still cashing in on climate destruction. How is this even still a thing? We should be way past this by now. Check out the report and see who’s keeping this toxic industry alive: https://lnkd.in/gNNZrJqvThe F-List 2025: We Have the Receipts — Clean CreativesThe F-List 2025: We Have the Receipts — Clean Creatives
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Cara Jackson shared thisBRB. Changing my title to "Precision Guesser"Cara Jackson shared thisAdvertising is essentially precision guessing — and like real scientists, good creatives and planners solve problems with intuitive leaps; logic comes last. via Bob Hoffman
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Cara Jackson shared thisFor all the ad geeks out thereCara Jackson shared thisBringing vintage ads 'to life' 😅 AI training: https://seedily.uwu.ai/ Art Direction: Selim Ünlüsoy #aivideo #creative #ads #vintage #funny
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Cara Jackson shared thisIt has been so much fun developing the creative strategy and playful brand refresh for the great folks over at Blendtek Ingredients Who knew that a B2B Ingredients Distribution company would end up being one of the most delightful projects of the year. You can see the brand in action on their newly launched website. All thanks to a great team with a greater sense of humour: Vicki Waschkowski, BBA, CM Project Lead, Accounts, Strategy Cara Jackson Creative Direction, Strategy, Copywriting Christien Gilston Brand Design, AI Photography Dave Jumaquio Website Design Blendtek Ingredients Glorious ClientsCara Jackson shared thisFeast your eyes on Blendtek's new digital home! Fresh, modern, and crafted with you in mind – our revamped website is a vibrant hub of ingredients inspiration. Whether you’re seeking the finest ingredients or the latest food innovations, it’s all just a click away. Navigate our passion, expertise, and dedication in a whole new light: https://blendtek.com/ #IngredientsDistributor #FoodManufacturing #BeverageManufacturing
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Cara Jackson posted thisCanva Hi Canva I seem to have unauthorized charges from your company on my credit card. Apparently my credit card company can't stop these charges without your permission. I have attempted to get in touch with you but that's proving impossible to do. Maybe this public plee will help. Waiting your response. (If anyone knows someone at Canva that can help, please connect me) 😡
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Cara Jackson reposted thisCara Jackson reposted thisToday we’re releasing the 2023 F-List. It’s the most comprehensive, up-to-date, global picture of the agencies working for fossil fuel polluters ever assembled. This year’s F-List shows all the agencies that aren’t heeding the dire warnings that it’s time for change. The 2023 F-List includes only work done for polluters in 2022 and 2023, during the hottest years in human history. We found 294 agencies with 500 different contracts with fossil fuel polluters, on every continent and including nearly every holding company. Here are the big takeaways: The holding company with the most fossil fuel contracts is WPP, with 55, despite their global net zero pledge. Holding company Omnicom is second, with 39 contracts. Interpublic Group (IPG) has 22, Publicis Groupe 10, Havas and dentsu 5 each, and Stagwell none. The holding company agency with the most public fossil fuel contracts is Ogilvy, with at least 7, including the API - American Petroleum Institute, bp, Petrobras, and more. Agencies with at least 6 contracts with polluters include OMD Worldwide, Hill+Knowlton Strategies, GRACosway Pty Ltd, DDB, and IPG Mediabrands. Pitch Digital Agency is the independent agency with the most fossil fuel contracts, with 22 contracts concentrated in the Canadian tar sands industry. For added measure, we also broke down the sustainability policies of the world’s largest communications firms who have fossil fuel contracts to show all the ways that they’re undermining their climate goals, and the goals of their other clients by working with fossil fuel polluters. We found that WPP, Omnicom, Interpublic Group, Publicis, Dentsu, and Havas are all making their clients’ sustainability agenda harder by collaborating with the world’s biggest fossil fuel companies. Thanks to the Clean Creatives South Africa team, we also document how Edelman’s climate policy continues to fail to cultivate trust. Last year CEO Richard Edelman said they wouldn’t work with clients who support a huge oil pipeline project in Africa, the East Africa Crude Oil Pipeline. But at the same time as they were making these claims they were celebrating work for TotalEnergies - the company that owns the pipeline. 🤔🤷♂️ Our goal with this report is to continue providing transparency about the work agencies are doing for fossil fuel polluters. This information is important for employees, clients, and people in their job search who do not want to be associated with polluters. Together we will shape the future of creativity and climate change, and we’re so grateful for the community's continued support, and for our partners at Comms Declare for helping us assemble the F-List! #FList2023 #Flist #ClimateWeek #bigoil #greenwash #advertising #pr https://lnkd.in/eQfUHpu4The F-List 2025: We Have the Receipts — Clean CreativesThe F-List 2025: We Have the Receipts — Clean Creatives
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Cara Jackson shared this🚫 ⛽Cara Jackson shared this⚠️ Shell is reviewing its global media account, currently with WPP's EssenceMediacom. We’ve heard that a number of agencies have been asked to pitch, and if last year’s budget is any indication $2B could be up for grabs. If that’s you or an agency you work for, we need your help.⚠️ #1 - Don’t pitch for their business. We’ve created a quick guide on how to NOT pitch to Shell, and some questions to raise with them during the RFP process. Swipe through the 5 Steps above to learn more. #2 - If there is non-confidential information about the pitch or brief that may help others, you can get in touch ANONYMOUSLY at https://lnkd.in/eN-AUX3e. #3 - Tag industry colleagues in the comments to alert them of the news, and how to help. Your creativity can illuminate the world or cast shadows. 🌏⚫️ It has the ability to deepen our fossil fuel dependency or push us into a cleaner future. This is a massive opportunity to affect change. Which side of history do you want to be on? #climatefirst #greenwashing #agencyreview #RFP #shell #shellknew
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Cara Jackson shared thisThe kind of work I wish I was a part of. We need more ADtivisim out there.Cara Jackson shared thisBa-da-ba-BA-BAAA…once you see this, you will not be “lovin it” WARNING. For legal reasons, we cannot name this fast food restaurant chain fronted by a 🤡 Before you watch this video, be prepared for some shocking truths but you might find it unbelievable that it is sourced from Big burger 🍔 chain company headed documents via Fennel - a new ESG investing app - that’s making company information incredibly more transparent and encouraging shareholder action. The script is (deliberately) COPY and PASTED statements from this burger company’s AGM last year (yes it was the easiest script we’ve ever ‘written’). And as one journalist described it - it’s “shocking” and “eyebrow raising” (we liked that one). Antibiotics in livestock, lobbying activities and expenditures, and even plastic pollution it’s all there, all encouraged to be voted against - and all the proposals fail. But did anything get through? An 84% pay rise for their top executives encouraged to be voted for…Yes of course it was passed. This is just the tip of the iceberg - and exemplary of the information that Fennel has unrivalled access to. There’s a reason why this investing app it’s Fast Company’s Most Innovative Companies of the Year. So if you are going to get into bed with a company, get the real truths to see who they really are. Big thanks to Daniel Naim and Dina Sharara for their persistence and courage. ps. For those who notice that the casting is weirdly accurate to the exact board members present for the meeting that took place, it’s just one of those extraordinary coincidences… Pps. The next AGM for these clowns is this Thursday 25th May…just saying. CREATIVE AGENCY: 10 Days London Jolyon White, George White, Dominic White, Eleanor Harvey, Josh Armstrong, Stella Heathfield, Alexander Taylor, Alek Lewin, Lauren Bodiam, Thomas Ahearn CLIENT: Daniel Naim, Dina Sharara PRODUCTION : 10 Days London DIRECTOR : Jolyon White DOP / EDITOR / COLOURIST : Josh Armstrong COMPOSER / SOUND : Dominic White PRODUCER/ FIRST AD : George White CREATIVE PRODUCER/ ART DEPARTMENT/ WARDROBE: Eleanor Harvey GAFFER : Raf Nocerino HMU : Gracie Jai Cox CASTING DIRECTOR: kieran Jay Ransford johnson #leak #advertising #creative #film #succession #us #sustainability #esg #finance #investing #greenwashing #fastfood
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Cara Jackson reacted on thisCara Jackson reacted on thisWe got some really sad news last week. Rohnny K. , an absolutely wonderful human being and former member of Church+State, passed away late last week. Throughout his time with us, Rohnny wasn't just a brilliantly talented designer and art director, he was an incredibly warm and collaborative person who was adored by creative partners, colleagues, and clients. Our thoughts go out to his family and friends. He'll be missed. RIP Rohnny.
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Cara Jackson reacted on thisCara Jackson reacted on thisWE SAVED SNEAKY DEE’S!!!! In one month, we rallied decades of Sneaky Dee’s lovers, got over 600 emails submitted, and reached over a million views on Instagram to save an iconic Toronto music venue. Thank you to everyone who sent an email, shared their story, or reposted our campaign. We could not have done this without the hundreds of Torontonians who spoke up to save a local landmark with so much history. And an even bigger thank you to our grassroots team: Martin, Mack, Monika, Dan, and Ivan. We could not have gotten the momentum we did without your passion and dedication. My years working here during university shaped my Toronto experience and taught me grit, it feels full circle to have played a creative role in saving it. ❤️ Check out the campaign here: https://lnkd.in/g-xMxa74 Not affiliated with Sneaky Dee’s or its owners. This campaign is 100% volunteer-led.
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Cara Jackson reacted on thisCara Jackson reacted on thisExcited to share a new chapter and reflect on a big milestone. I’ve stepped into the role of Campaign Strategy Lead at BMO Insurance where I’ll continue to focus on connecting business priorities to integrated, audience-first campaigns that drive impact. I'm announcing this transition at the same time as my one-year anniversary with BMO Insurance. Over the past year, I’ve had the opportunity to help bring our refreshed brand to market, build campaigns that balance performance, storytelling, and customer relevance, and partner across business lines to align strategy with execution. Most importantly: it's been fun. I get joy from working with my marketing/strategy colleagues Alina Sologub, Dina T., Katie Logan, Tory Wright Triston Cavallin, Hannah Greenberg, Cheryl Sandys, Jason Plazek, Emily Chan, Tanya Uke, Claire Sandilands, MBA, Jarrad Blyth, Rayanna Gore, Shahla E, Wilson Quach, and Melinda Tongdee. It's this continued collaboration, feedback loop, and general encouragment across the team that has seen us raise the bar in such a short sprint. Kudos to all mentioned. Grateful for the trust from Amanda Hoy, MBA, Rohit Thomas, Gillian Noble, and countless others have invested in me on the latest chapter in my journey, thank you!
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Cara Jackson reacted on thisCara Jackson reacted on thisI'm excited to be judging the International Echo Awards this year, alongside some pretty brilliant people. Don’t worry, I won’t let my head get as big as it is in this picture. #ECHOAwards #CRM #CreativeExcellence #BigHeadBigData
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Cara Jackson liked thisCara Jackson liked thisLast chance to stop by 👀 Today's the final day of Bakery Showcase 2026, and there's still time to try what we've been working on. 📍Toronto Congress Centre, Booth 824 ⏰Today until 5:00pm Our latest cake mixes are ready to be tasted😋 👉Swing by, try them, and let us know your favourite. #Blendtek #BakeryShowcase #BakeryShowcaseCanada #BakingIndustry #FoodInnovation #CakeMix #Bakery #ProductDevelopment #FoodManufacturing #TorontoEvents
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Cara Jackson reacted on thisCara Jackson reacted on thisExcited to share that we’re heading to the Texas Dental Association Meeting in San Antonio, May 7–9! We can’t wait to connect with the incredible dental community, showcase what we’ve been building, and continue conversations around elevating patient care and innovation in dentistry. We are also coming back energized from AAO, where we were thrilled to debut our one-of-a-kind orthodontic brush. Connecting with so many passionate orthodontists made this launch even more meaningful. Your energy, insights, and enthusiasm were truly inspiring. Grateful for this amazing community and excited for what’s ahead. If you’ll be at TDA, come say hello! 🤍🦷 #TDA2026 #TexasDentalAssociation #AAO2026 #Orthodontics #DentalInnovation #WilloCleans #DentalCommunity
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Cara Jackson reacted on thisCara Jackson reacted on thisDesign is evolving, the Designers that will succeed, will too. Two decades ago, at OCAD University, I had the privilege of learning Type & Design from one of the great Canadian talents in the field, the late Terry Isles. I clearly recall him sharing stories of the late eighties and early nineties, when advertising agencies made the leap from setting type by hand to digital programs like Photoshop & Quark XPress. Some at the time refused to touch anything digital on principle. Blasphemy, they said. Many stuck to their guns & became irrelevant as the industry evolved. The Photoshop era arrived, lens flares and shitty filters came with it, but eventually the median evened out and good design prevailed. Today, the design community is witnessing remarkable AI advancements, and with them, there's a lot of fear about how designers will continue to earn a living. Personally, I'm optimistic ... as some would say I always am. You see, there's a paradox that nobody is talking loudly enough about. The same technological acceleration flooding the market with AI-generated visuals will eventually drive a profound and measurable hunger for the opposite, things that are clearly, unmistakably, unapologetically made by human hands. Bespoke packaging. Handcrafted brand identities. Tactile, considered, slow design that carries real craft decisions made by living, breathing designers and artisans. When everything starts to feel like it came from the same set of prompts, bespoke design becomes the direct, rational response to mass-generated mediocrity. AI 'Fluff' as I call it. Smart clients who understand brand are already asking for work that could not have been made by a prompt alone. Work that carries cultural nuance, material intelligence, and the kind of meticulous attention to craft minutiae that takes years to develop. That demand is only going to grow. Designers who have invested in real craft, in understanding why things feel the way they feel, are sitting on something genuinely valuable right now, whether they realize it or not. But here's the kicker. AI isn't the enemy. The most dangerous place to be in this industry right now is at either extreme, dismissing AI entirely, or surrendering design to it completely. The designers who will define what comes next are those who can move fluidly between both worlds. Who use AI to accelerate the parts of the process that don't require a human soul, but then bring everything they have to the table to add authentic value. Cultural intelligence, obsession with materials and form, lived experience across markets and context. Simply put, AI is raising the floor of design. Craft will raise the ceiling. The gap between the two has never represented a greater opportunity for designers who are serious about their work. For those still biting their nails, the question isn't whether you'll be replaced, but whether you've been investing in the skills that make you irreplaceable. Stay sharp amigos.
Experience & Education
Honors & Awards
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Astral Media Outdoor - Winner
Astral Media
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Innovation in media Gold
Internationalists awards for Innovation in Media
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MACU Association in Marketing Excellence- Digital
MACU
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MACU Association in Marketing Excellence- Outdoor
MACU
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MACU Association in Marketing Excellence- Radio
MACU
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NAC Media, Silver
National Advertising Awards
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NAC OOH - Silver
National Advertising Awards
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OCAD Design competition- Merit
OCAD
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OCADvertising Winner
OCAD
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Young Lions - Winner Digital
Globe & Mail, Young Lions
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