Experience & Education
Volunteer Experience
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Student Mentor
GSEA Canada
- 8 months
Education
Global Student Entrepreneur Awards (GSEA) is a prestigious competition designed for undergraduate students who run businesses while in school full time.
Young entrepreneurs can learn to promote their business and its value proposition by competing with other business owners. Participation in local, regional, and online competitions will result in worldwide media coverage for entrepreneurs and their businesses. Students can also meet and benefit from the experience of fellow…Global Student Entrepreneur Awards (GSEA) is a prestigious competition designed for undergraduate students who run businesses while in school full time.
Young entrepreneurs can learn to promote their business and its value proposition by competing with other business owners. Participation in local, regional, and online competitions will result in worldwide media coverage for entrepreneurs and their businesses. Students can also meet and benefit from the experience of fellow entrepreneurs, the VIP judging panel, and industry representatives from the Entrepreneurs' Organization. -
Chairman of the Board
Wilder Harrier
- 3 years 8 months
Animal Welfare
agro-food sectors such as chicken and beef farming are leading man-engendered polluters, surpassing cars—as much as 25% of the world’s greenhouse gas emissions come from livestock factory farming. This is astronomical and must be curtailed. One of the ways we are contributing to abating this problem is by pioneering a shift to alternative protein-based nourishment and thus severing dependencies to these detrimental sectors. When it comes to feeding your pet, we believe the answer should be both…
agro-food sectors such as chicken and beef farming are leading man-engendered polluters, surpassing cars—as much as 25% of the world’s greenhouse gas emissions come from livestock factory farming. This is astronomical and must be curtailed. One of the ways we are contributing to abating this problem is by pioneering a shift to alternative protein-based nourishment and thus severing dependencies to these detrimental sectors. When it comes to feeding your pet, we believe the answer should be both healthy for them, and healthy for our planet.
https://en.wilderharrier.com/
Honors & Awards
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2023 IRONMAN 70.3 Mont-Tremblant
Ironman
An Ironman 70.3, also known as a Half Ironman, is one of a series of long-distance triathlon races organized by the World Triathlon Corporation. The "70.3" refers to the total distance in miles covered in the race, consisting of a 1.2-mile swim, a 56-mile bike ride, and a 13.1-mile run.
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EY Entrepreneur Of The Year Award finalist
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EY Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses…
EY Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries.
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2019 Canadian Grocer’s Generation Next Award Recipient
Canadian Grocer
The Generation Next Awards recognizes individuals under the age of 40 who have demonstrated a commitment to a career in either the grocery or consumer packaged goods industries.
Done in association with the Golden Pencil Awards, Generation Next recognizes the up-and-coming leaders in our business. “Next” stands for New Exciting Thinkers. -
2019 IRONMAN 70.3 Mont-Tremblant
Ironman
An Ironman 70.3, also known as a Half Ironman, is one of a series of long-distance triathlon races organized by the World Triathlon Corporation. The "70.3" refers to the total distance in miles covered in the race, consisting of a 1.2-mile swim, a 56-mile bike ride, and a 13.1-mile run.
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2018 IRONMAN 70.3 Lake Placid
Ironman
An Ironman 70.3, also known as a Half Ironman, is one of a series of long-distance triathlon races organized by the World Triathlon Corporation. The "70.3" refers to the total distance in miles covered in the race, consisting of a 1.2-mile swim, a 56-mile bike ride, and a 13.1-mile run.
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2018 IRONMAN 70.3 Mont-Tremblant
Ironman
An Ironman 70.3, also known as a Half Ironman, is one of a series of long-distance triathlon races organized by the World Triathlon Corporation. The "70.3" refers to the total distance in miles covered in the race, consisting of a 1.2-mile swim, a 56-mile bike ride, and a 13.1-mile run.
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EY Entrepreneur Of The Year Award finalist
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EY Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses…
EY Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries.
Languages
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English
Full professional proficiency
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French
Professional working proficiency
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Italian
Limited working proficiency
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Spanish
Limited working proficiency
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Rob McPherson
This is what can end up upending a company... ..."Market Leadership" What they mean is market share leadership and that should not be the metric. We have seen too many Canadian cannabis companies doggedly pursue market share, and end up with a dog's breakfast. Acquiring companies - short term thinking - expanding too quickly and too far. In Playing to Win, we work to set a more focused set of objectives - instead of Market Leadership as a bad measure, we look to dig in and specify "where we choose to compete" - and make those thoughtful choices to guide the business.
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Robb Harmon
Village Farms Introduces Industry-First, One-Way Aroma Valve in Cannabis Packaging Pure Sunfarms brand becomes the first licensed producer in Canada to let consumers see and smell flower before purchase DELTA, British Columbia, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Village Farms International, Inc. (Nasdaq: VFF) today announced another Canadian first innovation from its Pure Sunfarms brand: the launch of a one-way aroma valve built directly into its dried flower packaging. The one-way aroma valve is pressure-activated and designed to release the flower’s scent only when gently squeezed, while preventing air, moisture, and contaminants from entering the bag. The innovation allows consumers to experience the natural aroma of the flower, without opening the package or compromising product integrity. Adapted from proven technology long used in premium coffee packaging, it represents the next evolution in cannabis packaging, bringing a sensory dimension never before available in the legal market. “Smell is powerful—it connects us instantly to how we feel, shaping our choices in ways we don’t even think about,” said Orville Bovenschen, President, Village Farms Canadian Cannabis. “First, we gave people a window so they could see the flower. Now, we’ve added a valve so they can smell it. It might seem like a small thing, but in cannabis, it’s huge. Because it’s more than just aroma: it’s increased accessibility, as well as memory, emotion, and experience all at once. These details matter because they bring everyone back to that first time we smelled and smoked great flower; that moment that stays with you. With this innovation, we’re proud to do that for all consumers.”
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