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About
- Skilled data scientist, software engineer & team leader with 26…
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Articles by Igor
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Digital Marketing Agency Elite SEM Adopts Powerful Search Targeting Technology from cClearly
Digital Marketing Agency Elite SEM Adopts Powerful Search Targeting Technology from cClearly
I'm very excited to share with everyone a new partnership that we've formed with Elite SEM, one of the leading search…
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The cClearly product team is at it again...five times recognized and counting!Apr 28, 2016
The cClearly product team is at it again...five times recognized and counting!
The cClearly product and engineering team is at it again. The Drum Search Awards, in conjunction with Google and Bing…
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Google’s Removal of the Right Rail – Significant New Study Helps you to Understand the ImpactApr 14, 2016
Google’s Removal of the Right Rail – Significant New Study Helps you to Understand the Impact
I’m excited to announce that cClearly has produced a whitepaper that will help you to better understand the significant…
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Igor Vainer reposted thisIgor Vainer reposted thisWe’re hiring a Solutions Consultant at 257! If you’ve helped build a new adtech or data product in an account management, sales engineering, or solutions consulting role, this may be a great fit. Energy background not required—but you should be excited about applying data and AI to the energy market. You’ll work across the utility, solar, HVAC, and energy retailer sectors to analyze markets, identify high-value households, and deploy targeted audiences using the 257 platform. Think client strategy + analytics + early-stage product storytelling. Great fit for someone who has: + Helped launch or grow a data-driven product with clients + Led strategic conversations with marketers or operators + Used data to drive targeting and customer acquisition + Enjoys working at the intersection of sales, analytics, and product 📍 Midtown Manhattan If you—or someone you know from the agency, adtech, or data strategy world—might be a fit, reach out.
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Igor Vainer shared thisShift your energy to 257 and come work with the best team on the 🌎!Igor Vainer shared thisWanna lead the way on AI impact on the energy market? ⚡ We are hiring for a Energy Solution Consultant 257 ⚡ - Excited to learn & lead THE largest and most impactful industry into the future? - Love data, AI and big software systems? - Want to be in heart of the AI and Energy revolution? - Get energized from working with very diverse set of clients taking a very innovative product to market? - Wanna be part of the core start-up high power team (self attested...)? PLEASE REACH OUT OR PASS TO RELEVANT FRIENDS More deets: 1️⃣ You’ll work across the utility, solar, HVAC, and energy retailer sectors to analyze markets, identify high-value households, and deploy targeted audiences using the 257 platform. Think client strategy + analytics + early-stage product storytelling. 2️⃣ Great fit for someone who has: + Helped launch or grow a data-driven product with clients + Led strategic conversations with marketers or operators + Used data to drive targeting and customer acquisition + Enjoys working at the intersection of sales, analytics, and product 3️⃣ 📍 In the heart of Manhattan 4️⃣ Energy background not required, but high-energy-personality is a MUST! ;) #dataIsPower #ElectrifyEverything #Pink #AI
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Igor Vainer shared thisNow here's a "proud dad" moment like no other. My talented kiddo - and his team - strikes again (second hackathon, multiple impressive game jams in the past). I'm being truly honest now, when I say that when things don't work well for me, or when I'm facing headwinds in my own endless challenges, I look and recall what this "little" guy has managed to achieve so far - when all these awesome initiatives come strictly from him and no one tells him what he needs to do - and draw pure inspiration from him, time after time. I think our children come to this world to teach their parents many different lessons about life - and I learn from him each and every day. Thanks for being so genuinely awesome, Ariel Vainer 😎Igor Vainer shared thisOne weekend, zero sleep, one winning project. 🏆 Thrilled to share that our team won Best Beginner Hack at Hack The Valley X this weekend - competing alongside 500 other hackers! We built StoryBites, an AI-powered platform that creates personalized, dyslexia-friendly stories for young readers. Using Google’s Gemini AI, ElevenLabs, and the Snowflake REST API, kids can get stories tailored to their interests with natural voice narration, vocabulary support, and accessibility-focused design. Funny thing is… we went into this hackathon saying we’d “take it easy this time.” That lasted about five hours. Next thing we knew, it was 7 a.m. on the last day, 1 coffee and 2 Monsters in, we hadn’t slept in over 24 hours, and we were still debugging like our lives depended on it. Totally worth it. Couldn’t have asked for a better team than Matthew Lee and Isabella Phan, we somehow kept the energy going and turned exhaustion into creativity. And huge thanks to the Hack the Valley organizers and mentors for such an incredible weekend. Between the projects and the community, they kept it alive with plenty of activities and late-night ramen. One of those activities was a fitness challenge where I won first place and took home a tub of creatine (held plank for 6 minutes 30 seconds, def a new PR). It’s safe to say this one’s unforgettable. Check it out: StoryBites (the API unfortunately ran out, so this site no longer works) - https://lnkd.in/e794GZ2q (check it out on desktop for best experience) Devpost - https://lnkd.in/eHKg2mPv GitHub - https://lnkd.in/ervFACFw #HackTheValley #Hackathon #InclusiveInnovation #Accessibility #GeminiAI #ElevenLabs #Snowflake
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Igor Vainer shared thisWith everyone at 257, super-excited to release this PINK beast into the wild! 👾 The abilities our platform provides, the data it gathers, learns, predicts and offers, and the smarts that drive everything behind the curtain - all these are unmatchable in today's residential electrification journey. Come on, you know you want to give it a try! 🤩⚡🔌💡🤖Igor Vainer shared this🚀 EXTRA 🚀 EXTRA! Big day today, and it's super PINK! We've been dreaming about how AI, better software and cleaner experience could propel the energy market and make an outsize impact on every American, and today we are making our first big step - WELCOME PINK! 257 is launching today a Self Service AI Agent tailor made for energy powered by our most sophisticated models and data sets and it's ALL FREE. ⚡Signup here: https://pink.257.co 📖 Read more here: https://lnkd.in/ezrRU7aS We are just getting started! #DataIsPower #WelcomePINK #energy #ElectrifyEverything
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Igor Vainer shared thisNow, that is a huge amount of PINK, and we couldn't be more excited about it! 💪🥳 Stay tuned for awesome updates that will follow over the next weeks.Igor Vainer shared thisResidential electrification is about to get smarter. 257 is wrapping up its first year exhibiting at RE+ — the Super Bowl of renewable energy conferences — and the response has been incredible. Using massive data and AI, we’re mapping the ideal electrification journey for every U.S. home. This week we had dozens of conversations with solar and storage leaders, and the excitement around Pink, the self-serve product we've been previewing, has been amazing. We launch Pink publicly next week — follow us for the launch, or DM us for early access. Data is Power! Tal Chalozin, Jon Gemma and the 257 team!
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Igor Vainer shared thisVery exciting things are about to happen! 💪Igor Vainer shared thisJoin us at RE+ for a preview of 257’s new self-serve platform in action, powered by purpose-built AI and the industry’s richest home energy dataset. It’s going to transform how solar, HVAC, and utility products are marketed. 257 equips residential energy companies with deep intelligence on all 130M U.S. homes, from property and people to energy assets and adoption potential. 📍 Live demos at RE+ Sept 9-12 — Booth V4052, Venetian #REPlus25 #dataispower #electrification #solar #cleanenergy #AI
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Igor Vainer shared thisAnyone having Ricki on their team would gain way beyond what they were originally expecting to gain! Believe me when I say that missing an opportunity of having her on your side would be a tremendous waste 💪Igor Vainer shared thisAfter an exciting chapter in which I led the integration of POINT Biopharma into Lilly's financial system, I am preparing for my next steps. I’m currently exploring new opportunities. If you're hiring, have something coming up, or just want to reconnect, let's chat. 🔍 What I bring to the table: A rare 360° view: I’ve worked in both small, fast-moving companies and large, global organizations, supporting them as an external advisor, internal auditor, and most recently, as the integration lead in a financial system integration project. I thrive in roles that connect finance, operations, and systems, and I enjoy finding simple solutions utilizing cross-department understanding, turning complexity into clarity. Mission-driven industries particularly appeal to me, but I'm open to any environment where I can make a difference. Remote or hybrid roles are welcome, and if travel is involved, even better! --- Following Lilly's acquisition of POINT, my focus shifted from internal controls and auditing to a more IT and process-oriented integration project. In my new role as POINT’s integration lead, I worked closely with procurement and business teams, helped vendors navigate the transition, and acted as a bridge between finance and IT, all while building scalable, compliant solutions. My new position as the integration lead at POINT has enhanced my comprehension of the business and enabled me to apply my process expertise, financial processes, and comprehensive understanding of regulatory requirements to develop scalable solutions that will be advantageous to all parties. I found it extremely rewarding to be able to work closely with teams across the organization, act as a liaison between the finance and IT departments, and assist our vendors with the transition. It’s been a privilege to play a significant role and contribute to this high-impact project during such a transformative time. I am excited to see what awaits me next, whether within Lilly or beyond. If anything comes to mind, please let me know! #OpenToWork #Finance #BusinessPartnering #ProcessImprovement #SystemsIntegration #Pharma #CareerGrowth
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Igor Vainer shared thisNot every day there comes an opportunity to work with Tal! 😎Igor Vainer shared this✅ always wanted to work on something different? ✅ want to build software that impact millions? ✅ want to make your mother-in-law say "wow"? at 257 we looking for out-of-the-ordinary AI/ML rockstars to join our team, COME JOIN US!!! ⚡Sr Data Scientist ⚡Sr ML / Data Engineer ⚡Sr Full Stack Engineer https://lnkd.in/g4ZzAwXT #hiring #machinelearning #AI #engineering #telaviv #startup
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Igor Vainer reacted on thisIgor Vainer reacted on thisOur new paper from Project CETI (Cetacean Translation Initiative) is now out in 𝗦𝗰𝗶𝗲𝗻𝗰𝗲. Using drone footage, machine learning, network analysis, and decades of biological knowledge, we analyzed the collective, individual, and subgroup behavior and roles of sperm whales during birth. Our study provides the first quantitative evidence that sperm whales from different family branches cooperated in a coordinated, structured way during one of life’s most vulnerable moments. * This support crossed kinship lines, suggesting that sperm whale society may be built on more than close family bonds alone. * The scale and organization of this cooperation point to a level of social and cognitive complexity that we are only beginning to understand. It was a privilege to work on this with the amazing Joseph DelPreto, Maxime Lucas,@Simone Poetto,@Jacob Andreas, Antonio Torralba, Shane Gero, Giovanni Petri, Daniela Rus, and David Gruber as part of Project CETI (Cetacean Translation Initiative). The paper: https://lnkd.in/dWZh2e27 Very exciting to see the work also covered by The New York Times, National Geographic, Reuters, AAAS, the Davidson Institute of Weizmann, The New Yorker, The Associated Press, and others: 1. The New York Times: https://lnkd.in/d_eY7axc 2. Reuters: https://lnkd.in/dbeY-UVG 3. AAAS: https://lnkd.in/d8QVYaMu 4. National Geographic: https://lnkd.in/dA-YiCaq 5. Davidson Institute: https://lnkd.in/dPmtc94B 6. The New Yorker: https://lnkd.in/d3e5riwF 7. The Associated Press: https://lnkd.in/dxnRTx98 #Science #SpermWhales #AnimalBehavior #ProjectCETI
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Igor Vainer reacted on thisIgor Vainer reacted on thisExcited to be joining Graphio.ai as an investor and advisor. As someone building AI-native productivity products, I spend a lot of time evaluating tools that promise better execution but fail to deliver real impact. Graphio stood out immediately. The team is solving an important problem: helping organizations turn operational data into actionable insight. Graphio gives managers better visibility into where workflows break down, where efficiency is lost, and where targeted improvements can drive better outcomes. What I especially appreciate is the product’s practical approach. This is not AI for its own sake. It is a focused system designed to help organizations operate better. Looking forward to working with Dmitry Norenko, Victor Martinovych, and the team as they grow.
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Igor Vainer liked thisIgor Vainer liked thisWe’re hiring a Solutions Consultant at 257! If you’ve helped build a new adtech or data product in an account management, sales engineering, or solutions consulting role, this may be a great fit. Energy background not required—but you should be excited about applying data and AI to the energy market. You’ll work across the utility, solar, HVAC, and energy retailer sectors to analyze markets, identify high-value households, and deploy targeted audiences using the 257 platform. Think client strategy + analytics + early-stage product storytelling. Great fit for someone who has: + Helped launch or grow a data-driven product with clients + Led strategic conversations with marketers or operators + Used data to drive targeting and customer acquisition + Enjoys working at the intersection of sales, analytics, and product 📍 Midtown Manhattan If you—or someone you know from the agency, adtech, or data strategy world—might be a fit, reach out.
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Igor Vainer liked thisIgor Vainer liked thisWanna lead the way on AI impact on the energy market? ⚡ We are hiring for a Energy Solution Consultant 257 ⚡ - Excited to learn & lead THE largest and most impactful industry into the future? - Love data, AI and big software systems? - Want to be in heart of the AI and Energy revolution? - Get energized from working with very diverse set of clients taking a very innovative product to market? - Wanna be part of the core start-up high power team (self attested...)? PLEASE REACH OUT OR PASS TO RELEVANT FRIENDS More deets: 1️⃣ You’ll work across the utility, solar, HVAC, and energy retailer sectors to analyze markets, identify high-value households, and deploy targeted audiences using the 257 platform. Think client strategy + analytics + early-stage product storytelling. 2️⃣ Great fit for someone who has: + Helped launch or grow a data-driven product with clients + Led strategic conversations with marketers or operators + Used data to drive targeting and customer acquisition + Enjoys working at the intersection of sales, analytics, and product 3️⃣ 📍 In the heart of Manhattan 4️⃣ Energy background not required, but high-energy-personality is a MUST! ;) #dataIsPower #ElectrifyEverything #Pink #AI
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Igor Vainer reacted on thisIgor Vainer reacted on this⚡️👟Dialing up the brand game at 257 We’re building AI models to make energy affordable for everyone — and there’s no reason that future shouldn’t be gorgeous! The future of energy is abundant and PINK. (Check out PINK btw… https://pink.257.co if you are in the energy biz) #dataIsPower #257 #electrifyEverything Scott Rosenberg
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Igor Vainer reacted on thisIgor Vainer reacted on thisיום מרגש - יוצאים מסטלת’ עם גיוס כולל של 44 מיליון דולר! לטס דו איט 🚀 https://lnkd.in/eUh-hxjzהיזמים שכבר מכרו חברה חושפים סטארטאפ חדש, ולא בטוח שאמזון או מיקרוסופט יאהבו אותו | גיקטייםהיזמים שכבר מכרו חברה חושפים סטארטאפ חדש, ולא בטוח שאמזון או מיקרוסופט יאהבו אותו | גיקטיים
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Publications
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Classifying Medulloblastoma Subgroups Based on Small, Clinically Achievable Gene Sets
Frontiers in Oncology
Contributed my humble ML experience to the cause of helping fight pediatric cancer by the means of developing a novel method for cancer subtype classification.
Other authorsSee publication -
Obtaining scalable and accurate classification in large-scale spatio-temporal domains
Knowledge and Information Systems, Vol. 29, No. 3, pp. 527-564
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Scalable Classification in Large Scale Spatiotemporal Domains Applied to Voltage-Sensitive Dye Imaging
In Proceedings of the IEEE International Conference on Data Mining (ICDM 2009)
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Obtaining Scalable and Accurate Classification in Large Scale Spatiotemporal Domains
Bar Ilan University
See publicationMaster's Thesis
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Henry Shi
Anthropic • 77K followers
He grew a company 35x in one year to $250M+ at 25. He’s the same kid who came to US from Tehran at 10 without knowing a word of English. This is the untold story of Ali and micro1, which just cracked the top 10 on the Lean AI Leaderboard with $250M+ revenue and 80 employees. If you are building an AI company or want to sell to the top AI labs, read on for the full playbook. Ali built 2 companies before college. At Berkeley, he launched a software dev agency and started hiring international engineers. The interviews alone were eating 30–40 hours/week, so he built a tool to automate them, using GPT (one of the first AI recruiters in 2022). That insight eventually became micro1. For 2 years, it grew steadily with two business lines (an AI interviewer SaaS and an engineering marketplace) with happy customers. Then a data vendor approached Ali with an unusual request: hire 700 engineers to train AI models. That one conversation changed micro1’s trajectory. Ali realized they had accidentally built what every major AI lab desperately needed: a system to find, vet, and manage domain experts at scale across industries, at volume and fast. He then made a decision most founders would never make: He killed both working businesses and bet the entire company on going direct to labs, with no safety net or guarantee it would work. But the bet paid off, resulting in 35x growth, as they went from $7M ARR to $250M in one year. None of it came easy, and this level of growth became possible only after Ali solved the hardest problem: How to sell to AI labs where buyers are deeply technical and part of tight communities where reputation travels fast. So I spent 10+ hours going deep into how micro1 built, sold, and scaled within the AI ecosystem and turned it into an actionable playbook for founders who want to sell to researchers. Inside, you'll get: • The 3-stage sales sequence Ali uses to close research deals like OpenAI and xAI • How he got into Stanford research circles with no connections (and how that helped him close deals) • The dos and don’ts when researchers are evaluating you • How Elon Musk accidentally handed micro1 their biggest sales breakthrough • The net expansion playbook for enterprises and Fortune 500 companies (and what converts fastest) • The full AI stack that powers micro1's recruiting engine • The incentive philosophy Ali rebuilds individually for every core team member every quarter Originally, I put this together as a resource for founders I work with directly. But the ideas and insights are too valuable not to share, so I'm giving it away publicly. Want it? - Like and share this - Comment 'labs' - Follow me (if not following) Founders who crack AI sales at this hyperscale usually keep it close, but Ali shared every piece of it. So if you are building a business around frontier AI and research, grab this right away. It will save you months of costly relationship mistakes. Ali and team, welcome to the Leaderboard!
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352 Comments -
Oscar Sanchez
Cogsec • 5K followers
⛑️ OpenAI released Sora 2 and an invite-based iOS social video app (U.S./Canada first). The model adds synced audio, stronger physics/realism, and more steerability. A consent-gated “cameo” feature lets verified users allow trusted friends to use their likeness. A System Card outlines safety limits (e.g., upload restrictions, teen safeguards, ongoing moderation). Ultra-realistic, social-by-default video raises new operating questions for enterprises: managing likeness rights, verifying provenance/watermarks, setting pilot guardrails for brand and copyright risk, and mapping controls to your governance framework (e.g., NIST RMF / ISO 42001). Early momentum is real—and so are concerns over deepfakes and harmful content—so policies should ship before pilots scale. 👉 If your org could access Sora 2 today, what’s the first written rule you would require before launching a pilot? #AILeadership #AIGovernance #Sora2 #GenerativeAI #AIVideo #Provenance #Watermarking #TrustAndSafety #Deepfakes #RiskManagement #NIST #ISO42001 #BoardOversight #GenAIGlobal Tap follow for no-fluff AI news & insights from MIT’s Gen AI Global founder Oscar Sanchez 🧠
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Strategy
319K followers
Modernizing your data stack doesn’t mean pausing innovation or doubling costs. As goeasy Ltd. evolves from a legacy EDW to a modern lakehouse, they’re using Strategy Mosaic as the connective tissue to keep business logic consistent while reducing duplication and compute waste. In this deep dive with Jide Adeoye, Director of Business Intelligence at goeasy, learn how they've: • Opened their semantic layer to Databricks, Tableau, and AI tools • Reduced redundant joins and inefficient queries on consumption-based platforms • Preserved trusted KPIs while their architecture continues to evolve 👉 Read the full story: https://ow.ly/jIoi50Y8NVq #ModernDataStack #DataEngineering #CostOptimization #SemanticLayer
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DataPattern
13K followers
Databricks Performance Optimization: Speed That Saves Money In Databricks, performance isn’t just about faster queries — it’s about using compute wisely. When pipelines aren’t optimized, costs rise quietly in the background. So what actually makes a difference? 🔹 Smarter data layout Well-organized data means systems scan less and respond faster. 🔹 Balanced data distribution Too many splits slow things down. Too few limit growth. Getting the balance right improves both speed and scalability. 🔹 Reuse instead of reprocessing Data that’s accessed often should be reused, not recalculated every time — saving time and cost. 🔹 Right-sized compute Bigger infrastructure doesn’t always mean better performance. The right size delivers the same results at a lower cost. 📊 The business impact Faster data pipelines Lower cloud spend More stable performance as data grows Well-optimized platforms don’t just run better — they pay for themselves. 🚀 Fast data isn’t expensive data — when it’s engineered the right way. #Databricks #DataEngineering #CostOptimization #ScalableData #Lakehouse #CloudEfficiency
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Redis
292K followers
Scalestack uses AI to automate company research for sales teams at leading tech companies like Databricks and Ramp, helping them spend more time closing deals instead of digging for data. With Redis Streams as the nervous system of their AI-powered GTM orchestration engine, Scalestack gained enterprise-scale performance, faster sales intelligence, operational excellence, and simpler sales tech. Swipe for a full breakdown. Read more: https://lnkd.in/gr4tyTHS
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Sarthak Rastogi
Space and Time • 25K followers
This AI Workflow architecture has cut down the document review time from weeks to minutes for a Canadian startup -- - The workflow starts with CondoScan's property documents, both PDFs and scanned files, stored in Google Cloud Storage. - The documents undergo OCR processing to handle any scanned content. After that, LlamaParse parses, cleans, and structures the text for later use. - Once the text is structured, it gets stored in a Pinecone VectorDB for semantic retrieval. - For analysis, they use Cloud Run Jobs that operate in Docker containers. Here, a FastAPI server orchestrates everything and processes the documents, sending the results to the front-end. - The document analysis engine, powered by LlamaIndex AgentWorkflow, pulls knowledge, recognises key entities, and generates insights like risk scores. - Finally, all the metadata, insights, and raw documents sit in MongoDB. Users interact through CondoScan, asking natural language questions to a chat interface for instant insights. With this setup, CondoScan significantly improves the accuracy and speed of condo document review, letting buyers make better decisions faster. Link to article: https://lnkd.in/gV2WEhZk #AI #RAG #GenAI
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Snowflake
1M followers
For Canada Drives, smart data strategy = speed, efficiency, and entirely new possibilities. 🚗⚡ “Connecting RudderStack to Snowflake helps us correlate online interactions and conversions—without creating new silos. We’re 50% faster and tackling use cases we couldn’t before,” says Chris Michal, Data & Analytics Team Lead. With Snowflake as their single source of truth, Canada Drives is optimizing ad spend, boosting personalization, and making marketing more efficient than ever. 📄 See how they did it: https://bit.ly/4mnQh4h
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5 Comments -
Lightspeed
195K followers
Our Data Science Partner Eoin O'Mahony joined Hugo Bowne-Anderson on the High Signal podcast by Delphina. He breaks down why good metrics aren't enough and what it takes to make better decisions. Eoin shares how understanding the mechanism behind a number matters more than the number itself, and how GenAI can help bring structure to the unstructured side of venture. Listen to their full conversation now: https://lnkd.in/gbEEXCgB
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Sunil Mukati
MOURI Tech • 3K followers
Big move in the AI world. Nvidia has invested in a new AI startup founded by former OpenAI CTO Mira Murati. The startup: Thinking Machines Lab This isn’t just another startup announcement. It signals a bigger shift happening in AI: • Top AI talent leaving big labs to build new companies • Nvidia evolving from a chip company → AI kingmaker • The race for next-generation AI models accelerating fast We’ve seen this pattern before in tech. Big breakthroughs → Talent spins out → New companies reshape the industry. The question now: Could this be the next AI powerhouse challenging OpenAI, Google, and Anthropic? One thing is certain — the AI race just got more interesting. #AI #ArtificialIntelligence #Nvidia #GenAI #MachineLearning
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Pierre-Alexandre Balland
CEPS (Centre for European… • 13K followers
As #WWDC 2025 kicks off today, Apple’s recent paper - The Illusion of Thinking - is polarizing the AI community. Parshin Shojaee, Iman Mirzadeh, keivan alizadeh vahid, Maxwell Horton, Samy Bengio & Mehrdad Farajtabar's paper shows that reasoning models (LRMs) lag behind LLMs on simple tasks, excel at medium complexity, but fail completely on highly complex problems. LLMs/LRMs are INCREDIBLY useful for some tasks. Just revolutionary. But they are not a straight line to AGI & we need new AI architectures beyond just scaling up models as Yann LeCun, Gary Marcus & other AI leading voices have pointed out for a while now. Full take in today’s AI World stories 👇
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Carter Page
2K followers
Apache Airflow 3.0 launched yesterday! The data engineering wishlist for years, all unlocked in one mega-release. My favorites? Remote Execution let's you run tasks anywhere, in any language. Target only ML tasks to expensive GPU machines. Use existing code in other languages without rewriting or wrapping them. Event driven scheduling runs tasks the moment inputs are ready. Run batches with latencies that approach streaming solutions, but with greater simplicity. DAG Versioning tells you which code version produced which outcome -- transformative for troubleshooting. https://lnkd.in/eV9xa6tS
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