Janice Yip

🥳Introducing Canada’s First Solution for HCP Advertising Physicians spend nearly 44% of their day online outside of clinical work. Yet Canadian advertisers have had no compliant way to engage them. Wrango now makes it possible. Our deterministic, consent-based omnichannel platform gives marketers access to more than 20,000 verified HCPs, with activation across every major digital channel. ✅Reach healthcare professionals at scale ✅Ensure compliant engagement with verified, consented data ✅Activate campaigns across Google, Meta, YouTube, Bing, CTV, Display, and Audio This launch sets a new standard for compliant HCP engagement in Canada. 👉Book a demo with our team: https://lnkd.in/gg6aGwY5 👉Learn more in our launch blog: https://lnkd.in/g9Q5ZDBB

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🇨🇦 Ready to crack the code on local marketing success in Canada? Here’s a sneak peek into what the savvy marketers are doing: 1. **Data is Your Best Friend** 📊: Understand what makes your local audience tick. Leverage local data to tailor your marketing strategies—it's not just a guesswork game; it's about speaking directly to your community. 2. **Community Vibes Matter** 🤝: Canadians love brands that resonate with local causes. So, get involved! Sponsor events, engage with local influencers, and don’t shy away from showing some love through testimonials. It builds trust like nothing else! 3. **SEO: Your Local Visibility Brethren** 🕵️‍♂️: You want to be the first name that pops up when folks search for local services, right? Local SEO isn't a luxury; it’s a necessity if you want to be found in the digital haystack. 4. **Mobile-Optimize or Bust** 📱: With most Canadians browsing on their phones, if your website isn’t mobile-friendly, you might as well be invisible. Make sure your content is user-friendly and loads like lightning! 5. **Stay Trendy!** 📈: Digital trends shift faster than you can say “local marketing.” Keep your finger on the pulse to innovate and adapt! Feeling intrigued? Dive into the full article for more tips and tricks that can boost your local engagement! 💡👉 [Read More](https://lnkd.in/gpqzrQgb) #LocalMarketing #Canada #CommunityEngagement #SEO #DigitalMarketing #MobileMarketing #SmallBusiness #MarketingStrategies

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🚀 Ready to scale your brand? At Toronto Ads Media, we manage $500K+ in annual ad spend across industries like tech, retail, and beyond. From Google Ads to Social Media Ads, our tailored strategies are built to amplify your reach, capture attention, and drive real results. ✨ Let’s turn clicks into conversions. 📞 Contact us today to get started! #AdvertisingService #GoogleAds

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Canada’s first benchmark study on AI adoption in marketing is here. Canadian marketers now have a clear view of where the industry stands, how teams are approaching transparency, where investment is actually going, and the impact AI is having on performance. All backed by real data. Developed in partnership with ZGM Modern Marketing Partners, this study offers a grounded look at how AI is being adopted across the country. If you’re building an AI roadmap, this is the clarity you’ve been missing. Read the full report: https://lnkd.in/gKQzM4uh

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ChatGPT Ads aren’t fully available in Canada — yet. But waiting for a formal launch means competing after the learning curve. Early preparation helps brands establish authority inside AI search before ads scale. Learn more about the rollout timeline and what Canadian businesses should do now. Get the full guide with the link in our comments.

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Yesterday I joined the Commerce in the Age of Intelligence panel alongside Jan Kestle, Sarah Armstrong, and Carolyn Lawrence at the CMDC (Canadian Media Director's Council)Media Summit. We spoke about how AI is moving from experimentation to everyday business impact and reshaping how organizations understand customers, make decisions, and drive growth. A few key themes stood out to me: (1) Leadership in this next era is about being intentional, staying focused on what matters, balancing speed with structure, and maintaining consistency through constant change. It also requires clear communication so teams stay aligned and equipped to move through transformation. (2) A proactive approach to skills development is essential for ongoing success–continuous learning (and unlearning), data fluency paired with judgment, and the ability to simplify complexity to name a few. Thank you to Shannon Lewis and the CMDC for the opportunity to be part of this meaningful conversation.

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Bigger isn’t always better. Follower count grabs attention, but here’s what really matters: ✔ % of audience in Canada ✔ Branded vs. non-branded engagement ✔ Macro vs. micro impact (hint: micro wins at 5.3% vs 1.1%) Once you run the math, the true audience size is much smaller than it looks — but that’s where authenticity lives. 👉 What do you weigh more: size or substance?

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Upcoming Google Search Update: Google is set to roll out one of its most significant updates to Search advertising — the inclusion of video ads directly within Google Search, Shopping, and Image results. This feature has already been launched in the #US and ₹Canada as of May 2025 and is expected to expand to other regions, including India, in the coming months. With this shift, brands will be able to engage users not just through text headlines, but through immersive, high-intent video content directly at the point of search. What this means for marketers: If you're running Performance Max campaigns, video assets will now play a more prominent role in high-conversion placements. Vertical, short-form, and mobile-optimized videos will be critical. Discovery and demand generation will blend more closely with search intent. As #India gears up for this rollout, now is the time to reassess your video strategy within Google Ads. The formats are changing — and so are the opportunities. If your brand is not yet video-ready for search, this is the signal to start preparing. #googleads #searchmarketing #videoads #performancemax #digitalmarketing #marketinginnovation #searchupdate2025 #Google

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When I was first asked to take part, my immediate reaction was, “I’m far from an AI expert.” But when Aaron asked whether I had a point of view as a creative and agency owner, it felt impossible not to say yes. AI comes up everywhere now - on social, industry articles, network events (like this one), business planning meetings... It has become the dominant topic in so many conversation. I don’t know all the latest tools and tricks. Like most of us, I’m doing my best to keep up and not get left behind. There’s a lot of pressure right now to be “doing AI,” but what does that actually mean? It is so big I don’t have all the answers. What I do know is that I’m trying to figure it out while balancing a mix of optimism and concern about what’s coming, both as a creative and as an agency owner. Hopefully, my perspective helps others feel they don’t have to have everything figured out—that we’re all just trying not to get left behind, and that sharing our experiences can help us do that together.

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📧 Email Marketing Funnels that Convert Canadian Leads Clicks are great—but conversions are better. Email marketing funnels are more than sending newsletters—they’re a strategic way to nurture Canadian leads, build trust, and turn subscribers into loyal customers. In this Business Growth Resource, you’ll learn: ✔ How to map your email funnel for maximum engagement ✔ Techniques to craft compelling messages for Canadian audiences ✔ Segmentation strategies to target the right leads at the right time ✔ Automation tips to save time and increase conversions ✔ How to measure success and optimize your campaigns A well-designed email funnel doesn’t just capture attention—it drives measurable growth for your business. 👉 TURN CLICKS INTO CUSTOMERS! 👉 Register now via link: www.localjunction.ca #BusinessGrowth #EmailMarketing #LeadGeneration #SmallBusinessCanada #CanadianEntrepreneurs #MarketingFunnels #CustomerEngagement #LocalJunction #BusinessResources #SMEGrowth

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🚚✨ Beyond the Billboard: Why Branded Food Trucks Work in Canada Food trucks aren’t just for lunch—they’re rolling brand experiences. In a noisy ad world, they cut through with taste, visuals, and authentic human connection. 🇨🇦 Why it matters for Canadian marketers: • 91% of consumers say immersive experiences boost purchase intent (vs. 39% for static ads). • Interactive campaigns drive up to 70% higher engagement than static OOH. • North America leads the $4.3B global food truck market—and Canadian cities like Toronto, Vancouver, Calgary & Montreal are prime hot spots. 🎯 From festivals to frosty winter markets, branded food trucks deliver impact, flexibility, and social buzz that static media can’t match. 👉 Ready to roll your brand into Canada’s streets? https://lnkd.in/gKqDwiA6

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Our Chief Revenue Officer, John Beresford, joined CanadianSME Business Magazine to share insights on scaling revenue, leadership alignment, and building sustainable growth strategies. 🎤 In this episode, you’ll learn: 1. Why most businesses hit a plateau and how to break through 2. What truly drives long-term revenue growth 3. How leaders can prepare for the future of sales Watch the full conversation here: https://lnkd.in/efm7DpTJ 💵 What’s been your biggest challenge in scaling revenue? Drop it in the comments.

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Some current thoughts on: 🔂 Workflow 🤖 How to approach AI 🚀 Speeding up marketing and your business (hint: Publish first, then ask questions) 🙌 How to win before you start ✨ For agencies: THE best way to present a new logo 🧲 Your product IS marketing 👬👫👭🧑‍🤝‍🧑 Doing it together, community & American Marketing Association (AMA), Toronto Thank you for the excellent interview Kripa, Fouzia, and CanadianSME Small Business Magazine

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It's not another fad. Live stream selling continues to disrupt the retail landscape in 2025, driven by rapid adoption of AI-powered personalization, new social commerce features, and interactive content across major platforms like TikTok Shop, Instagram, and YouTube. Brands and influencers are leading shoppable broadcasts and on-demand video campaigns as live commerce grows at a 36% annual rate, capturing a much larger share of total online sales. The latest coverage underscores the importance of engagement, real-time analytics, and authenticity, with platforms racing to add embedded shopping tools and meet younger consumers' demand for social-first ecommerce experiences. #livestreamselling https://lnkd.in/gJ5wHJdR https://lnkd.in/gUY6uNX9

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"Money's not in the CRM, It's in the DMS!” Arthur Dessein nailed it with sharp, insightful and accessible operational assessments regarding Automotive AI, the state of dealerships, and the practical, down-to-earth opportunities to drive real transformational efficiency/productivity and results.

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“AI is shifting engagement from orchestrating campaigns to orchestrating decisions. The advantage will come from unifying data, applying automation responsibly, and knowing where human judgment matters most.” — Vish Ramkissoon, Chief Technology & Data Officer This is the shift happening in CRM right now. It’s also why we’re excited to sponsor #GrowWithBraze Toronto on March 3 and join the conversation around the future of customer engagement. Darya Fustukian, Vice President, CRM Strategy at Hawkeye, will be moderating "The Future of Customer Engagement: Personalization, AI, and Beyond", exploring how smarter decision-making turns personalization into measurable impact. Will you be there? Let’s connect. Register here: http://bit.ly/4rxwlid #IntelligentOrchestration #CRM #CustomerEngagement #MarTech

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