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Articles by Sam
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I responded to an interview request for the position of the Aflac Duck...and the rest is history.
I responded to an interview request for the position of the Aflac Duck...and the rest is history.
Sigh..
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5K followers
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Sam Zivot shared thisEveryone is building Claude agents for work. I just realized they can completely change home life too. And once I saw that, I couldn’t unsee it. I’ve been testing my Claude Shoe Tying Optimizer at home, and it’s honestly one of those “how is everyone not doing this yet?” moments. Before -Average shoe tie time: 41 seconds -Reties per week: 11 -Morning friction: unacceptable -Operational confidence: low After -Average shoe tie time: 9.4 seconds -Reties per week: 1.2 -Tie consistency: 98% -Door-to-exit readiness: 10/10 And the best part is that Claude doesn’t just tie the shoe, it orchestrates the whole system. Claude Lace Path Agent maps the optimal sequence. Claude Tension Controller keeps everything perfectly calibrated. Claude Loop Builder handles structure. Claude Knot Auditor checks for failure before it happens. Claude Slip Prevention Agent protects against downstream issues. Claude Final Verifier closes the loop. This is the kind of thing people will call “obvious” in 12 months. Right now, most people are still manually tying shoes. The question is: why would they, when you can automate it with Claude in just a few hours? Comment “Tie The Knot” and I'll send you my complete system so you can build groundbreaking agents at home just like this one.
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Sam Zivot posted thisI just got off the phone with America's fastest-rising professional bowler. At just 19 years of age, he has 23 PBA tournament wins and 44 top-three finishes — in just 51 all-time event appearances. In just 2 short years on tour, he went from a complete beginner to a #1 national ranking, amassing a 279 average and a strike rate of 91.6%. In the history of the sport, no one under the age of 25 has come remotely close to those numbers. Not Earl Anthony, not Jason Belmonte, and not even Walter Ray Williams Jr. No one. Ever. How did he do it, I asked? Hard work? Superior conditioning? Intensive video study? "No," he said. "I created an AI system." "A system that increased my learning and executional velocity far beyond anyone else on tour." Intrigued, I pressed for more. He did not care to hold his secrets close. He did not care to gatekeep. In fact, he was keen to share with me and others exactly how he did it, step by step. 1. First, he used Perplexity to ingest data on every PBA tour shot bowled on tour since 1992, examining ball velocity, spin rates, delivery angles, and dozens of other shot characteristics. Then, he built a model that perfectly pinpoints the anatomy of a strike and the 137 most common spare variations. 137 variations! 2. Next, he used Gumloop to interpret the model and act as real-time agentic shot advisor, outputting 323 delivery cues per second, enabling maximization of point production in all 1,024 possible pin combinations. 3. From there, he used Cursor to build a codeless API that passes Gumloop's real-time shot advisor data into a ROS 2 instance (Robot Operating System). ROS 2 then delivers the instructions to a humanoid UR10e robot control arm at 1,000 loops per second, enabling real-time micro-correction and shot consistency rates up to 49 times greater than a comparable human professional bowler. 4. Finally, he used NVIDIA Isaac to power a Dynamis surgical robot to attach the appendage to his exoskeleton, and Phantom Neuro to integrate the robot arm with his human nervous system, creating a seamless Human-Robot Interaction (HRI). The best part? He exposed a loophole in the PBA rulebook, making this a 100% legal way to play (and win) on tour. Want to know the other best part? All of this was done using the simple AI tools we all have access to. Every single one of us. With just a few simple prompts and a big idea, the power to unlock superhuman opportunity resides in us all. This is one example. But I have 99 others just like it ready to share with you. Stories where AI tools, curiosity, and the simple desire to be better have unlocked unfathomable achievement. And ready for the good news? For the next 72 hours only, I'm giving these stories away completely free. I don't have to do this, but why keep it to myself? The AI revolution is here, and you are all part of its future. Simply comment "BOWLING" in the comments below, and I'll DM you my “99 AI story swipe file” right now.
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Sam Zivot shared thisBreaking: The Gambino Family has gone legit...Sam Zivot shared thisThe Gambino Family Goes Legit… We’re thrilled to launch our new campaign showcasing how StickerYou’s suite of custom products can help any business (and we mean ANY business) can look legitimate. With our innovative easy-to-use platform, everything from notebooks, pens, laptops, travel mugs, and even baseball bats can look professional 💼🔥 The campaign features a Gambino family “affixer” - the person responsible for applying StickerYou’s premium image transfers, stickers, and labels to company items, instantly transforming them into polished corporate merch. If StickerYou can make the Gambinos look legit, imagine what we can do for your business… Thanks to Angry Butterfly for the great collaboration making this!
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Sam Zivot shared thisI am humbled and honored to present this wholesome workplace interaction. I could not have accomplished this without the unwavering support of my team. #slack #memes #teamwork #collaboration #synergy #1plus1equals3
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Sam Zivot shared thisAwesome work from the StickerYou team! Our innovative new Image Transfer product is our most successful product launch to date. Our Image Transfer gives you the power to seamlessly brand any solid object and give it a breakthrough 3-D finish in seconds. Have you got yours yet?
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Sam Zivot shared thisCan we band together to decrease the algorithmic importance of the LinkedIn poll? It’s the most mundane form of content on the platform, and is clearly used to manipulate reach and not offer genuine value.Sam Zivot shared thisI just read a 123-slide deck about the LinkedIn algorithm, so you don't have to. Here are all the nuggets, to make your posts pop: 📱💻 OVERALL Mobile vs Desktop - 65% vs 35% 3-4 weekly posts are optimal The first 60 minutes set the tone for first 6 hours The first 6 hours' average hourly engagement sets the tone of the next 18 hours ⏳ The best-performing content in order: 📊 POLLS 1.99x the reach of the median post 1 week is the optimal voting length Include "Other" for a 25% visibility increase 🔄 CAROUSELS 1.6x the reach of Text+image posts Ideal number of slides is 12.4 25-50 words per slide 📝 Vertical layout are 20-35% more effective 📏 ✍️🌅 TEXT + IMAGE Most effective text length ranges between 900 to 1,200 characters Posts with short <12 word sentences perform 20% better 📈 A single image boosts visibility by 15-20%, a relevant selfie by 30% 📸 Each additional image boosts by 5% up to the 5th image 💫 📖 TEXT ONLY Optimal length of 1,800 - 2,100 characters A strong opening hook has a 30% boost 🔍 Ending your post with a question gives you a 20-40% boost ❓ 🎥 VIDEOS Optimal length is between 1-2 minutes Pair it with text no longer than 500 characters Vertical video performs +15% better All credit to Richard van der Blom 🙏 Full slides here: https://lnkd.in/gJGk28t2 For my weekly productivity tips subscribe here: puddlepod.substack.com What else did you always want to know about the LinkedIn algorithm?
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Sam Zivot posted thisInnovation in action. As featured in Adweek, StickerYou is blowing up the sticker world with the most significant advancement in Sticker tech in 90 years: The Image Transfer. Like a permanent tattoo for your gear, it unlocks the ability to magically (and professionally) brand nearly any object. Get the story here - > https://lnkd.in/gYE3UjmQ
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Sam Zivot liked thisEveryone is building Claude agents for work. I just realized they can completely change home life too. And once I saw that, I couldn’t unsee it. I’ve been testing my Claude Shoe Tying Optimizer at home, and it’s honestly one of those “how is everyone not doing this yet?” moments. Before -Average shoe tie time: 41 seconds -Reties per week: 11 -Morning friction: unacceptable -Operational confidence: low After -Average shoe tie time: 9.4 seconds -Reties per week: 1.2 -Tie consistency: 98% -Door-to-exit readiness: 10/10 And the best part is that Claude doesn’t just tie the shoe, it orchestrates the whole system. Claude Lace Path Agent maps the optimal sequence. Claude Tension Controller keeps everything perfectly calibrated. Claude Loop Builder handles structure. Claude Knot Auditor checks for failure before it happens. Claude Slip Prevention Agent protects against downstream issues. Claude Final Verifier closes the loop. This is the kind of thing people will call “obvious” in 12 months. Right now, most people are still manually tying shoes. The question is: why would they, when you can automate it with Claude in just a few hours? Comment “Tie The Knot” and I'll send you my complete system so you can build groundbreaking agents at home just like this one.
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Sam Zivot liked thisSam Zivot liked thisI’m so excited to share that I’ve joined Showcase - Home of the Hottest Trends as their official Social Media Content Creator! I’ve loved their stores and products for years, so getting to be part of the brand now is a true full-circle moment. Thinking back to when I started acting at 12, I never imagined it would shape my path in the professional world, but every bit of on-camera experience really does play a role in marketing. I had such an amazing year at StickerYou, and I can’t wait to step into this next chapter! 🎥
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Sam Zivot liked thisSam Zivot liked thisI replaced my entire 7 person family with Claude Cowork. Hours per week of inefficient, unnecessary work is now fully automated: - My wife used to talk to me, which was cumbersome and time consuming. Now, Claude just tells me what’s required and then does it, without skipping a beat - I used to spend time every week texting my parents, but no more. I built an agent that scrapes my previous conversations and handles parental communication without me ever having to do anything - I used to receive photos and videos of my niece (she’s adorable). Now, I have an agent autonomously generate images and videos of girls that look identical, and it does it at the perfect time, so I don’t get one of those messages in the wrong moment anymore What’s even more insane than all of this? I’m giving away the ENTIRE automation framework for free. Comment “Family Automation” below and I’ll send you the PDF.
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Sam Zivot liked thisSam Zivot liked thisThis morning I dropped my son and his friend off at a Bar Mitzvah. There were police in the parking lot and security at the doors. For years that has simply been part of the landscape. I’ve always noticed it, but it never made me afraid - it made me feel grateful. In my role as President of the Calgary Jewish Federation, I’ve worked closely with our police and RCMP. I know how seriously they take protecting our community and how much work goes into ensuring Jewish events, schools, and institutions can operate safely. I’ve always felt fortunate that we live in a place where those relationships are strong and where law enforcement shows up for us. But this morning something about it felt different. Maybe it was this week - realizing that what once felt temporary has become our new normal. It caught up to me. For years I’ve encouraged people not to let fear define us. I believe deeply in being openly and proudly Jewish and refusing to let hate push us into the shadows. Friends have worried about their children, and I’ve often been the one reassuring them that we were safe, that Calgary is fortunate to have supportive leadership and authorities many other cities do not. But today it doesn’t feel like enough. Community members often ask "what can we do?" For a long time I felt like I had answers. Right now, I’m struggling with that question more than I ever have before. But one thing is clear: antisemitism needs to stop being filtered through a political lens. It needs to stop being excusable. When synagogues are regularly shot at and Jewish daycares become targets of car-ramming attacks, this is not politics. These are not ideological debates or policy disagreements. This is simply hate directed at Jewish people. Even conversations about protecting Jewish communities are politicized. The fact that Edmonton's police chief faces criticism for traveling to Israel for security training meant to better protect the people he serves says something troubling about where we are right now. He didn't go to join the IDF. He went to learn and bring back security expertise to protect not just Jews, but Edmonton residents. Not surprising is the silence. People are loud towards Edmonton's police chief but silent about the increasing hate occurring towards Jews. And I know many people will not say anything publicly about what has happened because they worry speaking out will be interpreted as taking a political position. The fact that condemning attacks on Jewish communities requires that calculation should concern all of us. To be clear, I am not someone who panics easily. Friends have sometimes been frustrated with me for remaining confident that we were safe here. And I still believe we are. For now. But when my son gets home later today, I will breathe a quiet sigh of relief. Because behind every headline and debate are Jewish parents who simply want their children to grow up safely and proudly as who they are. And that should never be political.
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Sam Zivot liked thisSam Zivot liked thisYou're using Claude wrong. Here's my (exact) setup before I even prompt: Step 1. Download Claude and open Cowork → Go to Claude. com/ download. → Install the desktop app. → Click the Cowork tab at the top. → You need a Pro plan ($20/mo). Worth it. → Full guide here: https://lnkd.in/dVDent-3 --- Step 2. Select the right model (don't skip this) → Click the model dropdown. → Select "Opus 4.6." → Turn on "Extended Thinking." → Never change these. Wrong model = bad output. --- Step 3. Build your folder → Create one master folder on your computer. → Inside it, create 4 subfolders: ✦ ABOUT ME - who you are + how you write ✦ PROJECTS - one subfolder per live project ✦ TEMPLATES - your best work as structures ✦ OUTPUTS - where Claude saves finished files → Upload this folder. That's how it reads you. --- Step 4. Create 3 context files inside ABOUT ME → These replace prompting. This is the setup. → Create them as .md files. Plain text, saved as .md ✦ about-me.md - what you do day-to-day. ✦ my-voice.md - tone, phrases you hate, 3 example ✦ my-rules.md - ask first, show a plan, get approval OR Simply download my .md files here: how-to-ai.guide Subscribe for free. Open my welcome email. Hit the automatic reply button inside. --- Step 5. Set Global Instructions (once, forever) Go to Settings → Cowork → Edit Global Instructions. → Paste: "I'm [Name], [Role]. Read my files before every task. Ask clarifying questions before executing. Show a plan before acting. Never delete without my approval." → You set this once. It runs every session. → Your prompts can now be 10 words long. --- Before your next Cowork session, check these: 1. Am I in Cowork (not Chat)? 2. Is Opus 4.6 + Extended Thinking on? 3. Did I point it to my folder with context files? Set these first. Then prompt. Top 1% of Claude users do this. Now you can too. If you enjoy this kind of setup, reshare it ♻️ to your network to help them set up Claude better, too.
Experience & Education
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JAM+
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Publications
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Delivering the digital experience at Lorna Jane
CMO.COM
How cloud-based technology tools have helped Lorna Jane to become one of Australia's most socially active brands and the most followed fashion brand on Facebook.
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Ten ways mobile changes everything
Business Review Weekly
Smartphones are creating unparalleled opportunities for customer engagement, marketing and sales. Here’s how to make sure you’re part of this mobile revolution.
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Instagram policy changes provide business opportunity
Business Review Weekly
Photo-sharing site Instagram is facing a backlash from users for updating its terms and conditions, but businesses using the service for social media marketing may benefit from the changes.
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The six key trends every retailer needs to know
Business Review Weekly
But all is not lost for big retail names. Living in the digital revolution means businesses can move rapidly to regain lost ground – so long as they get on top of the following six trends.
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Click go the market shares, click, click, click
Business Review Weekly
Lorna Jane’s new “command centre”, designed to facilitate the next phase in the active wear company’s global digital strategy, sounds like something straight out of HBO’s TV series The Wire.
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5 Things that Lorna Jane is doing to rock Social Media
Salad Social
During my conversation with Sam, there were 5 key stand-out things that they are doing to keep ahead in Social Media.
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Competition: it’s not in the bag
Business Review Weekly
Location-based mobile marketing tools have the capacity to shine some light in the dark for bricks-and-mortar retailers. But the rise of smartphone and tablet use can also be a disrupter for stores.
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Why Lorna Jane is best at using social media
Business Review Weekly
Winners are grinners ... As retailer Lorna Jane demonstrates, a good social media strategy should be measured on more than just friends and followers.
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Lorna Jane tightens up social media apps
Sydney Morning Herald
Women's leisurewear company Lorna Jane has tightened the reins on its Facebook presence with the rollout last week of new software designed to give companies centralised control over their often fragmented social media activities.
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Lorna Jane launches SocialEyes technology In stores
Australia Business Review
Australia's clothing brand Lorna Jane is the first retailer to use a SocialEyes mirror to connect in-store shoppers with the Facebook community
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Projects
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BRAVE NEW ACTIVE WORLD / YOU LOOK FIT FACEBOOK AP
The Facebook application, You Look Fit, simultaneously raised brand awareness and promoted consumer interaction. The application gave users the ability to tag their friends’ photos with up to three glowing compliments per picture. The app, You Look Fit, offers users the chance to win $2,500 in cash and a Lorna Jane wardrobe worth $2,000. Photos tagged will then be considered for repurposing on a moving billboard, which will be roaming Australia’s major cities next month. Together, the app and…
The Facebook application, You Look Fit, simultaneously raised brand awareness and promoted consumer interaction. The application gave users the ability to tag their friends’ photos with up to three glowing compliments per picture. The app, You Look Fit, offers users the chance to win $2,500 in cash and a Lorna Jane wardrobe worth $2,000. Photos tagged will then be considered for repurposing on a moving billboard, which will be roaming Australia’s major cities next month. Together, the app and the billboard form Lorna Jane’s March/April ‘Brave New Active World’ campaign.
View the promotional videos here:
http://youtu.be/ORlIFZ20n6M
http://youtu.be/Dlsxqmd6Qrk
https://www.youtube.com/watch?v=lVVPwNoWHHUOther creators -
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Modern Muse // Lorna Jane
Lorna Jane's search for the MODERN MUSE allowing consumers to connect with the brand. Entrants were required to submit a video application explaining why they should be Lorna Jane’s modern muse. The top 5 candidates were then selected by a Lorna Jane panel and will consist of the girls who best embody the Lorna Jane brand i.e. lives an active and healthy lifestyle, has a positive outlook, great style and the ability to work her Lorna Jane wardrobe for any occasion.
The competition saw…Lorna Jane's search for the MODERN MUSE allowing consumers to connect with the brand. Entrants were required to submit a video application explaining why they should be Lorna Jane’s modern muse. The top 5 candidates were then selected by a Lorna Jane panel and will consist of the girls who best embody the Lorna Jane brand i.e. lives an active and healthy lifestyle, has a positive outlook, great style and the ability to work her Lorna Jane wardrobe for any occasion.
The competition saw over 100 video entries & gained over 1 million impressions on youtube.Other creators -
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Active Nation Day | Lorna Jane
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In a Roy Morgan health survey, Australian's said they wanted to live a healthier, more active life. But their actions were not living up to their words. The same people who said they wanted to be healthier and more active, were eating more fast food, and exercising less than ever before. Active Nation day sought to bring about a fitting change in the nation by inspiring the nation to take action, culminating on Active Nation Day, a day to remind Australians the importance of living an active…
In a Roy Morgan health survey, Australian's said they wanted to live a healthier, more active life. But their actions were not living up to their words. The same people who said they wanted to be healthier and more active, were eating more fast food, and exercising less than ever before. Active Nation day sought to bring about a fitting change in the nation by inspiring the nation to take action, culminating on Active Nation Day, a day to remind Australians the importance of living an active life. A mobile app was created to encourage the nation to track their movements, with the nation's total movements being tracked on www.nowmoveit.com. To date, over 1,000,000 KMs have been logged, with the application achieving a number 4 rank in the Australian appstore with hundreds of thousands of Australian's taking action by downloading the app and moving for the movement. Click the project name above to see the video and get the full story.
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Languages
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English
Native or bilingual proficiency
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French
Limited working proficiency
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Spanish
Elementary proficiency
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Phil De Paulis
Phil De Paulis
Drawing from more than two decades of experience in management, development, and design, I have had the privilege of working with various companies, where I have been responsible for delivering and evaluating a wide range of digital activities. These include website design and development, digital advertising, online marketing, social media, e-commerce, email marketing, and video production.<br><br>My success in driving results for companies stems from my ability to develop and implement strategic marketing initiatives and communication tactics that resonate with target audiences and move them to action. By building strong partnerships with colleagues, stakeholders, and clients, I ensure that everyone is aligned toward a shared vision and focused on achieving desired outcomes.<br><br>With a focus on delivering results that are on time and within budget, I have developed a reputation as a trusted and effective leader. I am committed to continuing to deliver exceptional results that make a positive impact on the companies I work with.<br><br>Specialties: Account Management / Client Services, Business Development, Project Management, Online, Traditional, and Integrated Marketing Communications, Vendor and Partner Relations, Creative & Technical Direction, Team Building & Management, Amazing Sense of Humour
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