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Articles by Michael
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Michael Kasprow shared this25 years ago. 25 years ago I woke up in a hotel Gramercy, NYC. My window was open a bit, it was a beautiful cool, clear September morning. I was in NY to meet with our partner team from the AFI Interactive Television program Louis Alvarez and the Center For New American Media who had screened their amazing documentary “People Like Us” at Florence Gould Theatre. I was there with Elliott Smith who was in another room at the same hotel. I have a distinct memory of Press your Luck being on the TV and I remember the sound of a jet engine overhead which, even at the time, I thought odd because I’d never heard anything break through the general din of Manhattan. Sadly, No whammies, will ever be as salient as it was that morning. The TV cut out and then it was news, news news news. Something strange, confusing and tragic at first quickly became…well, the world changed. Elliott and I spent days walking around locked down New York, consoling one another and people all the while in a general state of terror and panic. Two of the scariest moments for us (and who really cares about what we had to deal with honestly) was waiting to catch a train at Penn station to get to Buffalo where we had parked the car. Wide eyed youngsters with automatic weapons, tingling with anxiety positioned throughout the concourse. And driving across the bridge to Canada where troops and a carrier were stationed flashing a spot light in at us and waving us on. No passport control and our first relaxed breaths at the sight of a Tim Hortons. I would often tell people I felt connection to New York because I grew up watching Sesame Street. It had always felt familiar. My connection to the city now, and forever more, will be from those events…the faces and resilience of the people who lived their. The tragedies they suffered, the strength to rebuild. I don’t feel a need to embellish or make anything up. It disgusts me that some do. Business has often been a journey marked by experience, moments of triumph and defeat. This was entirely different and something that changed me as much as it changed the world.
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Michael Kasprow shared thisWhen you know, you know. A beautiful talent posting about a beautiful talent. The end.Michael Kasprow shared thisI'm a huge Michael Palmisano fan. First, for his enthusiastic analysis and openness to all kinds of music. He really digs into the heart of what makes various artists unique. I'm also a huge fan based on his humility. From this podcast, it makes sense how his approach to his career has been a huge boost for his success. He is thoughtful, pays attention to details, and really listens to both music AND people. I find this insightful and inspirational.Michael Palmisano: Building a Life Around What You LoveMichael Palmisano: Building a Life Around What You Love
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Michael Kasprow shared thisA good good man!Michael Kasprow shared thisHave you been seeing mysterious birds in the city? I might have something to do with it. Pleased to share that I had the opportunity to plan Energy Bird’s first ever OOH campaign - we worked with Dagi Back at Grassroots Advertising Inc. to bring the birds to life! With a 93 feet mural domination in Ossington, hundreds of Wildpostings, Stencils & Decals spread across the city, we made a bold entry to the streets of Toronto. Want to find out what the bird is about? Scan the QR code! A huge shoutout to Michael Kasprow Avery B. Mariia Khodchenko and many more talented partners for helping make this happen.
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Michael Kasprow shared thisAll these years later no one has understood the simple power of a product detail page to deliver entertainment, brand, and desire more than Palace Skateboards...every season, for how many years now? I look forward to putting aside time to read, just read. Finding valuable new story platforms...Atlanta the TV show did it with episode synopses...so simple, yet it feels so innovative.
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Michael Kasprow shared thisIt’s striking that Bill Gates’ announcement this week—his plan to give away virtually all of his wealth to confront some of the planet’s most urgent challenges—hasn’t dominated every news feed. In a world fixated on outrage and excess, this kind of quiet, systemic generosity should stop us in our tracks. No one expects the ultra-wealthy to be perfect (Elon fanboys aside), but recognizing the value of people and the purpose of legacy is something we should still know how to celebrate. Whether it’s Melinda, Lauren, MacKenzie, Warren, or Bill, there are still individuals who understand that their wealth is not the legacy—the impact is. I first met Bill through my friend Curtis Wong at the inaugural All Things D conference years ago, and I remember being struck not by his status, but by his warmth, openness, and decency. This act of philanthropy is unmatched. It will reverberate for decades—not just in dollars spent, but in problems solved and lives improved. Not only do I applaud it, I’m genuinely moved by it. And that’s something I haven’t felt in a very long time. PS: yes, when my back was turned I’m told he embedded a chip in my neck 😳
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Michael Kasprow posted thisIt’s striking that Bill Gates announcement this week—his plan to give away virtually all of his wealth to confront some of the planet’s most urgent challenges—hasn’t dominated every news feed. In a world fixated on outrage and excess, this kind of quiet, systemic generosity should stop us in our tracks. No one expects the ultra-wealthy to be perfect (Elon fanboys aside), but recognizing the value of people and the purpose of legacy is something we should still know how to celebrate. Whether it’s Melinda, Lauren, MacKenzie, Warren, or Bill, there are still individuals who understand that their wealth is not the legacy—the impact is. I first met Bill through my friend Curtis G Wong at the inaugural All Things D conference years ago, and I remember being struck not by his status, but by his warmth, openness, and decency…and maybe his status a little. This act of philanthropy is unmatched. It will reverberate for decades—not just in dollars spent, but in problems solved and lives improved. Not only do I applaud it, I’m genuinely moved by it. And that’s something I haven’t felt in a very long time. PS: yes, when my back was turned I’m told he embedded a chip in my neck 😳
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Michael Kasprow shared thisTestifyMichael Kasprow shared thisAre we just planning and buying empty boxes? I got into this with Pranav Piyush on The Marketing Scientists Podcast—the idea that creative is at least 50% of effectiveness, yet we treat it like an afterthought in media planning. Think about it: we’re planning and optimizing campaigns… for ads we’ve barely even seen. Is it any wonder some media dollars don’t deliver? Now, there are some brilliant people in this business, I’m lucky enough to work with a few. But the exception can’t be the rule. We’ve siloed media and creative for so long that we’ve forgotten how powerful they are together. At Zenith, we’ve flipped the script. I recently hired Michael Kasprow a Creative Director as our Head of Strategy in part, to help to force that connection. No more handoffs; just seamless, integrated thinking from start to finish. And for anyone thinking AI is just about cutting costs, you’re missing the plot. It’s not just about productivity gains. It’s about unlocking the 80% of strategic work we never have time for. The real opportunity is in doing more, not just doing it cheaper. What do you think? Are we finally going to fix this, or are we just going to keep buying empty boxes? Link to podcast in comments… #MediaPlanning #CreativeEffectiveness #MarketingScience #AI #Publicis #Zenith #SmartPlanning #BuildImpact
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Michael Kasprow reacted on thisMichael Kasprow reacted on thisAfter three incredible years, it’s time for me to say goodbye to Zenith and Publicis Groupe Canada — the place where my career in media began. 💙 I joined Zenith in 2023 as a fresh graduate, stepping into the Haleon account as an Assistant Media Planner with a lot to learn. Three years later, I leave as a Senior Media Planner, incredibly grateful for just how much that first opportunity shaped me — both professionally and personally! From learning the fundamentals of media planning to taking greater ownership of brands, campaigns and client relationships, every year brought a new challenge and a new opportunity to grow. I’ve had the chance to work across some incredible brands, navigate an ever-changing media landscape, and learn what it really means to turn strategy into work that delivers. But what I’ll remember most are THE PEOPLE! To my Zenith and Publicis Media teammates — thank you for the mentorship, trust, collaboration, laughs, and for giving me the space to learn, make mistakes, ask questions (tons of them!!!) and grow. And to my Haleon clients — thank you for trusting me as a partner and for challenging me to think bigger and do better. It has been a privilege working alongside such a thoughtful and collaborative team! It’s a little surreal closing the chapter on the company where I went from a new graduate finding my footing to the media professional I am today. I’m leaving with countless lessons, great memories, and relationships I hope will continue well beyond my time here. Now, I’m excited to step outside of what’s familiar, take on a new challenge, and see what the next chapter has in store! Onwards. ✨
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Michael Kasprow liked thisMichael Kasprow liked thisAPPLE DUO I’m getting a serious negative vibe after its introduction. Is the Apple Duo this year’s Ford Motor Company Edsel? Seriously. #CABNation #Tech #iPhone #Branding ps. Sorry kids you’ll need to Google the 1958 Ford Edsel
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Michael Kasprow reacted on thisMichael Kasprow reacted on thisHello everyone. After a big storm passed, I’m finally ready to share this. In June 2022, my husband Pavel was diagnosed ‘out of the blue’ with terminal brain cancer — a glioblastoma. The word I despise the most. He was healthy, passionate, disciplined, and full of life. Yet he was given 12–18 months to live, because this disease still has no cure. He refused to accept it. With his strong, samurai‑like mindset, he told his oncologist, “One day you’ll put me on stage at one of your conferences and point to me as proof that there is hope.” His positivity carried him through two brain surgeries and allowed him to keep working, supported by incredible colleague at Advantage Solutions. Pavel passed in January 2025 — thirty months after his diagnosis. I like to say Pavel didn’t fight brain cancer; brain cancer had to fight Pavel. That Fall, our son Nicolai quit hockey after ten years. What once brought joy became a painful reminder of the empty seat in the stands. His team, the Streetsville Tigers, showed up for him like true family. Around the same time, I made the difficult decision to leave my beloved job at Lactalis, who supported me through every step of this journey. I needed time to care for my kids and rebuild our lives. And then, something magical happened. In February, a dad from my children’s school — Paul Lonergan, a cancer survivor and hockey lover — heard about our story. He felt grateful for his remission and wanted to pay it forward. Together, we created Pucks To Beat Cancer, a nonprofit foundation honouring Pavel and supporting families facing terminal disease. What we do: We organize hockey tournaments, community events, and off‑ice initiatives that raise funds for cutting‑edge research into terminal diseases like brain cancer. Why we do it: Because cancer keeps taking the people we love far too soon — and we refuse to accept that as the future. We believe in a world where terminal diseases no longer steal parents, partners, teammates, and friends. Our first tournament is on September 27th at George Bell Arena — four teams including a few ex‑NHL players, and Nicolai will be lacing up his skates again - in honour of his dad - to play. The majority of the funds from our first event will go to Brain Cancer Canada Thank you to our generous sponsors: Lactalis (Bfit, Cheestrings, IÖGO), TD, Remington Group, and Toro Aluminium. Thank you for believing in our mission. If you’d like to support Pavel’s dream of finding a cure for this disease, you can visit https://lnkd.in/gqeb-VNH and click Make a donation. I am sure Pavel would thank you deeply for helping to continue his mission to bring hope in hopeless situations. Follow us on Instagram #Puckstobeatcancer to keep up with our events and fundraising progress. Thank you.
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Michael Kasprow reacted on thisMichael Kasprow reacted on thisMark Carney’s government just launched Digital Transformation Canada, bringing together digital capabilities from across the federal government into a new organization focused on transforming how the Government of Canada develops, buys, and uses technology. The mission: to use digital solutions to make it easier for Canadians to access the support and services they need from the government. The goal is to make Canada more productive, competitive, and resilient through services that are faster, more secure, and reliable. Notably, Patrick Pichette, former CFO of Google, has been appointed to lead the new organization, bringing private-sector experience to the initiative. The announcement also sends a clear signal to Canada’s private sector: Digital transformation is no longer about replacing old technology. It’s about improving outcomes for people. Specifically, it’s about redesigning how organizations operate and how people experience their services. It’s about understanding unmet customer needs, and connecting technology, data, operations, and the organization around those needs. The mandate reflects many of the same transformation priorities facing large enterprises today: productivity, better experiences, AI adoption, shared infrastructure, faster delivery, and greater organizational capability. From a commercial perspective, we see four important takeaways. Modernization is no longer an IT project. Transformation increasingly requires organizations to connect customer experience, employee experience, technology, data, and operations rather than modernizing each independently. AI must move from experimentation into infrastructure. Organizations need to move beyond pilots and prototypes to make AI part of how services are designed, teams collaborate, decisions are made, and experiences are continuously improved. Shared platforms matter. Common design systems, content infrastructure, data capabilities, and AI services can reduce duplication, create consistency, and accelerate delivery across the organization. Better experiences are the outcome. Technology modernization isn’t the objective. Better services are. Success means making it easier for customers to accomplish their goals, equipping employees to serve them, and creating the capability to continuously learn and improve. Digital Transformation Canada reflects a larger shift in how we should think about transformation. For private-sector leaders, the question is no longer simply, “What technology do we need to modernize?” It’s “What experience are we trying to create, and what needs to change across our organization to deliver it?” Read the full announcement here: http://eng.in/govcandtc #DigitalTransformation #ExperienceDesign #ServiceDesign #DigitalGovernment #GovernmentOfCanada Photo: Renan Kamikoga on Unsplash
Experience & Education
Patents
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Systems and methods for searching for entertainment tickets via internet
Issued US US20070088616
Test Scores
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Apgar
Score: 8
i did alright
Languages
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English
Full professional proficiency
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English, Old (ca.450-1100)
Elementary proficiency
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English, Middle (1100-1500)
Limited working proficiency
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Creoles and pidgins, English-based
Elementary proficiency
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19 people have recommended Michael
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