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Krista Cunningham reposted thisA great role available on my team! Please reach out! https://lnkd.in/ggX7YnPa
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Krista Cunningham shared thisAn exceptional opportunity to make a significant impact in the Revlon Canada business. We are looking for an experienced, creative & highly agile individual to come in and take the beauty world by storm. If you or someone you know fits the bill, please reach out! Let's make some magic! 💄 💫
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Krista Cunningham shared thisI'm excited and honoured to be joining Monday Girl as a mentor this summer. I look forward to exciting and thought provoking discussions with the next generation of female leaders. 💄 💫Krista Cunningham shared thisMeet your Summer Mentor Roster ☀️ We're excited to introduce our full lineup of Summer Mentors, incredible women leading and building at companies like Sephora, Google, Amazon, and more. All ready to share their experience and help you navigate your next career move. Office Hours are officially open and bookable. Members: log into your dashboard to book your session. 📌 Not a member yet? Comment 'APPLY' below and we'll send you the membership application.
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Krista Cunningham shared thisWe have an exceptional opportunity for a proven operator to drive real impact as part of our sales team. Come join us! 💄 💫
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Krista Cunningham shared thisWhen one chapter ends, another begins. I am beyond grateful to Stacey Whyte, who took a leap of faith in joining me back in her home and native land of Canada as she wrapped up an incredible 30+ year career with Revlon. Stacey has officially announced that she is entering her next exciting phase of life, and will be retiring in June. To that end, we are looking for a new VP of Sales to lead our #oneteam Sales Organization. This revised role brings together both sides of our house - Mass & Prestige - into one 🔥 role. The ideal candidate has deep experience & relationships with the Canadian trade, the ability to both think strategically and roll up the sleeves to work hand-in-glove with the team in the nitty-gritty detail, is an agent of transformational change, and prides themselves on being a collaborative team member and talent enabler. If this sounds like you, please reach out! 💄 💼 💫
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Krista Cunningham shared thisGuys! This is BIG news! A really exciting day for #TeamRevlon! #BeUnforgettable 💄 💫Krista Cunningham shared thisThere are so many things that make Teyana Taylor truly unforgettable - I mean, where to start??, but my new favorite is that she's joining #TeamRevlon and our Be Unforgettable platform 💄. Be Unforgettable has a deep legacy at Revlon, and it’s been a joy to watch the team evolve it for today – honoring where we’ve been while feeling so relevant, modern, and culturally connected. Teyana brings boldness, artistry, intelligence, hard work and authenticity to our next chapter, and I love how she expands what this iconic platform represents. This is what it looks like when heritage meets now – and we’re just getting started. ✨ Congratulaions & 🙏 Dana D. Medema Erika Woods Kedem Hayley Prendergast kelly solomon! 🩷 #BeUnforgettable #TeamRevlon
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Krista Cunningham shared thisWe are looking for a strong, commercially-minded, creative and collaborative finance leader to join my leadership team. This individual will work in lock-step with me as we unlock growth in the Canadian market. If you know of someone who fits the bill, please reach out!
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Krista Cunningham shared thisProud to be joining Ad Standards and supporting self regulation and ethics in Canadian advertising. Consumer trust is central to our brands, and we believe deeply in Ad Standards mission of ensuring Canadian advertising is truthful, fair and accurate.Krista Cunningham shared this𝐖𝐞’𝐫𝐞 𝐞𝐱𝐜𝐢𝐭𝐞𝐝 𝐭𝐨 𝐰𝐞𝐥𝐜𝐨𝐦𝐞 Revlon 𝐂𝐚𝐧𝐚𝐝𝐚 𝐚𝐬 𝐚 𝐧𝐞𝐰 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐀𝐝 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬! Revlon includes a portfolio of iconic beauty and personal care brands, all with a common goal of transforming the lives of women and men around the world. The team is comprised of strategic brand builders with deep beauty expertise, know-how and an entrepreneurial spirit. As a leading global beauty company, Revlon Canada’s membership demonstrates a commitment to responsible advertising and to upholding the principles of the 𝘊𝘢𝘯𝘢𝘥𝘪𝘢𝘯 𝘊𝘰𝘥𝘦 𝘰𝘧 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘚𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘴—going beyond regulatory requirements to build and maintain trust with Canadian consumers. Welcome to Revlon Canada’s General Manager, Krista Cunningham, and team! #Advertising #SelfRegulation
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Krista Cunningham reacted on thisKrista Cunningham reacted on thisSeptember, you were EPIC. 💛 I think I spent more nights in hotels than anywhere else, but looking back at everything that happened this month… what a ride. A few September highlights: ⛳️ Attended my first Costco Gala & Golf Tournament. AND somehow got my first-ever birdie on a par 3 (!!) Been bragging ever since. 🌱 Spent an amazing few days at CHFA East with my incredible team, the awesome Propel Natural Brands team, our fantastic retailers and distributors, & surrounded by so many people I love in this industry. 🎂 Turned 36 at Canadian Health Food Association East which honestly felt like the best birthday party a girl could ask for. So many of my favourite industry friends all in one place. Feeling very lucky. ✈️ Spent time in Chicago with our incredible broker PRESENCE and the SPINS team, learning, planning and visiting a TON of stores carrying Nuts For Cheese (still never gets old). 🌵 Headed to Phoenix for lobby sampling at Sprouts' beautiful new office. 🇨🇦 Expanded our Costco program to ALL Costco warehouses across Western Canada. AND had a Supplier Spotlight Feature in Costco Connections Magazine. Pinch me. 🥣 Launched THREE new dips: Ranch, Chipotle Queso and Spinach & Garlic. 🍂 And launched our new seasonal Cinnamon Date Swirl cream cheese, which might just be one of my favourite things we've ever made. 🧘♀️ Meditated (almost) every day and ran a lot of KMs. There were a lot of flights. A lot of early mornings. A lot of coffee. A lot of grocery store aisles. 😂 There were also a lot of moments where I stopped and thought, wow, this moment is really cool. 11+ years into building Nuts For Cheese, I still get such a kick out of seeing our products on shelves, meeting the people who help bring them there, and watching this little company I started in the back of a vegan restaurant continue to grow into something bigger than it was the day before. Feeling tired, grateful, proud, energized… thank you for the mems, September!
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Krista Cunningham reacted on thisKrista Cunningham reacted on thisBig news: Righteous Gelato! I’ll be jumping into the role of Director of Sales and Commercial Strategy. I’ll be joining James Boettcher, Brittany Back, Tulla Magee and the entire team to bring more and more gelato and sorbetto to people, all the while making a difference in the world. I’m excited to work with Indigo Natural Products Management. Over the past few years I’ve gotten to know some of the team well. I look forward growing together! Let’s go team Indigo! Also, to the epic team at UNFI Canada: I’m back and I’m all yours! My roots, my people, look no further than Righteous to help you shine in all that you do! I’m taking a few days to chill, eat gelato w my family, dream of what’s possible, and then let’s goooo! 🚀🤙🏼
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Krista Cunningham reacted on thisKrista Cunningham reacted on thisToday, Bed Bath & Beyond is officially back in Canada — and I couldn’t be more excited to see this new chapter begin. When I was brought on to lead Bed Bath & Beyond’s return to Canada, I knew this was a rare opportunity: the chance to reimagine a familiar brand that so many Canadians already know, while building something new around how they want to shop for their homes today. Over the past several months, our team has been doing exactly that. We’ve spent a lot of time thinking about what Canadians want from a home retailer today, what they value, and where we could create an experience that brings together inspiration, discovery and choice. What I’m most proud of is how thoughtfully this team has approached bringing Bed Bath & Beyond back to Canada. Our homes are deeply personal, a reflection of who we are, how we live and what we love. They hold our everyday moments, our traditions and the memories we make along the way. With our return, we’re making it easier for Canadians to discover products they love and create spaces that reflect how they actually live. I’m incredibly excited for Canadians to see what we’ve built. Discover more at: bedbathandbeyond.ca #BedBathandBeyondCanada #CanadianBusiness #CanadianRetail
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Krista Cunningham reacted on thisKrista Cunningham reacted on thisTomorrow, Toronto’s marketing community comes together for the Strategy Online CMO Forum — one of those days I love, when smart marketers get together to talk about where our business is actually going. The agenda spans leadership, retail, sport, culture, creators, commerce and the expanding role of the CMO. But I’m most looking forward to the conversations behind the conversations: Where is growth really coming from? How do brands earn relevance? And how do we connect culture and creativity to business value? A few highlights I’m excited about: “Making Sports Investment Pay Off” with Laura Cutsey, Tara Chetkowski, Andrew Oosterhuis and Allison Litzinger; fellow Stagwellian Beth Lester Sidhu of SPORT BEACH with Toronto Tempo President Teresa Resch; and, selfishly, moderating “Cracking the Creator Code” examining the ROI of influencer marketing. And we’ll finish the day the best way we know how at Stagwell: bringing smart people together over cocktails. If you’re at Arcadian Court tomorrow, come find me! #CMOForum26 #MarketingLeadership #Stagwell Mark Penn, Carl Johnson, Franke Rodriguez, Wade Oosterman, Dritan Nesho, Nicole Souza (she/her), Ryan Linder, Julia Fornaca Hammond, Alex Chizhik, Stacey Kinley, Maureen Tang, Tim Tsafaridis, Julien Bissuel, Nina Szirmay-Kalos.
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Krista Cunningham reacted on thisKrista Cunningham reacted on thisThis was my 20th CHFA, and this year felt a little different. For so much of my career, I’ve focused on the work — the details, the tasks, the actual job. But this year, I found myself feeling much more connected to the people. The relationships. The brand stories. The human-ness behind what we do. I loved connecting with colleagues and hearing about their families, their lives, and their stories — the things that exist beyond the day-to-day work. Over the last 20 years, I’ve grown up in this industry. Literally. And it was really nice to experience it from a fresh (maybe just slightly older 😉) perspective and be reminded that, at the heart of what we do, it’s about people. It was so lovely connecting with everyone. Can’t wait to see you all again! ❤️
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Krista Cunningham reacted on thisKrista Cunningham reacted on thisThis past weekend, Shoppers Drug Mart hosted our 2026 Beauty Sphere & Beauty+ Event, and while I could probably post a million photos to show just how incredible the weekend was, I think the smile on my face in this one says it best. I’m leaving the weekend with an enormous sense of gratitude. To our Beauty Managers from coast to coast, who joined us in Toronto, thank you. Your passion, curiosity and commitment to learning and growth are what bring our beauty experience to life for Canadians every day. To our brand partners, thank you for investing your time, energy and resources to help make this such an extraordinary event. More importantly, thank you for your trust and partnership. We share an ambition to deliver an exceptional beauty experience for Canadians, and we are stronger because of what we build together. And to our internal teams and partners, I feel incredibly privileged to work alongside you. The creativity, energy and execution you brought to this weekend were truly best in class. You even managed to set us up to break a Guinness World Record! 🎉 What a weekend. What a team. And what an exciting future we have ahead of us. Thank you to everyone who made Beauty Sphere & Beauty+ 2026 so special.
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Krista Cunningham reacted on thisKrista Cunningham reacted on thisWhat a fantastic few days at the Shoppers Drug Mart Beauty Conference! Always one of the highlights of the year and a great opportunity to connect with the Shoppers Drug Mart beauty community and showcase some of the amazing brands we are fortunate to represent at ACI Brands. A huge thank you to our brand partners - Puig Fragrances, Stila, Tree Hut, KISS, Milani and Teaology. Thank you for your partnership, support and for helping us bring each of your brands to life at the conference. Most importantly, I couldn’t be prouder of the ACI Brands team. So much work goes into making an event like this happen, and the energy, creativity and teamwork from everyone involved made this an incredible show. A great few days celebrating beauty, partnership and the people behind the brands.
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Krista Cunningham liked thisKrista Cunningham liked thisFrom customer development and commercial strategy to leading PepsiCo Canada, few leaders embody sustained business leadership and customer-focused growth like Cara Keating, Chief Executive Officer of PepsiCo Canada. Known for her commercial expertise, strategic perspective, and ability to lead across complex markets, Cara stands out as a modern business leader who combines customer insight, business transformation, and disciplined execution to drive lasting growth. In her current role as CEO of PepsiCo Canada, Cara leads the organization with responsibility for its Canadian business, bringing together strategy, commercial performance, customer relationships, and organizational leadership. Her experience across sales, customer development, strategy, and general management provides a strong foundation for connecting PepsiCo’s brands and capabilities with evolving customer and consumer needs. Cara’s career journey reflects a remarkable progression built over more than two decades across PepsiCo and Procter & Gamble. Before becoming CEO of PepsiCo Canada, she served as Chief Customer Officer for Frito-Lay North America, strengthening customer-focused strategies across one of PepsiCo’s leading businesses. Previously, she served as President of PepsiCo Canada, following leadership roles in customer development, general management, strategy, planning, insights, sales, and business development. Her PepsiCo journey began in account management and sales leadership before progressing into increasingly broader commercial responsibilities. Earlier in her career, she built a strong foundation in customer and account management at Procter & Gamble. Cara holds a background in Commerce, Marketing, and General Business from the University of Saskatchewan. Her academic foundation, combined with extensive leadership experience across sales, customer development, strategy, and general management, has shaped a career defined by commercial excellence, customer-centric leadership, and a strong understanding of the consumer goods industry. The Women CEO Network proudly recognizes Cara Keating for her outstanding leadership in the consumer goods industry, her commitment to customer-focused growth, and her ability to lead with strategic clarity across diverse commercial and organizational environments. Visit Us at https://lnkd.in/eAXZVw7S and To Get Featured in The Women CEO Network reach us Via WhatsApp at https://wa.link/01kr9j (+971 56 128 4599). #CaraKeating #WomenLeadership #CEOLeadership #BusinessLeadership #PepsiCo #ConsumerGoods #FMCG #CommercialLeadership #CustomerLeadership #SalesLeadership #BusinessDevelopment #StrategicLeadership #BusinessTransformation #GrowthLeadership #WomenInBusiness #Leadership #TheWomenCEONetwork
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Krista Cunningham liked thisKrista Cunningham liked thisCongratulations to all the nominees and winners at Star Women in Grocery Canadian Grocer. It was great to see so many inspirational leaders and re-connect with many in the industry. At Total Negotiation Group we build confidence in teams globally to lead the complete commercial conversation, from strategic planning to excellent execution.
Experience & Education
Licenses & Certifications
Volunteer Experience
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Board Member
Canadian Health Food Association
- 2 years 1 month
Health
Elected volunteer Board member with responsibility for leading the Audit and Risk Committee.
Publications
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“Accenture – the Rebranding Story”
Queen's School of Business Case Series
“Accenture – the Rebranding Story”, Tim Jones, Krista Cunningham and M. Cunningham
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“The Effect of Dissociative Reference Groups on Evaluations of a Health-Marketing Campaign”
Society for Personality and Social Psychology Conference, Palm Springs, CA.
White, Katherine, Cunningham, Krista, and Darren W. Dahl (2006), “The Effect of Dissociative
Reference Groups on Evaluations of a Health-Marketing Campaign,” Society for Personality and
Social Psychology conference, Palm Springs, CA.
Courses
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Advanced Communications Skills
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Business Integrity & Compliance
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Category Management
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Coaching and Feedback
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GAP Partnership - The Complete Skilled Negotiator
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Inspiring Leadership through Emotional Intelligence
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Mastery of Selling
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Precision Selling
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The Edge Negotiation Group - Ultimate Negotiator
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Unilever Marketing Foundations
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Honors & Awards
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First Global Recipient of Unilever's "Master of Selling" Certification
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Colgate STAR Award
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Colgate STAR Award recipient for outstanding contributions to the business
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Colgate Leadership Challenge Participant
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One of twenty global emerging leaders nominated to participate in the Colgate Leadership Challenge
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Colgate Personal Leadership Award
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Colgate Personal Leadership Award for exceptional personal contributions to the organization
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Rui Rodrigues, B.A, LPC
Retail crime has become one of the most pressing challenges facing Canadian retailers. I recently had the opportunity to join @Michael LeBlanc on @The Voice of Retail podcast to discuss how the landscape has changed over the past few years. We explored the growth of organized retail crime, the increasing use of violence and weapons in theft incidents, and the way online marketplaces have enabled criminals to distribute stolen goods more easily. At the same time, there are reasons for optimism. Across Canada we’re seeing stronger collaboration between retailers, law enforcement, prosecutors and government leaders — working together to address repeat offenders and organized criminal activity. I also shared some of the work underway through the @Retail Council of Canada’s national retail crime task force and the initiatives helping elevate this issue nationally. Thanks to Michael for the thoughtful conversation and for continuing to spotlight issues that matter to the retail community. 🎧 You can listen to the full episode here: https://lnkd.in/gvjs3R-B #RetailSecurity #LossPrevention #RetailCrime #OrganizedRetailCrime #CanadianRetail
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IHR Magazine
Loblaw’s CEO has confirmed what many front-line retailers have been feeling: some Canadian shoppers who switched to domestic products during tariff tensions are now drifting back to U.S. brands as price gaps reopen. For health, grocery, and supplement retailers, this is more than a grocery headline. It is the next phase of a very real tension between values and value. Over the past two years, many banners have: Tilted assortments toward Canadian-made products Built marketing around “Buy Canadian” and local stories Used origin as a key differentiator against mass and online Now the questions get tougher: Where will customers trade principle for price Which categories can sustain a premium for Canadian-made How should U.S. brands be curated without undermining your local story In our latest feature for IHRmagazine.com, we unpack: What Loblaw’s comment signals about consumer behaviour Why health and supplement categories are particularly exposed How to move from simple patriotism to a layered value proposition that combines Canadian origin, clinical proof, clean labels, and sustainability How to reintroduce or defend U.S. brands strategically rather than reactively If you lead a banner, category, or brand in health and wellness, this is the moment to rethink your “Canadian first” strategy before the next policy shock or price wave hits. Read the full article on IHRmagazine.com and feel free to share how you are navigating this shift in your own business.
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Gary Newbury
Canadian retail nostalgia seems to be trending again. A recent article asked readers to guess which iconic Canadian retail brands have survived the past few decades. https://lnkd.in/dgcz9hd8 It is an interesting exercise. It is also the wrong question. Many of these brands did not disappear because consumers stopped loving them. They disappeared because their operating models stopped working. It lost the economics that once supported them! For decades Canadian retail was built around a simple formula: Department store anchors Mall traffic Large store networks Huge inventory pools Retailers controlled the customer relationship. Brands depended on them for access to the market. Today that balance has flipped. Brands increasingly speak directly to consumers through digital channels, communities, and direct to consumer models. Retailers are no longer the gatekeepers they once were. At the same time retail economics have become brutally operational. Inventory velocity Supply chain discipline Real estate productivity Labour deployment The businesses thriving in Canada today are not simply great merchants. They are operationally engineered organisations. So perhaps the real question is not: “Why are Canadian retail brands disappearing?” Perhaps the better question is: 👉 Which retail operating models still make economic sense in Canada today? Curious to hear how others see it. Are we witnessing the decline of Canadian retail brands? Or the collapse of retail operating models that no longer work? #TechnologyExecutionGap #SignificantCustomerMixShift #GrowthExecutionCapabilityGap #ResearchAnchoredRecommendations #StrategicPerformanceTransformation #RapidPerformanceRecovery
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