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Michael Domingo reposted thisMichael Domingo reposted thisMy team at Presidio is looking for a Manager, Campaign Operations to join us. We're seeking someone with experience in marketing automation, campaign operations, audience segmentation, and campaign analytics who enjoys building scalable processes and driving operational excellence across marketing programs. Highlights: • Own and optimize multi-channel campaigns across email, landing pages, forms, and nurture programs • Partner closely with demand generation, marketing, and operations teams to improve campaign performance and scalability • Help shape and evolve our campaign operating model, workflows, and automation strategy Learn more and apply here:
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Michael Domingo reposted thisMichael Domingo reposted thisEvery second matters during the 2026 Stanley Cup Playoffs, and behind the scenes, so does the technology that keeps the game moving. We are proud to help power the National Hockey League (NHL) with innovation that supports live game production, the NHL Draft™ experience, and real-time communications for on-ice NHL Officials. From cloud-based operations to secure, scalable applications, our partnership is built to help the League deliver at playoff speed. Learn how Presidio is helping shape the future of hockey: https://lnkd.in/gJRb9uhF
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Michael Domingo reposted thisMichael Domingo reposted thisPresidio is planning big things for The #NAB Show in Las Vegas, April 18–21 👀 Join us onsite as we showcase how AI is transforming the media industry from content creation and management to personalization and monetization. We’ll also be showcasing new Presidio Resonate intelligent accelerators purpose-built for sports and news. ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ AWS Theater Session Sunday, April 19 | 4:00–4:30 PM Discover how Resonate, Presidio’s AWS-powered solution accelerator, transforms media archives into a high-speed engine for engagement and revenue: https://bit.ly/4tNdX5I Cocktails & Conversations with Presidio, AWS, and TwelveLabs Tuesday, April 21 | 6:30–8:30 PM The Library at Marquee Nightclub Register: https://bit.ly/4tc5Bot Unlocking Live Cloud Production Monday, April 20 | 1:15 – 1:45 p.m. | W3643: Sports Theater Join the expert panel to discover how live sports and broadcast teams are evolving with cloud-first production: https://bit.ly/4mOjHtT Meet with Presidio at NAB! Schedule one-on-one time with our team to explore how we can help accelerate your AI and media transformation initiatives: https://bit.ly/41vlLNx See you in Vegas!
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Michael Domingo reposted thisMichael Domingo reposted thisI’m excited to share that I’m actively building our Large, Medium, and Small Business Marketing team at Spectrum. The organization is investing in B2B Portfolio Marketing, customer advocacy, vertical marketing, and analyst relations as core growth engines, and I’m looking for leaders and builders who want to shape how we: *Elevate the voice of the customer to influence strategy and outcomes *Develop vertical‑specific marketing that speaks to real industry needs *Strengthen analyst engagement with credibility, clarity, and impact This is a chance to help define the direction of the business marketing & portfolio work, work closely with cross‑functional partners, and turn insight into measurable growth. If you’re passionate about customer‑led marketing, the telco industry, technology, leadership, and creativity, I'd love to connect. We'll have fun moving the business forward! #NowHiring #BusinessMarketing #CustomerAdvocacy #VerticalMarketing #AnalystRelations #Leadership #BuildingTeams #GrowthMindset
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Michael Domingo reposted thisMichael Domingo reposted thisWorried about unexpected infrastructure cost increases derailing your IT budget? You’re not alone, and you don’t have to navigate it blindly. With OEM policy shifts, unpredictable market dynamics, and new pricing models emerging fast, planning ahead has never been more challenging. That’s why we’re bringing you clear, data-backed insights to help you stay ahead of what’s coming. Join Presidio and special guest Matt Bryson, Managing Director of Equity Research at Wedbush, for a live webinar where we’ll break down what’s really happening in the infrastructure market and what it means for you. 📅 February 25 | 12–1 PM EST You’ll walk away with: • Clear insights into today’s OEM pricing trends and policy changes • Data-backed predictions on where infrastructure costs are headed • Proven strategies to protect your budget and strengthen cost control Don’t get caught off guard. Save your seat today: https://bit.ly/4b6j8qQ
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Michael Domingo reposted thisMichael Domingo reposted thisFrom the roar of the crowd to the precision of game-day operations, Presidio is helping to make thrilling National Hockey League (NHL) moments possible. As an Official Technology Innovation Partner, Presidio helps bring bold NHL® innovation to life, co-creating industry-leading programs and applications that elevate how fans watch, feel, and share the game. If Presidio can power the NHL’s most powerful moments, imagine what we can do for you. Ready to explore what’s possible at the intersection of technology and human experience? Visit our blog to learn how Presidio helps IT leaders architect fan-grade experiences: https://bit.ly/4bW0HGhInnovation You Can Feel: How Presidio Helps Power the NHL®Innovation You Can Feel: How Presidio Helps Power the NHL®
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Michael Domingo shared thisI’m incredibly proud of the Presidio team for the meaningful innovations that are enhancing the game of hockey. And a special shoutout to my marketing colleagues and NHL partners for bringing this compelling story to life. It’s truly a dream and a privilege to be part of this journey, where cutting-edge technology meets the passion for the sport of hockey. Tina McNulty Debby Hohler Allec Brust Dan Fatigato Julie Wagoner Siddiq Bacchus, MBA Angela Lombardo George Santa Phil Filippelli Gail BackalMichael Domingo shared thisGreat innovation doesn’t happen in isolation - it happens when partners roll up their sleeves together. As an Official Technology Innovation Partner of the National Hockey League (NHL), Presidio has worked side by side with the League to help solve real, high-stakes challenges: from powering the NHL® Video Technology Operations Center, to modernizing the NHL Draft with a secure, connected app, to putting real-time game notifications on on-ice NHL officials’ wrists. The result? Faster decisions. Safer, more efficient operations. And technology that quietly elevates the game millions of NHL fans love - on and off the ice. You may not always see the technology behind the game. But you feel it in every moment that matters. Learn how Presidio and the NHL are shaping the future of hockey: https://bit.ly/4qzr5cu
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Michael Domingo reposted thisMichael Domingo reposted thisWe are hiring. Great opportunity to lead data center modernization and legacy infrastructure transformation sales for our US SLED customers! https://lnkd.in/g2SJYQ7d
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Michael Domingo shared thisExpressing great appreciation to the National Hockey League (NHL) for delivering an exceptional #StadiumSeries event. The game was an instant classic and the dedication to creating a world-class experience for hockey fans and partners was on full display. A special thank you to the team members across the NHL and Presidio who approach our partnership with profound collaboration and innovation. I'm excited for what's ahead as we continue to work together to build technology that elevates the game of hockey - on and off the ice. Sophie Kotsopoulos Sheldon Kiernan Maggie Aziz Christopher Dumont Megan Roberts Max Paulsen Tina McNulty George Santa Morgan Conroy Rick Sebaly Mike Deeb Melyssa Rose Phil Filippelli Gail Backal Eric Vogelpohl John BoyleMichael Domingo shared thisLast night, Presidio had the incredible opportunity to be part of the 2026 Navy Federal Credit Union NHL Stadium Series™! Fans packed the stands to watch the Tampa Bay Lightning take on The Boston Bruins, and we were proud to see Presidio x National Hockey League (NHL) technology helping power the action on the ice. A huge thank-you to the NHL for your continued partnership and for showcasing the best of hockey and technology. ©NHL
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Michael Domingo liked thisMichael Domingo liked thisMy team at Presidio is looking for a Manager, Campaign Operations to join us. We're seeking someone with experience in marketing automation, campaign operations, audience segmentation, and campaign analytics who enjoys building scalable processes and driving operational excellence across marketing programs. Highlights: • Own and optimize multi-channel campaigns across email, landing pages, forms, and nurture programs • Partner closely with demand generation, marketing, and operations teams to improve campaign performance and scalability • Help shape and evolve our campaign operating model, workflows, and automation strategy Learn more and apply here:
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Michael Domingo liked thisMichael Domingo liked thisAujourd’hui, j’ai eu l’honneur de célébrer mon tout premier mariage en tant qu’officier d’état civil, au sein de la maison de la République. Un moment fort, chargé d’émotion, au service d’un engagement qui fait sens. Merci à J&K pour leur confiance, et tous mes vœux de bonheur ❤️
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Michael Domingo reacted on thisMichael Domingo reacted on thisAI has a perception problem. The Monet incident proved it. An anonymous artist posted a cropped painting on X with a "Made with AI" label and asked people to explain what made it inferior to a real Monet. The replies came fast. "It's garbage." "Borked nonsense with no sense of space." "No depth, no cohesion, no focal point." One person diagnosed "performative blindness." Someone signed off with "nice tech demo tho." It was a real Monet. One of his Water Lilies, painted around 1915, hanging in a museum in Munich. Roughly 7 million people saw it before the reveal landed. They were judging the AI label, not the painting. That same week, three commencement speakers got booed for praising AI: Gloria Caulfield at the University of Central Florida, record executive Scott Borchetta at Middle Tennessee State, and former Google CEO Eric Schmidt at the University of Arizona. The AI industry is calling this an education gap, as if people just need the tools explained better. I don't agree. When the loudest skepticism comes from the generation growing up with this technology, something deeper is going on. Perhaps it's the doom and gloom surrounding AI. How entry-level rungs of the ladder are quietly being sawed off. The junior analyst work, the first design jobs, the writing gigs that used to teach you the craft. When a 22-year-old hears "embrace AI," they hear the thing eating the job they trained for. The Monet pile-on and the commencement boos are the same reaction wearing different clothes. The industry needs to give people something other than disruption to associate with AI, otherwise, expect the booing to continue.
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Michael Domingo liked thisPerformance should never be limited by form factor. Excited to see Intel continue pushing the boundaries of what’s possible with the next evolution of #IntelArc bringing powerful PC-class experiences into the palm of your hand. The future of immersive, high-performance experiences is becoming more mobile, more personal, and more powerful. Proud to be part of the journey. #Gaming #Innovation #AI #IntelArcMichael Domingo liked thisIntroducing the next evolution of #IntelArc. Intel Arc G3 Extreme processors are engineered to put uncompromising PC performance in the palm of your hand. High-performance graphics. Enhanced efficiency. Immersive play. Intel Arc G3 Extreme processors represent the new standard for handheld gaming. Learn more: http://ms.spr.ly/6047vZDiv
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Michael Domingo liked thisMichael Domingo liked thisAt Spectrum Marketing, we are fully committed to AI education through the launch of our dedicated AI Education Series. First up- AI search. AI search is rapidly transforming how the world connects, creates, and communicates. Because this shift is a massive priority for our team, our leadership is actively investing the time and resources needed to upskill every single team member. True innovation happens when everyone moves forward together. I am incredibly proud to work with leaders who prioritize learning, foster growth, and empower us with the tools to shape the future of marketing. Thank you Seth Besmertnik Warren Park Sharon Peters Simon Cassels Puru Patnekar Kathleen G. Gabriela Chamorro Cheers to staying ahead of the curve and building what comes next! #AIMarketing #ContinuousLearning #AISearch #SpectrumMarketing #Leadership #Innovation
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Michael Domingo liked thisMichael Domingo liked thisI've talked to hundreds of Chiefs of Staff, and here's what I wish someone had told me before I started in the role ⬇️ 1️⃣ 𝗧𝗵𝗲 𝗷𝗼𝗯 𝗶𝘀 𝘄𝗵����𝘁𝗲𝘃𝗲𝗿 𝘆𝗼𝘂𝗿 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗮𝗹 𝗻𝗲𝗲𝗱𝘀 𝗶𝘁 𝘁𝗼 𝗯𝗲. 𝗔𝗻𝗱 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗰𝗵𝗮𝗻𝗴𝗲. There's no one-size-fits-all description. Some days you're running board prep. Some days you're resolving team conflict. Some days you're reworking the hiring plan. Your calendar is a reflection of their chaos. Expect it. 2️⃣ 𝗧𝗵𝗲 𝗷𝗼𝗯 𝘄𝗶𝗹𝗹 𝗯𝗿𝗲𝗮𝗸 𝘆𝗼𝘂 𝗶𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝘀𝗲𝘁 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀. You'll be pulled into everything. That doesn't mean you need to own everything. Clarify your role early. Be honest about your capacity. Otherwise you become a dumping ground for "miscellaneous leadership tasks." 3️⃣ 𝗬𝗼𝘂'𝗹𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘆𝗼𝘂𝗿 𝗶𝗺𝗽𝗮𝗰𝘁. 𝗢𝗳𝘁𝗲𝗻. This is a behind-the-scenes role. You're rarely the decision-maker. You don't always get credit. You are the glue, the amplifier, the friction remover. It matters even when it's invisible. 4️⃣ 𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗿𝘂𝗻𝘀 𝗼𝗻 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗮𝗻𝗴𝗲. It's 30% strategic thinking, 70% relationship management. If you can't handle egos, resolve tension, and build trust across functions, the strategy won't land. 5️⃣ 𝗬𝗼𝘂𝗿 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗮𝗹 𝗶𝘀 𝗳𝗶𝗴𝘂𝗿𝗶𝗻𝗴 𝗶𝘁 𝗼𝘂𝘁, 𝘁𝗼𝗼. Even if they've been a CEO for 10 years, they're still carrying doubt. Still making bets. Still human. The sooner you realize you're both figuring it out together, the more effective (and connected) you'll be. 6️⃣ 𝗙𝗶𝗻𝗱 𝗼𝘁𝗵𝗲𝗿 𝗖𝗵𝗶𝗲𝗳𝘀 𝗼𝗳 𝗦𝘁𝗮𝗳𝗳. This job is too ambiguous, too emotionally intense, and too high-stakes to navigate solo. Whether it's a community, a mentor, or a DM group, find your people. 𝗕𝗼𝗻𝘂𝘀: 𝗪𝗿𝗶𝘁𝗲 𝘀𝘁𝘂𝗳𝗳 𝗱𝗼𝘄𝗻. 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗶𝘁. The operating cadence. The decision criteria. The takeaways from that "quick sync." It doesn't need to be fancy. If you're the memory of the org, make sure you have one.
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Michael Domingo liked thisMichael Domingo liked thisAfter more than a decade at Intel, I was laid off last year along with much of our global marketing organization as the company restructured operations. A big shift, and in hindsight, a meaningful pause that gave me space to rethink what I really wanted next. I didn't wait long. I jumped into a freelance project with a blockchain research and engineering company, working with new people and a few former colleagues I deeply admire. It reminded me how much I love building things from scratch, and how energizing it is to collaborate with sharp, curious minds. For the past five years I've worked fully remotely, and honestly? It's where I do my best work. Better focus, better balance, and the freedom to partner with great talent anywhere in the world. After a short sabbatical to recharge and reset, I'm back and ready. Focusing on freelance and project-based work, so I can keep exploring new industries, new teams, and new ways of helping brands bridge the gap between compelling storytelling and commercial GTM strategy. Core Expertise: Brand Strategy • Integrated Campaigns • Corporate Storytelling • Podcast Strategy & Marketing • Always-On Content • Paid Media • Social Media • Performance & Analytics • Employee Advocacy • Cross-Functional Leadership If that sounds like something you need, or if you know someone who does, I'd love to connect. Feel free to message me or drop a comment below. 💙 #OpenToWork #FreelanceMarketing
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Michael Domingo liked thisMichael Domingo liked thisAfter an incredible chapter with Maple Leaf Sports & Entertainment, I’m excited to share that I’ll be joining the Vegas Golden Knights. Grateful to everyone at MLSE, past & present, who gave me the opportunity to work alongside some of the best in the biz, build meaningful rel’ships, and experience some iconic moments I’ll continue to cherish. Someone once told me that careers in sports move fast and the moments are fleeting …… advice that’s always stuck with me. It’s easy to stay heads down in this industry, but just as important to appreciate the people, opportunities, and moments while you’re in them. Excited for what’s ahead and to get started in Vegas as the Knights continues their pursuit of another Stanley Cup. Let’s go 💪. Glenn Isralsky, Julian Franklin, Jordan Vader, Anton Wimmer, Kristopher Mychasiw, Marsha-Gaye Knight BSc, PDip, MSc.
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Sylvia Rence
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I had the pleasure of joining Kripa Anand at the CanadianSME Small Business Magazine Podcast for their "Marketing & AI" series. We dug into some of the frameworks that have shaped my approach to marketing today, including: - Using Psychology to connect with buyers on a deeper level, triggering their purchasing drivers and walking them down the funnel without an enterprise budget. - Building impact from the ground up and how to build momentum when you’re starting small and from scratch. - Leveraging AI as a force multiplier for demand generation. I’m grateful for the space to share battle-tested lessons for scrappy, high-impact marketing, and I hope they spark ideas for others navigating the same challenges. 🔗 https://lnkd.in/d8HZ8nj9 If you have a listen, I'd love to hear your thoughts and happy to swap ideas! #podcast #marketing #AI #SME
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There’s truth in the observation that headline TV ratings alone — especially for events like the Olympics — give an incomplete picture of audience engagement. Linear broadcast numbers are just one dimension of how people consume sports today and are increasingly a flawed proxy for real interest in competition and cultural moments. https://lnkd.in/eJmY38gC What the article reflects — implicitly — is a broader measurement gap between traditional ratings and what audiences actually care about. The U.S. men’s hockey gold-medal game at the recent Winter Olympics pulled massive total viewership across broadcast and digital platforms, including nearly 21 million on NBC platforms and peaks near 26 million during key moments. Those numbers don’t live or die in a single Nielsen box score — they emerge across platforms, time windows, and co-viewing contexts. Here’s what that means from a Vuer perspective: 1. Linear TV ratings under-capture audience reality. Just because an event doesn’t rank among top Nielsen broadcasts doesn’t mean interest isn’t enormous. Audiences increasingly engage through streaming, mobile, highlights, social sharing, and second-screen experiences. A “low” rating may simply mean viewers didn’t sit through a full broadcast — but they still showed up digitally. 2. Context matters as much as raw numbers. Focusing only on marquee matchups misses the long tail of engagement: viral highlights, social spikes, delayed viewing, and passionate niche communities. A rivalry or dramatic finish isn’t only about overnight counts — it’s about how many people care, discuss, and share. 3. Viewership is a platform-agnostic ecosystem. Streaming and digital platforms have fragmented attention — and that’s reality. Comparing Olympics ratings across decades without weighting digital reach fails to capture true cultural impact. 4. Advertising should reflect real engagement. The biggest mistake is treating a single ratings point as the north star. Smart measurement accounts for attention, time spent, cross-platform interaction, and audience quality — not just minutes watched on linear TV. In short: the ratings narrative matters only if it evolves with how people watch today. Understanding attention requires measurement beyond headlines — a broader, cross-platform view of engagement that Vuer is built to deliver. #SportsMedia #Olympics #CTV #CBC #ConnectedTV #StreamingWars #MediaMeasurement #TVRatings #AudienceMeasurement #AdTech #FutureOfTV #SportsBusiness #CrossPlatform #CoViewing #VerifiedCoViewing #AttentionEconomy #MediaInnovation #Broadcasting #DataDriven #NextGenMeasurement
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Suzanne Strasser Grant
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Sonia Carreno
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Daniela Holmes
Bell Media • 995 followers
I walked away from Digital Day Camp feeling more connected to Canadian media, television, and ad technology. The presenters responses and breakout discussions were not only thought-provoking but made me re-evaluate what type of leader I want to be. Takeaways and POVs that I walked away with: 1. 📺Non-Canadian streaming services (like Netflix) should support Canadian content more by promoting Canadian content and advertisements on their platforms. In other countries (esp. those I've visited like South East Asia, Europe, etc.), these platforms don't push American content on viewers as much as they do in Canada. The viewing experience is not the same. This lends itself to impacting Canadian Broadcasters and content creators negatively. Regulatory laws should be implemented to preserve the great content and broadcasting that we do have. 2. 🤖 AI is a tool that can be leveraged but we need to figure out where it fits in and build efficiencies around it. Human connection still needs to be preserved and when you're looking for immediate answers, we all tend to call each other (and our connections) for responses/support. 3. 👩💻 Raven Opatovsky, Global VP Media & Measurement Science at Canada Goose, noted: Curiousity can be lost when working for a legacy brand like Canada Goose, Bell Media, etc. But, with leadership empowering people to think differently and be curious, it will lend itself to revitalizing the brand. Industries need to be able to get out of their own way and focus on stimulation + opportunities for its employees. Thanks for having me, and see you next year 👋 💛 !
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Involved Media Canada
947 followers
The media industry didn’t just evolve in 2025. It recalibrated. Our MD, Caroline Breton, is featured in Media in Canada's Year in Review, sharing what actually changed this year and what Canadian marketers need to be ready for in 2026. From creators and CTV to AI, privacy and accountability, it’s a sharp, grounded take on where media is headed. Worth the read. https://lnkd.in/g-umwsbq
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Brent Kobayashi
American Marketing… • 2K followers
Some current thoughts on: 🔂 Workflow 🤖 How to approach AI 🚀 Speeding up marketing and your business (hint: Publish first, then ask questions) 🙌 How to win before you start ✨ For agencies: THE best way to present a new logo 🧲 Your product IS marketing 👬👫👭🧑🤝🧑 Doing it together, community & American Marketing Association (AMA), Toronto Thank you for the excellent interview Kripa, Fouzia, and CanadianSME Small Business Magazine
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Bruno Latapie
Dailymotion • 6K followers
A simple conviction: The debate between CTV-only and multiscreen is already outdated. Audiences don’t live on a single screen. TV. Mobile. Desktop. Editorial environments. DOOH. The real question is no longer just where to run a video ad. But who truly controls the entire value chain. At Dailymotion (CANAL+ Group), we believe we represent a new generation of video players, with an end-to-end controlled model : - A proprietary technology stack - 5,000 publishers and content creators (hyper distribution & aggregation) - RAY, our audience platform activating signals from Canal+ Group (Multichoices, Canal+...) and our partners. - A human + AI studio to produce the right video formats for every screen - Unified measurement to prove effectiveness and incrementality A model that combines technology, content, distribution, and audience intelligence within a single platform. Because ultimately, the real difference won’t come from inventory or formats alone. It will come from the ability to combine premium environments, precise targeting, and real performance. And in video, like everywhere else: It’s not the loudest who wins. It’s the one who understands their audience best 🎯 And this is only the beginning. The best is yet to come 🚀 #CTV #VideoAdvertising #AdTech #AudienceFirst #Dailymotion Dailymotion Dailymotion Advertising The Media Leader FR Eddie Boyle Sheena Vaja Ross Campbell Dan Brown Juan Millán Míguez Álvaro Martín Blasco Antonio Pianese Massimo Sommella Jean-Malo Lelièvre marco ruivenkamp Bichoï Bastha Hamza Kourimate Sourida Allard Bounpieng Rémi Leclancher Anatole Begouen Laure Lecardonnel Ely Kawano-Gilbert Agathe Weymeels
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Ali Satchu
Branded Cities • 3K followers
When you want to take over Toronto, you start where Canadians pay attention. Paramount+’s domination at Yonge & Dundas and The Well hits two of the city’s most influential environments, and the data backs the strategy. 19.6M Canadians notice OOH weekly - proof that large-format remains one of the country’s strongest real-world touchpoints. Canadians under 35 are most likely to notice digital OOH in retail + recreation spaces - making The Well a high-value engagement zone. Two venues. Two audiences. One unified citywide moment. This isn’t just a takeover... it’s smart placement where Toronto actually looks. Sources: Vividata 2025 #BrandedCities #Paramount #YongeAndDundas #TheWell #OOH #DOOH #MediaStrategy #OutOfHome
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Lisa Dillon
Radio Connect • 2K followers
https://lnkd.in/gzCch8DV Today, COMMB releases its first revenue benchmarking report for Canada’s Out-of-Home (OOH) advertising industry. Separate reports have been issued for 2024 and 2025, with each report presenting aggregated revenue across three key OOH formats: Roadside, Place-Based, and Transit. Within each format, revenue is further broken out by Classic and Digital. The inaugural report reveals that Canadian OOH significantly outperformed broader advertising market projections in 2024–2025 — growing 30% higher than Canadian media market recasts. Overall, the OOH market grew 5.8% year-over-year, with digital formats continuing to drive momentum. Digital OOH grew by 11.5%, strengthening its position as the dominant revenue engine of the sector. Digital now represents 58% of total OOH revenue, up from 55% the previous year — reflecting the continued modernization and data-driven evolution of the medium. Performance varied across environments, with several sectors delivering notable gains: ● Place-Based OOH led growth at +12.7% ● Transit followed closely at +11.4% ● *Roadside posted steady growth at +2.3% *This is a reflection in the decline in static roadside spend, as Digital Roadside grew by 8.4% despite a flat Quarter 4. These results underscore the diversification and resilience of the OOH ecosystem, as advertisers increasingly leverage digital, data, and contextually relevant environments to drive campaign performance. “This marks a major milestone for the Canadian OOH industry,” said Adam Butterworth, Interim President, COMMB. “By providing visibility into how each OOH segment is contributing to the broader advertising ecosystem, we can empower agencies and advertisers with the insights they need to plan confidently and invest strategically.” Why This Matters: ● Transparency: First authoritative, standardized revenue dataset for Canadian OOH. ● Benchmarking: Enables year-over-year comparisons and format-level analysis. ● Planning Confidence: Provides data to inform media planning, investment, and sales strategies. ● Growth Enablement: Supports measurement advancements and COMMB’s broader mission to grow the OOH share of the media mix.
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Katey Gault
UM Canada • 914 followers
Thank you to Account Planning Group of Canada - APG Canada and POCAM - People of Colour in Advertising & Marketing for organizing this inspiring event, the 2026 BIPOC Inclusion Hackathon was illuminating. If you weren't able to attend live in March to witness the smart and well-thought out work from each team, the article summarizes this work in key actions that brands can consider today.
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Tom Burdakin
FanDuel • 3K followers
Last month, I had the privilege of joining Jamie Saull onstage at the SMCC Breakfast Forum to share how FanDuel and TSN built a one-of-a-kind partnership rooted in authentic storytelling and organic broadcast integration. We spoke about our NHL Futures Day collaboration as a great example of how we bring that partnership to life. We didn’t just show up with odds - we integrated into a cultural hockey moment in a way that was uniquely FanDuel and proudly Canadian. When brands and broadcasters create the moment together, the impact goes beyond impressions. We amplify reach, relevance, and results — together. Thank you to Norm O'Reilly and the SMCC team for continuing to create a platform for meaningful dialogue across our industry. We are proud to continue our sponsorship with SMCC - Sponsorship Marketing Council Canada!
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Kurt Heinrich
The University of British… • 5K followers
I really enjoyed speaking with Pamela McDonald, Adam Salah and Kylie McMullan, PhD about how communicators can leverage AI to have more impact at Finch Media Canada's panel discussion: “Communicating in the age of AI: risks, rewards and readiness.” Whether you are working for a big organization or a small one, key to successfully utilizing AI in your communications work is leveraging tools and workflows that properly centre people. It's the trust and relationships that we have built over many years with our organizational partners and audiences that remain at the core of what we do in an age of unprecedented change. #AI #Communications #PR
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Charlie Almond
dentsu • 2K followers
Should the Chief Marketing Officer actually be the Change Management Officer? I was fortunate to attend the kick-off of Canadian Marketing Association's Marketing Week 2026 and hear Krisi Packer and Jon Crowley discuss the Confessions of a CMO research. I fully encourage you to review the work, it’s a fascinating snapshot (link below 🔗👇 ) but two comments really stuck out: “Transformation is sought without discomfort. That’s not how this works…” “Soft power builds hard results” These are spot on. You can’t deliver effective transformation without upsetting the status quo. By its nature, you’re forcing people to do things differently and as humans we often don’t like that unless the benefits are clear and even then, the change will be a point of friction. That’s why Change Management is so critical. It’s where soft power skills like internal comms are used to announce, explain, encourage, repeat and measure how transformation is implemented. So if the research shows how the adaptability of a CMO is key because it’s really a role about effective change management, maybe it’s worth considering a rebrand of the role itself….? https://lnkd.in/eaAauaNa #ChangeManagementOfficer #ChiefMarketingOfficer #Transformation
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Kari Clarke-Zemnickis
Vector Institute • 2K followers
Had a fun time on Monday chatting about the future of AI for the Marketing and Advertising industry - and what it meant for 2026 and 2027... And although I felt like we covered a lot - we didn't get to a few 'trends' I had researched prior to the panel which I thought may come up that others might be curious about. So sharing those here summarized from my notes, in my own words... not using AI :) SO BEAR WITH ME! 1. Real-time campaign evolution... Like the 'no-brainer': AI models linked to martech and other systems will enable hyper-personalized campaigns that adapt instantly while preserving privacy. To make that happen though, brands who are ahead, will continue working to remove sensitive data on-demand without breaking performance and ensuring theyre working super duper closely with their engineering and legal teams to meet regulatory compliance requirements. One near prediction I may have seen in my research elsewhere is the concept of marketers/ agencies leveraging prediction markets to roll out teaser campaigns/ testing markets before they advance a recommendation on a strategy, campaign, commercial etc. etc. because its like having 10,000 eyes and opinions in place of old-school market research - something to watch for sure! 2. Transparency becomes non-negotiable. I've said this actually in my previous posts about brand authenticity and the fact without your brand - you have nothing. Therefore I think that agencies' client's will demand transparency around use of AI models to roll out proposals, work, campaigns, videos etc. and for some brands - this might mean they need to be more cautious around safety and fairness auditing & likely 'consumer testing' before going to market with their campaigns. Brands and agencies will need technical partnerships (or partnerships with more small-businesses or 'fit-for-use' AI company solutions) to ensure responsible AI use given they're not the experts. 3. Context-aware storytelling: Multimodal AI will create immersive experiences that blend text, image, and video based on viewer location, device, and preferences - last year it was multimodal for certain things... now it will be for MORE and more things and that will make award-winning campaigns feel more authentic because they'll understand context, not just demographics where they're deployed. 4. AI talent and more collaboration: I suspect - collaborative platforms will break down barriers between agencies, startups, and clients (as above - partnership with technical/ AI companies will be key). Agencies that become innovation partners, not just service providers and use co-creating shared AI tools and talent may be better off next year and year after in navigating the landscape.
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