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Kitchener, Ontario, Canada
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Articles by Yvan
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Sustainable & Carbon-Aware IT: Why Canadian-Hosted Infrastructure Matters
Sustainable & Carbon-Aware IT: Why Canadian-Hosted Infrastructure Matters
Sustainability is no longer a side initiative. For Canadian municipalities, public sector organizations, universities…
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Website Development: A Planning Approach To Integrated Design & SEOJun 2, 2021
Website Development: A Planning Approach To Integrated Design & SEO
Developing a website is not an easy process. We know that many of our clients have a problem with this, even though…
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How Can Blockchain Technology Help the Healthcare Sector?May 26, 2021
How Can Blockchain Technology Help the Healthcare Sector?
Blockchain is the leading technology that powers the existence of Bitcoin and numerous other cryptocurrencies. Even…
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Activity
2K followers
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Yvan Lamoureux shared thisSustainable IT is no longer optional — it's a strategic requirement. In 2026, Canadian municipalities and ESG-driven enterprises must evaluate not only where their data lives, but how much carbon it emits. Canadian-hosted infrastructure reduces digital emissions, supports compliance, and builds trust through transparent, sovereignty-aligned practices. Discover why local cloud hosting is key to your environmental, operational, and governance goals. 📖 Read the full blog: https://lnkd.in/eQNgXEit #SustainableIT #ESG #GreenTech #CanadianCloud #CarbonAwareIT #DataSovereigntySustainable & Carbon-Aware IT: Why Canadian-Hosted Infrastructure MattersSustainable & Carbon-Aware IT: Why Canadian-Hosted Infrastructure MattersYvan Lamoureux
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Yvan Lamoureux reposted thisYvan Lamoureux reposted this"Don’t Change the Goal, Increase the Effort" In manufacturing and pursuit of excellence, challenges are inevitable. Machines break down, deadlines seem impossible, and competition is fierce. Yet, these hurdles aren’t signs to lower our aspirations—they’re calls to sharpen our focus and amplify our efforts. True excellence doesn’t come from scaling down goals to fit our comfort zones. It’s achieved when we innovate, push boundaries, and optimize processes to meet and surpass those goals. Whether it's through enhanced training, smarter workflows, or adopting cutting-edge technology, success lies in the effort we’re willing to invest. Manufacturing excellence demands resilience and a mindset that thrives on challenges. When the journey gets tough, remember: the goal is non-negotiable. What we can change is the energy and strategy we bring to the table. #ManufacturingExcellence #Leadership #Resilience #ContinuousImprovement #kimberly-clark
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Yvan Lamoureux shared thisDeep, accurate and true. Today's research trial recruitment paradigm in a nutshell. A worthwhile read.
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Yvan Lamoureux shared thisAshley Gould is #hiring. Know anyone who might be interested?
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Yvan Lamoureux shared this🔍 Exploring Digital Research Trial Recruitment: A Comparative Analysis of Canada, USA, and the UK. Discover how legislative nuances shape digital recruitment strategies and regulatory compliance in clinical trials. #ClinicalResearch #DigitalRecruitment #ClinicalTrials #ResearchComplianceDigital Research Trial Recruitment: A Comparative Analysis of Canada, USA, and the UKDigital Research Trial Recruitment: A Comparative Analysis of Canada, USA, and the UKresearchmetrix
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Yvan Lamoureux shared thisSalient pointsYvan Lamoureux shared thisFrom Useful to Useless. The deterioration of clinicaltrials.gov. Our industry turned clinicaltrials.gov from a useful tool for patients into a useless maze. Clinicaltrials.gov has the potential to be life changing for patients searching for a clinical trial for themselves or for a loved one. Unfortunately, big pharma has taken something with promise and rendered it worthless and they need to be called out. The issue I have is that many study sponsors ignore the instructions of the NIH when inserting site location information and instead put “(name of pharmaceutical company) Investigative Site” and a zip code. Just for fun I clicked on the map of one of these listings and zoomed in as far as I could. The zip code provided took me to the County Courthouse in a small town in Kentucky. I guess we're really decentralizing #clinicaltrials now. Of course, the sponsor provides a toll free number to contact them directly, but that’s not a reasonable solution. Do you think a patient wants to contact a pharmaceutical company about a clinical trial? In desperation maybe. The NIH designed CT.gov as a resource to share information about clinical trials to the public and make it easier for them to find a study happening near them. At a minimum, the actual site name should be listed so that a patient can use google to connect directly with them. Better yet, ask the site what information they want posted. In a #clinicaltrial world where we’re focused on low recruitment, let’s take some actual steps to fix the problem. #clinicaloperations #clinicalresearch
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Yvan Lamoureux reposted thisYvan Lamoureux reposted this🎉✨ Join us for GVCA's Holiday Open House! 🎄🎁 This year, we're turning up the festive vibes with an event you won't want to miss. 🌟 📅 Date: Thursday, December 7, 2023 🕓 Time: 4:00 p.m. - 7:00 p.m. 📍 Location: GVCA Office, 25 Sheldon Drive, Cambridge RSVP Today!! 🎅 https://bit.ly/49yKpzm
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Yvan Lamoureux shared thisLearn from Taylor Swift's inclusive approach to creating a construction industry where women are valued and supported. Join the conversation for a more diverse and thriving future.Yvan Lamoureux shared thisWhat Can the Construction Industry Learn from Taylor Swift? 🚧🎵 Read about the unexpected lessons the construction industry can take from none other than Taylor Swift! 🌟 https://bit.ly/3FJUCeO 👷♂️👷♀️ Just like Taylor Swift continually evolves her music and image, the construction industry can adapt and grow. Swift's ability to stay relevant and reinvent herself can be applied to the industry's practices and technologies. Check out the latest deCONSTRUCTION publication now!
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Yvan Lamoureux reposted thisPlease read, comment and share. Is your Industry welcoming to women? Does everyone feel like they belong? #womeninconstruction #belongingmatters #taylorswiftYvan Lamoureux reposted thisWhat Can the Construction Industry Learn from Taylor Swift? 🚧🎵 Read about the unexpected lessons the construction industry can take from none other than Taylor Swift! 🌟 https://bit.ly/3FJUCeO 👷♂️👷♀️ Just like Taylor Swift continually evolves her music and image, the construction industry can adapt and grow. Swift's ability to stay relevant and reinvent herself can be applied to the industry's practices and technologies. Check out the latest deCONSTRUCTION publication now!
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Yvan Lamoureux liked thisYvan Lamoureux liked thisThree months ago, I "retired" from my role as CEO of Apply Digital, the company I co-founded - and started golfing more. Today, I am stepping back into the role of CEO at Uniserve Communications Corporation, where I have also been serving as Chairman. Many have asked why I made this decision, and here are a few reasons: 1. I see a significant market opportunity with Uniserve, particularly in Canadian sovereign data centers and tech services for the mid-market. 2. Uniserve has a solid foundation, with long-term clients and a great team that I believe I can support with my experience. 3. As a publicly traded company (TSX: USS), this role offers me valuable learning opportunities, having previously only worked in the private sector. 4. We are at a category-defining moment with AI, and I am excited about the potential to create a digital infrastructure leader in Canada. And of course, I can't travel and golf all the time! My brain needs some activity, and having a purpose is essential for well-being. My family is very supportive of this new chapter, adding a bit of fun and excitement for them as well! Uniserve is Canada wide - but look at our team in Vancouver getting ready to leap to the next level!!
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Yvan Lamoureux liked thisYvan Lamoureux liked this𝐌𝐜𝐊𝐢𝐧𝐬𝐞𝐲 𝐈𝐧 360 𝐂𝐥𝐚𝐮𝐝𝐞 𝐏𝐫𝐨𝐦𝐩𝐭𝐬 — 𝐔𝐬𝐞 𝐂𝐥𝐚𝐮𝐝𝐞 𝐥𝐢𝐤𝐞 𝐚 𝐌𝐜𝐊𝐢𝐧𝐬𝐞𝐲 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭𝐬. Most people use AI to generate answers. Consultants use it to structure thinking. This playbook brings the consulting mindset used by firms like McKinsey & Company into Claude through 360 structured prompts designed for strategy, analysis, and decision-making. Instead of random prompting, you get consulting-grade workflows that guide Claude to think like a strategist. 🔹 𝐈𝐧𝐬𝐢𝐝𝐞 𝐭𝐡𝐞 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 1️⃣ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐌𝐚𝐫����𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 Prompts for competitive analysis, market positioning, and strategic planning. 2️⃣ 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 𝐒𝐨𝐥𝐯𝐢𝐧𝐠 Framework-driven prompts that break complex business problems into clear, logical components. 3️⃣ 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 Prompts to evaluate processes, identify inefficiencies, and design improvement strategies. 4️⃣ 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠-𝐒𝐭𝐲𝐥𝐞 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 Prompts to generate insights, recommendations, and structured action plans. 🧠 𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐓𝐡𝐢𝐬 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 • 360 Consultant-Style Prompts for strategic thinking • Framework-driven structure inspired by top consulting practices • Optimized for Claude to produce deeper analysis • End-to-end consulting flow from diagnosis → strategy → execution 👉 𝐂𝐨𝐦𝐦𝐞𝐧𝐭 “360” 𝐚𝐧𝐝 𝐈’𝐥𝐥 𝐬𝐞𝐧𝐝 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐥𝐢𝐧𝐤. #Consulting #AIforConsultants #ClaudeAI #StrategyConsulting #ManagementConsulting #BusinessStrategy #PromptEngineering
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Yvan Lamoureux liked thisYvan Lamoureux liked thisThe Core Skills for 2030 Join our Liztek LinkedIn community https://lnkd.in/gcbGihw9 Credits to Jeroen Kraaijenbrink ---------------- Here's the original post: The most essential skills for 2030? They’re not just technical. They’re strategic. This chart from the World Economic Forum shows what employers expect to matter most by 2030. In the upper-right quadrant—skills that are both core today and expected to grow in importance—we see: -> Analytical thinking -> Resilience, flexibility & agility -> Leadership & social influence -> Motivation & self-awareness -> Creative thinking -> Systems thinking -> Curiosity & lifelong learning These aren’t niche capabilities. They’re the core drivers of strategy in action. Yes, technological literacy, AI and data skills matter too. But the bulk of what’s rising isn’t just technical—it’s about how people think, adapt, lead, and execute in a changing world. This is exactly why we built the Big 5 of Strategy © - a structured competency framework that helps individuals, teams, and organizations map their strategy and implementation strengths and cultivate an integrative set of essential power skills. It is: ✅ Grounded in science ✅ Built for practical use in organizations ✅ Focused on the human capabilities that drive strategic success We’re now opening up to 5 large organizations to work with us as early adopters before launch. You and your people get exclusive access to the online self-assessment and help shape how strategy skills are developed in the next decade.
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Yvan Lamoureux liked thisResharing to give this great opportunity more reach. American Marketing Association (AMA), Toronto is looking for a Creative Director! #creative #director #ama #marketing #torontoYvan Lamoureux liked thisAmerican Marketing Association (AMA), Toronto, is looking for a Creative Director! We’re on the hunt for a bold, creative mind who wants to make waves in Canada’s marketing scene (and beyond 🌍). This is your chance to put your stamp on AMA Toronto’s look and feel — shaping the future of our visual identity. You’ll get to team up with leaders across industries, swap ideas, and build something amazing together. And the best part? You’ll be joining a crew of passionate volunteers who keep the magic alive. Please DM me for more details. Jessica Siu Duo Ma, PMP Louise Taylor Dipendra Dhankhar #AMA #CreativeDirector #VolunteerOpportunity #MarketingCommunity #Toronto
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Yvan Lamoureux liked thisYvan Lamoureux liked thisAmerican Marketing Association (AMA), Toronto, is looking for a Creative Director! We’re on the hunt for a bold, creative mind who wants to make waves in Canada’s marketing scene (and beyond 🌍). This is your chance to put your stamp on AMA Toronto’s look and feel — shaping the future of our visual identity. You’ll get to team up with leaders across industries, swap ideas, and build something amazing together. And the best part? You’ll be joining a crew of passionate volunteers who keep the magic alive. Please DM me for more details. Jessica Siu Duo Ma, PMP Louise Taylor Dipendra Dhankhar #AMA #CreativeDirector #VolunteerOpportunity #MarketingCommunity #Toronto
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Yvan Lamoureux liked thisYvan Lamoureux liked this8 ChatGPT Prompt Frameworks To Help You Master AI Credit to Chris Donnelly, follow him for more valuable content. ------ Here's the original post: In 2025, there's one skill you can't afford to ignore: Mastering the art of prompting. Most people are still using AI incorrectly. They are asking the wrong questions, And getting average answers. Meanwhile, the top 1% are turning it into the invisible engine, Running their operations while saving them time and energy. If you want AI to 10x your productivity, Start by elevating your prompts. Here are 8 that I use every week: (Check the sheet for examples of each) 1️⃣ R-T-F Role: Specify the role you want the AI to assume. Task: Define the task you want the AI to perform. Format: Indicate the format in which you want the output. 2️⃣ S-O-L-V-E Situation: Define the context or situation. Objective: Specify the goals. Limitations: Define any limitations or constraints. Vision: Outline the vision or goal. Execution: Plan the steps for execution. 3️⃣ T-A-G Task: Define the task at hand. Action: State the action needed. Goal: Clarify the goal to be achieved. 4️⃣ R-A-C-E Role: Specify the character you want the AI to play. Action: State the basic instruction or the job you need to be done. Context: Provide the background information the AI will need. Expectation: Describe the outcome you need. 5️⃣ D-R-E-A-M Define: Define the problem or context. Research: State the research needed. Execute: How to execute the plan. Analyse: How to analyse the results. Measure: Define how to measure the outcomes. 6️⃣ P-A-C-T Problem: Define the problem. Approach: Describe the approach. Compromise: Write about potential compromises. Test: Define the test or measurement. 7️⃣ C-A-R-E Context: Give the context. Action: Describe the action needed. Result: Clarify the expected result. Example: Provide an example for clarity. 8️⃣ R-I-S-E Role: Specify the role. Input: Describe the input needed. Steps: Could you ask for steps to follow? Expectation: Describe the expectation. Once you learn how to prompt, The potential for what you can do with AI is limitless. ------- Follow AI Sales Playbook for more AI mastery tips.
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Yvan Lamoureux liked thisYvan Lamoureux liked thisManagement Consultants: You Don’t Need 100 AI Tools. Just These 28 That Deliver Results for You and Your Clients. You're paid to solve complex problems, fast. But between research, strategy, slides, and client reports — your time disappears. ✅ Built for solo consultants & boutique firms ✅ Enhances analysis, strategy, communication & delivery ✅ Just ChatGPT + 28 purpose-built GPTs that get results 👇 Here’s the AI stack that streamlines your consulting workflow: 🧠 Research & Insight Market Research GPT – Analyze industries & competitors fast SWOT & PESTLE GPT – Run strategic diagnostics instantly Client Discovery GPT – Ask the right questions, faster Survey Builder GPT – Validate assumptions with real data 📈 Strategy & Planning Business Model Canvas GPT – Map business models visually OKR Planner GPT – Align goals and execution Growth Strategy GPT – Identify levers for scaling Risk Analysis GPT – Spot threats before they hit 🧾 Reports & Deliverables Deck Creator GPT – Build clean, client-ready slide decks Executive Summary GPT – Write high-level insights fast Proposal Generator GPT – Create winning proposals KPI Dashboard GPT – Design metrics that matter 📣 Marketing & Authority LinkedIn Strategy GPT – Attract ideal clients Hook Generator – Write compelling opening lines Content Calendar GPT – Stay visible and consistent Newsletter GPT – Share value that drives referrals ⚙️ Systems & Execution Notion for Consultants GPT – Organize everything Zapier GPT – Automate repetitive work Humanize GPT – Make your AI writing sound natural Canva GPT – Design slide decks, visuals & one-pagers ⚡ This is your lean, powerful, AI-enhanced toolkit for modern consulting success. 📌 Save this post. 📲 Follow ChatGPT Prompts for Consultants for more. 💬 Want all 28 GPT links? Drop a “CONSULTING STACK” in the comments. #AIforConsultants #GPTTools #ManagementConsulting #ConsultingProductivity #BusinessStrategy #ClientAttraction #ConsultingAutomation #SlideDecks #ProposalWriting #ChatGPTforConsultants
Experience & Education
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CrankWorks Creative Inc.
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Projects
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Business Excellence Awards Gala 2013
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French
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researchmetrix
CEO / Founder
-The Team ResearchMetrix brings together a dynamic team of specialists from diverse fields spanning Digital Transformation, Strategy, Idea Innovation, Creative Development, Design and Sales, united by a defining belief in using human-centric creative thinking to maximize Patient Recruitment strategies encouraging more positive patient outcomes again and again.
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“Yvan, along with his team at Crankworks Creative, is a great business partner for businesses looking to grow. With a consultative approach, Yvan takes client ideas and builds upon them, including leveraging industry trends and best practices. Recently he met with myself and a colleague to review our Marketing Content Plan and make suggestions for how to develop and grow our brand. His suggestions included both small-step changes as well as more strategic ones - a great balance to help us move forward in our marketing efforts. On a recent project with quick turnaround, our team appreciated Yvan's collaborative approach: the way he asked questions, confirmed understanding of our specifications and worked to help us meet our timeline. Thank-you for your partnership Yvan!”
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For Toronto startups, a robust branding strategy isn't just about a logo; it's the bedrock of your market identity and growth. In a city as dynamic as ours, standing out requires more than just a great idea—it demands a strategic visual and verbal presence that resonates with your target audience. At Spark Studios, we believe in crafting brands that are not only aesthetically premium and modern but also deeply strategic, reflecting your core values and vision. A clean, minimalist approach ensures clarity and impact, cutting through the noise to communicate your unique value proposition effectively. From initial IT consultation to sophisticated web development and graphic design, every touchpoint should reinforce a cohesive brand narrative. This strategic consistency builds trust, enhances recognition, and ultimately drives engagement. Don't let your brand be an afterthought. Elevate your startup's presence with a professional strategy designed for distinction. What aspects of branding do you find most challenging when launching a new venture in Toronto? #BrandingStrategy #StartupSuccess #TorontoBusiness #WebDesignToronto #DigitalMarketing
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