Patricia Corsi

Interesting read on how The Coca-Cola Company modernised its Marketing Machine. And what can other brands learn from its approach to impact, efficiency and accountability. #AI #Marketing #CMO #Ecommerce #CX #DigitalTransformation #Growth

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As COP30 kicks off in Belém, Brazil, Unilever is calling on governments to raise global ambition and boost real-world delivery to unlock sustainable business growth. We have long championed corporate climate leadership and ambitious Nationally Determined Contributions (NDCs), but now we are getting specific on our dependencies for success and showcasing how our work across renewable energy, chemicals, forests, and agriculture directly supports NDCs in key countries like Brazil, India, and Indonesia. Working more closely with governments can unlock greater impact and create a powerful cycle of progress between public and private sectors. https://lnkd.in/ea9sdeSM Hannah Hislop Andrés González #UniquelyUnilever

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Great to have been back in Japan for a strategically important moment for Amway. “Healthspan in Action” marked a milestone — the first time in 22 years that our Scientific Advisory Board convened outside the U.S., bringing global scientific dialogue closer to one of our most important markets. As healthspan continues to move to the center of global wellbeing, leadership will be defined by the credibility of the science behind it. Elevating independent scientific voices strengthened trust, reinforced transparency, and helped translate science into meaningful innovation. Proud of what our teams delivered — across SAB, R&D, Marketing, Communications, and AMWAY JAPAN G.K. — and the power of true global partnership to bring this to life. This was just the beginning. #Healthspan #HealthyAging #Science #Innovation

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I recently sat down with Seth Matlins for ‘The CEO’s Guide to Marketing’ podcast from @Forbes.   It was a wide-ranging conversation, here are some of my highlights:   * How a “big idea” must be rooted in some form of enduring human truth. But for ideas to endure, they also need to evolve.   * Why managing a huge portfolio of brands and deciding how, where and when to invest is both a science and an art, as well as the lessons and inspiration that having a portfolio can bring.   * The importance of setting brands which operate in the same category apart from each other – it’s imperative you’re clear on the different purposes they serve for consumers and innovation plays a critical role in achieving this.   * How shifting perceptions and breaking out of a singular occasion to drive more growth for a brand often requires a total change of mindset internally – the role of marketing is to help people see the opportunity.   * The journey we have been on at Diageo to reorganise our Marketing teams to enable greater efficiency and effectiveness – adapting to new ways of working can be challenging but we’re maximising creative and reducing costs as a result of our new Conscious Create Teams.   https://lnkd.in/emD7vaRT   I’d love for you to listen wherever you get your podcasts: Apple: https://lnkd.in/e-UZaens Spotify: https://lnkd.in/ecE_w367   #Diageo #Forbes

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I have to admit—I read the headline and summary of “The Power of Being an Amateur” by Michelle Taite with a fair bit of skepticism. But the more I read, the more compelling and refreshing I found her insights. Taite argues that, in our AI-driven world, creativity and adaptability—rather than static expertise—are becoming the true differentiators for leaders. By strategically embracing unfamiliar pursuits—that is, stepping into “amateur” roles—we can revitalize cognitive flexibility, spark innovation, and encourage growth in ourselves and our teams #Leadership #Creativity #ContinuousLearning #AmateurMindset #Adaptability #GrowthMindset #Innovation https://lnkd.in/g5vxUpwu

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