Google Cloud for media and entertainment
The world's leading media companies use Google Cloud to transform audience experiences with innovation and insights.
Google serves billions of users. With Google Cloud, harness world-class technology to transform experiences for audiences of any size.
Generative AI and analytics for media
As audiences have more choice than ever, media companies need an edge
Turn complexity into opportunity. Use AI and analytics to uncover new ways to innovate and monetize.
“We’re excited about how generative AI-powered search will help users find the most relevant content even easier and faster.”
Robin Chacko, EVP Direct-to-Consumer, STARZ
Streaming and Live Broadcasts for Media
Media companies need to serve experiences to worldwide audiences
Improve how media is shared with the masses. Deliver content to a global audience while maximizing cost efficiencies, and modernizing infrastructure.
Leverage the same infrastructure that YouTube uses to serve its two billion global users—producing reliable streams with access to a large network.
“As we continue to reach new viewers… we know we can depend on Google Cloud to help us have a solid, state-of-the-art offering.”
Geir Magnusson Jr, CTO, fuboTV
Explore content delivery solutions:
Direct-to-Consumer for Media
Audiences have shifted their media consumption to digital platforms
Understand and delight audiences. Forge personalized connections with users using richer data and insights.
“On-premises, when we experience a failure on the main encoders, it takes a few seconds for the backup encoders to kick in. As a result, mobile customers see a few seconds of black screen. Now, with the Google Cloud encoding solution, the switch is seamless because we already have a copy available and ready to deliver.”
Davide Gandino, Head of Streaming, Cloud, and Computing Systems, Sky Italia
Cloud-Enabled Content Production for Media
Media companies must produce content quicker and with more efficiency
Catapult content creation. Streamline production workflows and modernize content management.
“Google Cloud has always been an important part of our overall strategy to attain infinite rendering power at a moment’s notice, and what you see on the screen is a result of that important partnership.”
Jordan Soles, CTO, Rodeo FX
Unlock media insights
Generative AI and analytics for media
As audiences have more choice than ever, media companies need an edge
Turn complexity into opportunity. Use AI and analytics to uncover new ways to innovate and monetize.
“We’re excited about how generative AI-powered search will help users find the most relevant content even easier and faster.”
Robin Chacko, EVP Direct-to-Consumer, STARZ
Distribute content anywhere
Streaming and Live Broadcasts for Media
Media companies need to serve experiences to worldwide audiences
Improve how media is shared with the masses. Deliver content to a global audience while maximizing cost efficiencies, and modernizing infrastructure.
Leverage the same infrastructure that YouTube uses to serve its two billion global users—producing reliable streams with access to a large network.
“As we continue to reach new viewers… we know we can depend on Google Cloud to help us have a solid, state-of-the-art offering.”
Geir Magnusson Jr, CTO, fuboTV
Explore content delivery solutions:
Delight digital audiences
Direct-to-Consumer for Media
Audiences have shifted their media consumption to digital platforms
Understand and delight audiences. Forge personalized connections with users using richer data and insights.
“On-premises, when we experience a failure on the main encoders, it takes a few seconds for the backup encoders to kick in. As a result, mobile customers see a few seconds of black screen. Now, with the Google Cloud encoding solution, the switch is seamless because we already have a copy available and ready to deliver.”
Davide Gandino, Head of Streaming, Cloud, and Computing Systems, Sky Italia
Boost media production
Cloud-Enabled Content Production for Media
Media companies must produce content quicker and with more efficiency
Catapult content creation. Streamline production workflows and modernize content management.
“Google Cloud has always been an important part of our overall strategy to attain infinite rendering power at a moment’s notice, and what you see on the screen is a result of that important partnership.”
Jordan Soles, CTO, Rodeo FX
Latest thought leadership in media and entertainment
How AI is shaping the future of media and entertainmentMultimodal AI, AI agents, and other groundbreaking innovations are poised to revolutionize the media and entertainment industry. Learn how these emerging trends could impact your business and gain a competitive edge.5-min read
Generative AI in media and entertainmentGen AI can help you create quality content and enhance personalization. Discover three strategies you can implement.5-min read
Protect your content with multilayered security
Render media with Google Cloud
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