Company Updates

Muse will be the latest AI platform to connect to Instacart's grocery infrastructure. AI has created new starting points for grocery shopping — new surfaces, new assistants, and new ways a grocery need can surface...

Company Updates

At Instacart, we've long believed that grocery delivery should meet you where you are — and we mean that literally. Today, that vision gets a little bigger: Instacart has partnered with Airbnb to offer grocery...

Company Updates

Let's just say it: grocery shopping is hard. We're talking hundreds of thousands of SKUs across tens of thousands of stores, and each one is laid out differently. Then there's produce, which varies by season,...

Enterprise Blog

A new SaaS insights solution from Instacart Enterprise platform is giving CPGs a daily, store-level read on their product’s on-shelf availability across nearly 100,000 stores. CPG brands have invested billions in building demand: media, innovation,...

Enterprise Blog

Food Bazaar, Harmon’s, Heritage Grocers Group, The Save Mart Companies, Stew Leonard’s, and Woodman’s are among grocers bringing Cart Assistant to help their customers plan meals, manage budgets, and manage dietary preferences As AI changes...

Enterprise Blog

Storefront Pro’s latest personalization capabilities bring more relevance throughout the shopping journey from search to checkout, by helping retailers better merchandise their offerings and create more impactful customer experiences. The most effective digital grocery experiences...

Caper

Grocery retailers have invested heavily in digital personalization. The challenge is bringing that intelligence into the store, where most of the revenue is. The gap hiding in plain sight Investments in digital personalization are paying...

Caper

Last year, we announced new omnichannel savings features for our AI-powered Caper Carts , including the introduction of Electronic Benefits Transfer for Supplemental Nutrition Assistance Program (EBT SNAP) item eligibility tracking. Today, we’re excited to...

Caper

Starting today, we’re bringing Caper Carts to even more stores across Missouri and expanding into Illinois – marking the first time the smart carts will be available in Illinois. This expansion follows Schnucks’ first introduction...

FoodStorm

White Paper: The Foodservice Flywheel How grocers build compounding growth through perimeter counter investment. >> Download the White Paper Here << The grocers winning the perimeter aren't running isolated departments. They're running a self-reinforcing flywheel...

FoodStorm

FoodStorm more than doubles its reach to 2,800 stores, including Coborn’s Inc., Giant Eagle, Lucky Supermarkets, and Save Mart, that are now live with the platform As people seek out more freshly prepared foods from...

FoodStorm

Mother’s Day is one of the biggest holidays for fresh food and floral — and customers are looking for thoughtful, convenient ways to show they care. Whether it’s brunch with the family, a heat-and-serve dinner,...

In-Store Mode

A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on...

In-Store Mode

At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized...

In-Store Mode

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are...

Scan & Pay

For the last decade, we’ve worked with grocers to bring their businesses online, and helped people find their favorite foods and get them delivered to their door in just a few clicks. While there’s a...

Scan & Pay

Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the...

Scan & Pay

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the...

Instacart Ads

California Avocados has long been committed to promoting the unique story behind locally grown California Avocados. When the organization set out to make the most of peak California Avocado season in 2026, they turned to...

Instacart Ads

Founded in 2012 by Jason Burke out of a simple kitchen hobby, New Primal has grown from a homemade jerky passion project into one of the most recognizable names in better-for-you meat snacks. With a...

Instacart Ads

At Instacart Ads, we’re here to put your brand in more carts. And we’re introducing optimized media mix campaigns, now available in open beta, to do just that in a smarter, easier way. This new...

Instacart Health

When wildfires tore through neighborhoods across Los Angeles County in early 2025, the Y was already on the ground. Across 17 local branches, Y staff and volunteers opened their doors to displaced families, providing food,...

Instacart Health

For more than a decade, Instacart has been proud to serve Chicago – helping families access the groceries they need, supporting local retailers across the city, and creating flexible earning opportunities for shoppers in neighborhoods...

Instacart Health

For 21 million children in the United States, when schools break for summer, free school meals suddenly disappear. As a result, childhood hunger often spikes, and food banks see increased demand to help close the...

Instacart Business

You’ve been hard at work, and we’ve got the receipts to prove it. When you chose Instacart Business, you didn’t just choose another vendor. You brought in a partner. One that’s ready to help whether...

Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs. At Instacart Business, we...

Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs. At Instacart Business, we...

Policy & Government Affairs

As Americans continue to celebrate our nation's 250th anniversary, it's a natural moment to reflect on those who have made tremendous contributions to this country's safety and freedom, often at significant personal cost. For too...

Policy & Government Affairs

UPDATE 7/1/26: This post has been updated with additional information about changes for shoppers in effect as of July 1, 2026, including stricter constraints and requirements resulting from the city expanding the scope of its...

Policy & Government Affairs

Each summer, more than 21 million children who depend on free or reduced-cost school meals lose access to that support the moment school lets out — falling hardest on families with the fewest options. Recently,...

Shopper Community

Since launching Cart Star, we've been committed to rewarding and recognizing shoppers who consistently deliver outstanding experiences to their customers. Today, we’re introducing points to Cart Star to give you more flexibility to reach higher...

Shopper Community

UPDATE 7/1/26: This post has been updated with additional information about changes for shoppers in effect as of July 1, 2026, including stricter constraints and requirements resulting from the city expanding the scope of its...

Shopper Community

At Instacart, we've always been committed to supporting the shoppers who serve customers across North America. Many shoppers tell us they choose our platform for its flexibility while pursuing bigger career goals—and we want to...

Data & Trends

From candy bowls to costume carts, here's what 2025 Instacart orders reveal about Halloween trends. KEY TAKEAWAYS Reese's runs the country. Reese's Peanut Butter Cups are the No. 1 candy by ounces sold, and the...

Data & Trends

The "protein and fiber" era is here, and the grocery data proves it’s a real trend with staying power KEY TAKEAWAYS Customers are asking for it by name. The share of Instacart searches containing the...

Data & Trends

Just in time for National Ice Cream Day on July 19, Instacart dug into a year of ice cream orders to find the flavors and brands filling America's carts, along with the delightfully regional tastes...

Life at Instacart

When Ad Age named Local Produce its 2026 In-House Agency of the Year, the industry took notice. But for the team behind Instacart's in-house creative agency, the recognition was more of a validation than a...

Life at Instacart

From September 15 through October 15, we celebrated Latinx & Hispanic Heritage Month at Instacart. Championed by Sazón, our Employee Resource Group (ERG) dedicated to the Latinx community, this year’s activities were anchored under the...

Life at Instacart

Happy Pride Month ! This month, our Rainbow Carrots Employee Resource Group (ERG) proudly led this year's festivities, featuring both virtual and in-person events designed to celebrate Instacart’s diverse identities and make room for positive...

Tech & Innovation

On-call work is a race to turn noisy signals into shared judgment. The hardest minutes of that race aren't the ones spent fixing the bug — they're the ones spent figuring out what the bug...

Tech & Innovation

Key Contributors: Moein Hasani, Hamidreza Shahidi, Trace Levinson, Guanghua Shu Introduction At Instacart, we are laser-focused on improving the user experience by making shopping feel easy, engaging, and personalized. Our discovery surfaces play a central...

Tech & Innovation

Key Contributors: Youming Luo, Andrew Tanner, Matas Sriubiskis, Sylvia Lin, Sikun Zhu, Lei Li, Xiao Zhou Introduction Caper is Instacart’s AI-powered smart cart that provides customers with a fast, seamless, and intuitive shopping experience. We...

Small Business Spotlight

​​This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...