Company Updates

Let's just say it: grocery shopping is hard. We're talking hundreds of thousands of SKUs across tens of thousands of stores, and each one is laid out differently. Then there's produce, which varies by season,...

Company Updates

Back-to-school season is quickly approaching – and Instacart is here to help make it a little easier on the wallet. Whether you're loading up on lunchbox staples, restocking the pantry for weekday mornings, or hunting...

Company Updates

We believe every family should have access to the food they love at prices they can afford. That's been at the core of Instacart since the beginning, from being the first online grocery platform to...

Enterprise Blog

Built to grow with you: How Storefront Pro powers your digital grocery business With e-commerce contributing significantly to the dollar growth of the industry — nearly 75% of total grocery dollar growth according to a...

Enterprise Blog

Across Europe, in-store and online shopping have stopped competing and started complementing each other. A new Instacart-commissioned survey of more than 2,700 grocery customers across France, Germany, Italy, Spain, and the UK finds 61% of...

Enterprise Blog

As retail media networks continue to scale, the effectiveness of their machine learning models depends on the data they're trained on. Do those models understand the unique dynamics of your category, catalog, and shoppers, or...

Caper

Grocery retailers have invested heavily in digital personalization. The challenge is bringing that intelligence into the store, where most of the revenue is. The gap hiding in plain sight Investments in digital personalization are paying...

Caper

Last year, we announced new omnichannel savings features for our AI-powered Caper Carts , including the introduction of Electronic Benefits Transfer for Supplemental Nutrition Assistance Program (EBT SNAP) item eligibility tracking. Today, we’re excited to...

Caper

Starting today, we’re bringing Caper Carts to even more stores across Missouri and expanding into Illinois – marking the first time the smart carts will be available in Illinois. This expansion follows Schnucks’ first introduction...

FoodStorm

White Paper: The Foodservice Flywheel How grocers build compounding growth through perimeter counter investment. >> Download the White Paper Here << The grocers winning the perimeter aren't running isolated departments. They're running a self-reinforcing flywheel...

FoodStorm

FoodStorm more than doubles its reach to 2,800 stores, including Coborn’s Inc., Giant Eagle, Lucky Supermarkets, and Save Mart, that are now live with the platform As people seek out more freshly prepared foods from...

FoodStorm

Mother’s Day is one of the biggest holidays for fresh food and floral — and customers are looking for thoughtful, convenient ways to show they care. Whether it’s brunch with the family, a heat-and-serve dinner,...

In-Store Mode

A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on...

In-Store Mode

At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized...

In-Store Mode

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are...

Scan & Pay

For the last decade, we’ve worked with grocers to bring their businesses online, and helped people find their favorite foods and get them delivered to their door in just a few clicks. While there’s a...

Scan & Pay

Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the...

Scan & Pay

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the...

Instacart Ads

Manitoba Harvest is a leader in branded hemp and superseed-based foods, recognized as a Certified B Corporation and the first Canadian food company to attain a Carbonzero Certification. Since 1998, Manitoba Harvest has taken a...

Instacart Ads

HOPWTR, the Los Angeles-based sparkling hop water brand on a mission to redefine what adult beverages can be, has made Instacart Ads a cornerstone of its retail media strategy — and the results speak for...

Instacart Ads

Instacart unveils a full-service, in-house creative marketing offering for CPG brands of all sizes Today, at Cannes Lions 2026, we're officially unveiling Instacart Ads Studio – a full-service creative marketing offering designed to help CPG...

Instacart Health

For more than a decade, Instacart has been proud to serve Chicago – helping families access the groceries they need, supporting local retailers across the city, and creating flexible earning opportunities for shoppers in neighborhoods...

Instacart Health

For 21 million children in the United States, when schools break for summer, free school meals suddenly disappear. As a result, childhood hunger often spikes, and food banks see increased demand to help close the...

Instacart Health

How online grocery delivery and nutrition incentives can unlock healthier choices in rural communities. Every grocery cart has the potential to be a touchpoint in healthcare. This belief has guided our Instacart Health work from...

Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs. At Instacart Business, we...

Instacart Business

In foodservice, an empty shelf isn't only an inconvenience - it's a lost sale, a frustrated customer, and a kitchen that grinds to a halt. That’s why Buyers Edge Platform Fresh Division , which includes...

Instacart Business

Supply chain disruptions - from unexpected ingredient shortages to last-minute demand spikes - are a constant reality for foodservice operations. PRO*ACT, a leading provider of fresh produce, is partnering with Instacart Business to bring solutions...

Policy & Government Affairs

As Americans continue to celebrate our nation's 250th anniversary, it's a natural moment to reflect on those who have made tremendous contributions to this country's safety and freedom, often at significant personal cost. For too...

Policy & Government Affairs

UPDATE 7/1/26: This post has been updated with additional information about changes for shoppers in effect as of July 1, 2026, including stricter constraints and requirements resulting from the city expanding the scope of its...

Policy & Government Affairs

Each summer, more than 21 million children who depend on free or reduced-cost school meals lose access to that support the moment school lets out — falling hardest on families with the fewest options. Recently,...

Shopper Community

UPDATE 7/1/26: This post has been updated with additional information about changes for shoppers in effect as of July 1, 2026, including stricter constraints and requirements resulting from the city expanding the scope of its...

Shopper Community

At Instacart, we've always been committed to supporting the shoppers who serve customers across North America. Many shoppers tell us they choose our platform for its flexibility while pursuing bigger career goals—and we want to...

Shopper Community

UPDATE: This enhanced fuel support program has now concluded, running from March 30, 2026 through July 4, 2026. Thank you to all the shoppers who participated. At Instacart, we know that when fuel costs go...

Data & Trends

Just in time for National Ice Cream Day on July 19, Instacart dug into a year of ice cream orders to find the flavors and brands filling America's carts, along with the delightfully regional tastes...

Data & Trends

Few holidays show up in Instacart orders quite like the Fourth of July. Fire up the grill, open that bag of chips, and pack the cooler because Independence Day is summer at its peak filled...

Data & Trends

Ask anyone what summer tastes like and you'll get a different answer. A perfectly ripe peach. Sweet corn straight off the grill. Watermelon at a Fourth of July cookout. The list is different for everyone,...

Life at Instacart

When Ad Age named Local Produce its 2026 In-House Agency of the Year, the industry took notice. But for the team behind Instacart's in-house creative agency, the recognition was more of a validation than a...

Life at Instacart

From September 15 through October 15, we celebrated Latinx & Hispanic Heritage Month at Instacart. Championed by Sazón, our Employee Resource Group (ERG) dedicated to the Latinx community, this year’s activities were anchored under the...

Life at Instacart

Happy Pride Month ! This month, our Rainbow Carrots Employee Resource Group (ERG) proudly led this year's festivities, featuring both virtual and in-person events designed to celebrate Instacart’s diverse identities and make room for positive...

Tech & Innovation

On-call work is a race to turn noisy signals into shared judgment. The hardest minutes of that race aren't the ones spent fixing the bug — they're the ones spent figuring out what the bug...

Tech & Innovation

Key Contributors: Moein Hasani, Hamidreza Shahidi, Trace Levinson, Guanghua Shu Introduction At Instacart, we are laser-focused on improving the user experience by making shopping feel easy, engaging, and personalized. Our discovery surfaces play a central...

Tech & Innovation

Key Contributors: Youming Luo, Andrew Tanner, Matas Sriubiskis, Sylvia Lin, Sikun Zhu, Lei Li, Xiao Zhou Introduction Caper is Instacart’s AI-powered smart cart that provides customers with a fast, seamless, and intuitive shopping experience. We...

Small Business Spotlight

​​This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...