Ananda Vikatan

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Ananda Vikatan

Editor	Subramaniam Srinivasan
Categories	General
Frequency	Weekly
Founded	1926; 100 years ago (1926)
Company	Vikatan Group Pvt. Ltd.
Country	India
Language	Tamil
Website	Ananda Vikatan

Ananda Vikatan is a Tamil-language weekly magazine published from Chennai, India.^[1]

Ananda Vikatan was started by Late Pudhoor Vaidyanadhaiyar in February 1926 as a monthly publication. The issue for December 1927 was not published due to financial difficulties. In January 1928 Subramaniam Srinivasan bought the rights from Vaidyanadhaiyer and relaunched the publication in February 1928 in a new format.^[2] He paid ₹200 (equivalent to ₹45,000 or US$540 in 2023) at the rate of ₹25 per letter in the Tamil-language name (ஆனந்த விகடன்) of the publication to buy the rights.^[3] He built it into a weekly and sales soon rose. Veteran journalist and media personality and Srinivasan's son S. Balasubramanian served as editor, managing director and publisher of the magazine for nearly fifty years till 2006.^[4] He also started the "Manavar Thittam" or student journalism scheme that has been active for the last thirty years and counting. He also launched Junior Vikatan, a biweekly Tamil investigative journal in the 1980s. Balasubramanian later served as chairman emeritus of the Vikatan Group after retiring from active involvement and handing over the reins to his son B. Srinivasan.

Vikatan Televistas was launched by Vasan Publications in the late 1990s starting with mega-serials on Sun TV such as Thirumathi Selvam and Thendral. In 2020, during the COVID-19 pandemic it withdrew from Sun TV and decided to move and proceed with other channels, too.^[5] Since 2021, it has produced and made stories for Star Vijay. It debuted with shows such as Thamizhum Saraswatiyum and Siragadikka Aasai. In 2023, it also debuted in Kalaignar TV with the show Ranjithame.

In 2024, Vikatan Televistas debuted in Hindi television industry by co-producing Udne Ki Aasha for StarPlus.^[6]

The company ventured into film production as Vikatan Talkies, and successfully made the comedy Siva Manasula Sakthi starring Jiiva and Anuya that launched the career of the director Rajesh.^{[citation needed]} They then followed this with the commercially unsuccessful byVaalmiki.^[7] The media house still produces a variety of programs for television and has branched out into various streams of media content with an online digital broadcast of snippets of news, views, interviews, etc.^[5]

• Siva Manasula Sakthi (2009)
• Valmiki (2009)

The awards ceremony has been held since 2008, with the most recent being in January 2019.^[8]

Ananda Vikatan has had numerous sister magazines. These included Aval Vikatan, Chutti Vikatan, Doctor Vikatan, Junior Vikatan, Motor Vikatan, Naanayam Vikatan, Pasumai Vikatan, Sakthi Vikatan and TimePass. Cinema Vikatan is the YouTube channel that covers cinema.^[9]

• Official Website
• J-POD: B. Srinivasan of Ananda Vikatan, podcast on Krishna Prasad's jpod