Rita McGrath

Rita McGrath is a best-selling author, a sought-after advisor and speaker, and a longtime faculty member at Columbia Business School. Rita is considered one of the world’s top experts on strategy and innovation. She is the winner of the 2022 CK Prahalad award for scholarly impact on practice from the Strategic Management Society, and in the same year was inducted into the Business Excellence Hall of Fame. She ranks among the top 10 management thinkers globally, including the #1 award for strategy by Thinkers50. Rita’s most recent book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019). Rita is the author of four other books, including the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). Rita is one of the most widely published authors in the Harvard Business Review, including the best-selling article “Discovery Driven Planning” (1995), which was recognized as an early articulation of today’s “lean” st