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How Michter’s Celebration Sour Mash Became an American Whiskey Unicorn

Today, Michter's Celebration Sour Mash has a claim as modern American whiskey’s biggest unicorn. But its origins are much humbler.

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How Michter’s Celebration Sour Mash Became an American Whiskey Unicorn
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    How Michter's Celebration Sour Mash Became an American Whiskey Unicorn

    How Michter's Celebration Sour Mash Became an American Whiskey Unicorn

    When it comes to the most sought-after American whiskeys, Kentucky-based Michter’s has at least a few bottles in contention. Its 10-year, …

    Coveted Bottles

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