Photo of Sasha Rogelberg

Photo of Sasha Rogelberg

Sasha Rogelberg

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Two people in yellow safety vests look at a while trailer truck.

Thieves stole an Nvidia-branded truck filled with just 20,000 pounds of sand—and it points to Big Tech’s $150 million AI hardware theft headache

By Sasha RogelbergOctober 1, 2026

A TSA officer, with one arm crossed over his body, looks into the camera.

Trump removes chairs for TSA agents, saying they ‘must meet fitness for duty requirements’

By Sasha RogelbergOctober 1, 2026

A woman in the park holds a cigarette in each hand and exhales a puff of smoke.

Vaping was supposed to get people off smoking. Now e-cig users are switching to cigarettes to try to quit

By Sasha RogelbergSeptember 30, 2026

Alex Karp, wearing a suit, looks forward.

Palantir CEO Alex Karp quietly purchased 37,000 acres of forests in Sweden—and locals found out when hunters lost leases to use the property

By Sasha RogelbergSeptember 30, 2026

Donald Trump (left) and Xi Jinping, shaking hands

‘Unsettling to American partners’: Trump’s offer to sell arms to China is an admission he doesn’t take its security threats seriously, experts warn

By Sasha RogelbergSeptember 28, 2026

Japanese Prime Minister Sanae Takaichi and U.S. President Donald Trump sit in the Oval Office.

The $40 trillion U.S. national debt is smaller than Japan’s relative to its economy—but economist warns America is still ‘the world’s largest debtor’

By Sasha RogelbergSeptember 26, 2026

Two women, with a man standing next to them, shake hand in front of a house.

Nearly half of home sellers are now offering incentives to unload their properties—even $20,000 in concessions and all-expenses-paid cruises

By Sasha RogelbergSeptember 26, 2026

Mark Carney points as Donald Trump as Trump listens, with his head bowed.

‘U.S. trade policy is damaging the U.S. auto industry’: Canada’s purchase of American cars hits new low as Trump’s tariffs backfire on U.S. automakers

By Sasha RogelbergSeptember 25, 2026

A man in a blue short points to the display screen on a Samsung refrigerator.

‘I can’t believe it’s already broken’: Samsung customers are complaining to the company over spoiled food after an update bricked AI smart fridges

By Sasha RogelbergSeptember 25, 2026

Donald Trump smiles and gives a thumbs up as he stands next to Xi Jinping.

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

By Sasha RogelbergSeptember 24, 2026

Elon Musk, standing in the oval office, touches an all-black DOGE hat on his head.

DOGE’s push to shrink the federal workforce cost the Trump administration $6.7 billion for employees not to work

By Sasha RogelbergSeptember 23, 2026

A group of young people stand together, each with the flag of Nepal draped around their shoulders.

Elon Musk’s DOGE swiped $329 million in humanitarian funding from Nepal, leaving a Gen Z tech revolution to transform the budding country’s economy

By Sasha RogelbergSeptember 20, 2026

David Risher, wearing a patterned shirt, speaks in front of a bright magenta background.

Lyft CEO David Risher is still a driver for the company: It made him realize being even one minute late could cost the customer their job

By Sasha RogelbergSeptember 19, 2026

An oil tanker on the water in front of a setting sun.

The Iran war is minting new one-day millionaires: oil tankers brave enough to sail across the Strait of Hormuz

By Sasha RogelbergSeptember 18, 2026

A man in an orange vest stands under a tent by a creek.

Americans’ data center fears are coming true—a New Jersey location just leaked 5,000 gallons of diesel

By Sasha RogelbergSeptember 17, 2026

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Trump removes chairs for TSA agents, saying they ‘must meet fitness for duty requirements’

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By Sasha RogelbergOctober 1, 2026

Mike Rowe on America’s great tradesperson shortage: ‘I don’t care what your politics are. Math doesn’t care, either’

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By Nick LichtenbergSeptember 30, 2026

Investors thought they were buying pre-IPO OpenAI and SpaceX shares. Their cash went to strip clubs, Bloomingdale’s, and shopping on Amazon, SEC alleges

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By Amanda GerutSeptember 30, 2026