Sell your WordPress plugins and themes.
We handle the rest.

Payments, subscriptions, licensing, auto updates, global taxes, and customer management in one platform. Built to help your WordPress business grow.
The Merchant of Record trusted by thousands of software makers in 100+ countries

Everything you need to sell
WordPress products globally

Checkout

A conversion-optimized checkout built specifically for software products. Go live in minutes – hosted or embedded – with subscriptions, free trials, licensing, cart abandonment recovery, and global currency support all included out of the box.

Checkout

Software licensing​

Software licensing

Manage license creation, validation, activations, renewals, and upgrades, synced directly with your billing, seemless integration with wp sdk, etc.

Automatic updates

You can automate this process and make it painless for your customers. When you deploy your product with Freemius, software updates for your premium WordPress plugins and themes are simple, smooth, and intuitive.

Automatic updates

Subscriptions

Subscriptions

Create and manage subscriptions without building billing logic. Define plans, handle renewals, upgrades, downgrades, and failed payments automatically in one place.

Developer dashboard

Manage products, pricing, licenses, subscriptions, analytics, and payouts from a single, developer-friendly control center that gives you clarity, speed, and full control as you grow.

Developer dashboard

Customer portal

Customer portal

With Freemius’ self-service Customer Portal, your users can manage their licenses, subscriptions, billing details, downloads, and invoices all in one place, reducing support load and making account management simple and secure.

Affiliate platform

Track referrals, manage commissions, process payouts, and give affiliates a self-service portal, fully integrated with your billing and licensing.

Affiliate platform

Founder-level support

Founder-level support

Get fast, founder-level support from people who understand software businesses so you can solve issues quickly, make better decisions, and keep momentum when it matters most.

Community

You’re not building alone. Join a community of 3000+ software makers sharing real-world insights on pricing, growth, and product decisions – with direct access to the Freemius team and experienced founders.

Community

Migrate from another selling platform

Move your customers, subscriptions, licenses and products to
Freemius with hands-on help from our migration team.

How Freemius works as a merchant of record?

Sell your software through a single trusted partner who takes care of global taxes for you.

Freemius manages tax collection and payments worldwide, and if a tax authority comes knocking, we handle it, not you.

The customer purchase

Your customer starts a purchase through a secure, hosted Freemius checkout directly on your site, or via our hosted checkout.

Transaction happens

Your platform hands it off to our servers, and we reach out to payment authorities.

Fraud is filtered out

We check for suspicious activity and steps in to handle disputes if they happen.

We handle everything after the sale.

Freemius takes care of all post-sale taxes, and compliance.

Payment received

You received payment of $130.

What WordPress makers say about Freemius

“If they see an opportunity to help us increase sales, they'll reach out to us. And whenever we need them, Freemius is there to help us grow."
“The freedom Freemius has allowed us resulted in more time. We're no longer stressing about licenses or payments, which allowed us to grow."
"I built my first SaaS product, got my first customers - and with Freemius, I could actually start selling."
“Freemius has taken care of everything. Licensing, payment processing, refunds management, prorating, taxes, analytics — it's all taken care of."
“With Freemius it's much easier. I have access to the data that potential buyers are going to look for."
“Freemius takes care of everything from the moment of purchase. Everything is handled through this one platform, allowing you to focus on your business."

FAQ

Can I use Freemius with my WordPress.org plugin/theme?

Yes, you can! If you are leveraging the freemium business-model – WordPress.org is a great distribution channel for getting free users. Our WordPress SDK is compliant with the WordPress.org guidelines and has been reviewed and approved, by the plugins and themes review teams. In fact, there are currently hundreds of products that are hosted on WordPress.org and are using Freemius.

Do I have to sell exclusively with Freemius?

Not at all! We don’t believe in “locking” our customers in. We are committed to continuously provide value for your businesses, so you WANT to keep working with us, even though you don’t HAVE to.

Is it possible to use Freemius for selling memberships to my theme shop?

Selling subscription-based memberships for your theme shop, monthly and annual, has never been more straightforward. You can configure and sell multiple plans/tiers, offer any combination of your products (or all of them), and set different price points, based on the number of sites that the license will be valid for. Moreover, you can sell any combination of products: themes, plugins, and add-ons.

Can I sell add-ons/extensions with Freemius?

For sure! The add-ons business-model is one of the popular models in the WordPress ecosystem. Hence, we made sure to fully support it, whether you are selling plugin add-ons or theme add-ons.

I have multiple premium WordPress products, can I sell bundles through Freemius?

Absolutely! Selling bundles is a great way to pump-up the CLTV (Customer Lifetime Value). Our bundles mechanism allows you to sell any combination of add-ons, as well as plugins and themes. Your customers will receive a single license key that they will be able to use for all the products in the purchased bundle.