Enterprise-style CRM automation architecture simulation designed to model real-world Salesforce and CRM/ERP workflow patterns.

This project demonstrates layered CRM logic including lead scoring, workflow validation, and API integration simulation using modular design principles.

This project demonstrates:

• Enterprise CRM workflow orchestration
• Business rule enforcement across pipeline stages
• Modular REST-style integration simulation
• Layered system design aligned with Salesforce ecosystems

CRM Automation Lab is structured using a layered architecture approach:

• Business Logic Layer (Scoring & Validation)
• Integration Simulation Layer (REST-style API behavior)
• Testing Layer (Unit-based validation)
• External System Simulation (ERP / Third-party sync)

The design models enterprise CRM workflow automation patterns commonly used in Salesforce-led ecosystems.

        +-------------------+
        |   Lead Input      |
        +-------------------+
                  |
                  v
        +-------------------+
        | Lead Scoring      |
        | Engine            |
        +-------------------+
                  |
                  v
        +-------------------+
        | Opportunity Stage |
        | Validation Layer  |
        +-------------------+
                  |
                  v
        +-------------------+
        | CRM API           |
        | Integration Layer |
        +-------------------+
                  |
                  v
        +-------------------+
        | External ERP /    |
        | Third-Party Sync  |
        +-------------------+

Implements weighted scoring logic based on:

• Industry type
• Company size
• Engagement score

Location: lead-scoring/

Simulates stage-based CRM workflow validation logic to enforce business rules across pipeline progression.

Location: opportunity-validation/

Models REST-style CRM API behavior including:

• Lead creation
• Lead updates
• Lead retrieval

Location: integration-layer/

Ensures validation of scoring logic and workflow behavior using structured test cases.

Location: tests/

• Modular architecture for extensibility
• Clear separation of business logic layers
• Scalable integration pattern simulation
• Test-driven validation approach
• Enterprise CRM workflow modeling

• Python
• Object-Oriented Design
• REST-style API modeling
• Workflow simulation patterns
• Modular architecture principles

• Event-driven integration simulation
• Asynchronous API retry logic
• Logging & monitoring abstraction
• Role-based workflow permissions
• ERP bi-directional synchronization modeling
• CI/CD pipeline integration

This repository is designed to simulate enterprise CRM automation patterns for architectural demonstration and system design exploration within Salesforce and CRM-integrated ecosystems.