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IMI Beverage Marketing & Consulting
15K Venues
programs that excite.
experiences that deliver.
Develop the perfect beverage campaign, drink or event with IMI — your trusted beverage marketing and consulting agency. We create captivating, relevant and profitable beverage programs and experiences that cater to your patrons — whether you are in fine dining, casual eateries, renowned hotel chains, entertainment and concessions, trendy new hotspots, cruise lines, airline clubs or retail hospitality.
"From event apps to integrated digital solutions, IMI IT streamlines operations, enhances engagement, and drives results."
& Consulting Services
We connect, care for, and guide you — helping you navigate regulations, promotions, training and more. Our team excels at finding the right partnerships to curate and craft custom-built beverage initiatives that boost sales and please your guests. With creative services and technology tools to support beverage development, menus, promotions and special events — your beverage business will thrive with IMI by your side.
Events &
Conferences
Connect, learn and explore with us. Check out IMI Agency’s hosted events and upcoming beverage industry events. From conferences to food and wine festivals, there’s always something exciting happening in the beverage industry.
trusted partner.
dependable solutions.
Transparent, fun, professional and creative. Since 1989, IMI has been dedicated to Building Better Beverage Business™ and has earned the trust of hundreds of clients. Relationships and reputation are important to us, which is why we collaborate closely with our clients and beverage alcohol partners. At our core, we’re all about personal and professional ethics, financial transparency, and playing by the rules. It’s what sets us apart and makes us a trusted leader in the national account beverage industry.
Americas – Hyatt Classics and Luxury Hotels
JUSTIN Vineyards & Winery :: Lewis Cellars :: Landmark Vineyards
Mark Gmur, The Mark Wine Group
"The IMI Events team is a one stop shop for creative and professional event execution. The team takes care of every detail from beginning to end."
Heidi Kabanuk, Terlato Wines
"The IMI Team consistently executes high quality events that are beneficial to building relationships."
Jennifer Clarke, J. Lohr Vineyards & Wines
How IMIManage Promo™ Helped IHOP Increase Avocado Add-On Sales by 124%
What does it take to keep more than 1,600 restaurant locations engaged around a single promotion? Discover how IHOP partnered with IMI Agency to transform a seasonal menu initiative into a high-energy, gamified competition that drove a 124% increase in avocado add-on incidence. From creative strategy and real-time performance tracking to operator engagement and measurable business results, this case study explores how IMIManage Promo™ helped turn promotional execution into scalable success.