Immutable Audience
The growth engine for pre-launch Steam games
Grow wishlists faster, reduce launch risk, and track what works with world-class attribution. Immutable Audience is the AI-native growth platform game studios use from first click to launch day.
Trusted by 700+ games
The 5-step growth engine
Know exactly what to do to grow wishlists, each week
Audience analyzes your game and tells you the most effective way you can grow wishlists, every single week.
A plan for this week
The highest-impact actions for your game, prioritized and refreshed every week.
Your path to launch
Projected wishlists at launch, with the monthly goals that get you there.
Know when to scale
Clear graduation criteria for moving from finding your hook to scaling it.
Case studyHow Empulse went 0 to 300K wishlists in 8 weeks
FragmentKnow exactly what to do to grow wishlists, each week
Audience analyzes your game and tells you the most effective way you can grow wishlists, every single week.
Objective: Maximize Wishlists. 246 days to launch.
This week
A plan for this week
The highest-impact actions for your game, prioritized and refreshed every week.
Your path to launch
Projected wishlists at launch, with the monthly goals that get you there.
Know when to scale
Clear graduation criteria for moving from finding your hook to scaling it.
Case studyHow Empulse went 0 to 300K wishlists in 8 weeksTurn anonymous traffic into identified players, and predict their value before launch
High-conversion game pages capture emails, socials, and Steam wishlists, unified into player profiles scored by predicted lifetime value.
Unify anonymous traffic
Capture and unify Steam, Discord, and UA traffic into owned emails.
Predict player value
Score each player's likelihood to spend using data from 700+ games.
Activate across every channel
Email players directly for every future DLC, expansion, and game you launch.
FragmentTurn anonymous traffic into identified players, and predict their value before launch
High-conversion game pages capture emails, socials, and Steam wishlists, unified into player profiles scored by predicted lifetime value.
Unify anonymous traffic
Capture and unify Steam, Discord, and UA traffic into owned emails.
Predict player value
Score each player's likelihood to spend using data from 700+ games.
Activate across every channel
Email players directly for every future DLC, expansion, and game you launch.
Run automated campaigns that lift engagement and revenue
AI-personalised email, Telegram, and in-app campaigns triggered by real player behaviour.
Convert wishlists into buyers
Launch campaigns that lift wishlist-to-purchase conversion.
Own your email list
Own emails you can convert across every game.
Personalized to every player
Our Engage agent personalizes every message from hundreds of data points.
Case studyHow Ubisoft drove >2.8x wishlist-to-purchase conversion on SteamFragmentRun automated campaigns that lift engagement and revenue
AI-personalised email, Telegram, and in-app campaigns triggered by real player behaviour.
Convert wishlists into buyers
Launch campaigns that lift wishlist-to-purchase conversion.
Own your email list
Own emails you can convert across every game.
Personalized to every player
Our Engage agent personalizes every message from hundreds of data points.
Case studyHow Ubisoft drove >2.8x wishlist-to-purchase conversion on SteamAct on your highest-ROI channels and creatives, every week
See which channels drive paying players, not just clicks. Real-time attribution.
Find your best traffic
See where real buyers come from across organic, paid, and digital storefronts.
Predict spend before launch
Score every wishlist and signup by its actual likelihood to spend.
Shift budget to what pays back
Move spend into the channels producing buyers, not just clicks.
FragmentAct on your highest-ROI channels and creatives, every week
See which channels drive paying players, not just clicks. Real-time attribution.
Find your best traffic
See where real buyers come from across organic, paid, and digital storefronts.
Predict spend before launch
Score every wishlist and signup by its actual likelihood to spend.
Shift budget to what pays back
Move spend into the channels producing buyers, not just clicks.
Launch again (and again, and again...) with your owned audience
Re-launchable player base that compounds across every game you ship.
Reactivate for every launch
Email your owned audience for every DLC, expansion, and sequel you ship.
Multiply revenue per player
One audience, 3.6x the revenue of a single launch across two games.
Never buy the same player twice
Owned emails cost nothing to reactivate, unlike paid re-acquisition.
FragmentLaunch again (and again, and again...) with your owned audience
Re-launchable player base that compounds across every game you ship.
Reactivate for every launch
Email your owned audience for every DLC, expansion, and sequel you ship.
Multiply revenue per player
One audience, 3.6x the revenue of a single launch across two games.
Never buy the same player twice
Owned emails cost nothing to reactivate, unlike paid re-acquisition.
“…Audience has become a core part of our go‑to‑market strategy”
