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As an ardent entrepreneur, I combine deep marketing, branding, and e-commerce expertise…
Articles by Arjoon J
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Arjoon J Mehra shared thisA quick update on my post yesterday regarding the **Creator Management / Influencer Marketing SaaS platform** we are looking to build. We’ve received **200+ emails, DMs and responses**, which is far more than I can meaningfully go through individually. To streamline the process, I’ve put together a short form covering relevant experience, similar products built, technology capabilities, commercials and expected delivery timelines. If you reached out regarding the earlier post, **please fill this form:** https://lnkd.in/d_Hez8VH Even if you have already emailed or messaged me, please submit the form so I can evaluate everyone through one consolidated process. I’ll go through the submissions and connect directly with the shortlisted developers/teams. Thank you to everyone who reached out.
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Arjoon J Mehra posted thisLooking to connect with a strong developer / small tech team to build a creator campaign management and intelligence platform. Broadly, the product would involve: • Large creator database with bulk CSV/Excel imports • Advanced search, filters and shortlisting • Creator profiles, commercials and historical performance • Campaign creation and workflow management • Social media performance data/API integrations • Live campaign tracking and analytics • Client-facing dashboards with shareable report links • Admin panel for managing creators, campaigns and data • Scalable backend capable of handling large datasets The objective is to build a proper working product, not just a good-looking dashboard. Preferably, we're looking for people who have worked on SaaS products, data-heavy platforms, dashboards, APIs, or social media integrations. If this is your area of expertise, please reach out with relevant work/examples at: arjoon@mlspl.co.in
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Arjoon J Mehra posted thisLooking for Someone Who Knows the Professional Certification Business. Not a digital marketer. Not an education counsellor. I’m looking to connect with someone who has actually built or operated inside the professional certification and training ecosystem, particularly HSE, occupational safety and international professional qualifications. Someone who understands how the real business works: certification partnerships, authorised training-provider models, accreditation, student acquisition, GCC/Africa/South Asia markets, and the underlying program economics. We understand the digital acquisition, performance marketing and lead-generation side. I’m looking for someone who understands the other side of the table. If you’ve built or scaled something here and are interested in doing something entrepreneurial, let’s talk. Potential business partnership. Not a job. Not a consulting assignment. Delhi NCR preferred. 📩 arjoon@mlspl.co.in
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Arjoon J Mehra posted thisLooking to Connect With People Building in Spirituality & Faith I’m exploring the spirituality, faith and devotional commerce ecosystem in India, and I’d like to connect with people who are already building in this space. Astrotalk and Sri Mandir are obvious examples because of the scale they have achieved. But I’m actually more interested in discovering the lesser-known founders and businesses operating underneath this layer. This could include businesses around puja samagri, devotional products, spiritual wearables, religious essentials, astrology, temple-linked commerce, gifting, or other faith-led consumer products and services. So, if you: Are already building a business in this space Have previously worked or operated in this category Are running a smaller but meaningful revenue-generating business Or are seriously exploring building something new in this ecosystem I’d genuinely like to connect, exchange notes, and see where the conversation goes. Not looking to sell anything here. I’m exploring the category seriously and looking to meet the right people. 📩 arjoon@mlspl.co.in Email only, please.
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Arjoon J Mehra posted thisLooking to Connect With Founders Building in Spirituality & Faith I’m looking to connect with founders, operators, or anyone actively building in the spirituality, religion, faith or devotional commerce space in India. Think of businesses such as Astrotalk or Sri Mandir as the larger examples, but I’m equally interested in the lesser-known businesses operating in this ecosystem. There are several companies quietly building businesses around puja products, religious essentials, spiritual products, devotional commerce and related categories, some already doing approximately ₹8–12 crore in annual revenue, without necessarily being widely known. If you are already building something in this category, have experience in this space, or are seriously interested in building something here, I’d be keen to connect and exchange thoughts. 📩 arjoon@mlspl.co.in Please reach out over email.
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Arjoon J Mehra posted thisLooking for a Designer Who Is Tired of Freelancing. I’m looking to connect with a seriously talented designer in Delhi who has perhaps reached that stage where freelancing has become exhausting. Someone who is tired of constantly running helter-skelter for projects, chasing payments, pitching for work, negotiating every invoice, and trying to position themselves as the distant cousin of Steve Jobs, only to realise that most businesses in India simply do not value design enough to pay properly for it. The reality is that only a small percentage of founders and businesses are genuinely design-centric, where design influences the product, brand, website, customer experience and ultimately the business itself. I’m looking for someone who: Has at least 5 years of serious design experience Is genuinely strong with Figma Understands UI/UX and website design/layouts Has worked with and understands D2C/consumer brands Has a strong eye for branding, visual identity and digital design Has real talent, but perhaps hasn’t found the stability, fixed pay/retainer or value for their work that they were looking for Most importantly, is disciplined, dependable and still hungry to prove what they can build I’m not looking for someone who merely knows how to operate design software. I’m looking for someone who understands the essence of good design and can translate an idea onto the canvas beautifully. If this sounds unusually close to your own story, I’d genuinely like to connect. Delhi only, please. 📩 arjoon@mlspl.co.in
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Arjoon J Mehra posted thisLooking for Someone Who Really Understands LinkedIn. Is there someone here who genuinely knows LinkedIn inside out, not just how to make posts? I’m looking for someone smart who understands how to manage and grow a LinkedIn presence end-to-end, including: DMs and conversations Comments and meaningful engagement Building the right network Increasing visibility and credibility Following up and nurturing relationships Consistently building and sustaining a strong presence This is an important role for me, so I’m looking for someone who understands how LinkedIn actually works beyond simply posting content. If this is genuinely your strength and you’d like to work together, please reach out at arjoon@mlspl.co.in. Thank you.
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Arjoon J Mehra posted thisI just wanted to clarify what I mean when I say influencer marketing agency or influencer campaigns. I’m talking about campaigns that actually create exclusivity, differentiation or something memorable for the brand, whether through the idea, creator selection, storytelling, distribution, or the way the campaign itself is executed. I’m not talking about the same old business of simply being a broker between a brand manager and creators. Taking a generic brief, forwarding it to 50 creators, negotiating ₹200–300 barter deals or ₹1,000–2,000 paid collaborations, circulating ChatGPT-generated scripts, chasing deliverables, and finally putting together a sheet of views for the brand manager to show internally. Unfortunately, a large part of what gets called influencer marketing today has become exactly this. There is very little marketing involved. It is largely coordination, procurement and deliverable management. So when I ask about your influencer work, I’m specifically trying to understand: What have you actually conceptualised or executed that was different, strategic, creative, or genuinely valuable for the brand? That is the kind of work I’m interested in discussing.
Arjoon J Mehra commented on a post
1d
Hi, thank you for getting in touch regarding my LinkedIn post yesterday about building a Creator Management / Influencer Marketing SaaS platform.
I’ve received 200+ emails and messages, and unfortunately, it won’t be possible for me to individually evaluate every profile over email/DM.
To keep the process quick and structured, I’d request you to please fill out this short form:
https://pixel-perfect-render-7429.lovable.app/
It should only take a few minutes and will help me evaluate relevant experience, previous work, commercials and timelines in one place.
If required, you can also reach out to me on WhatsApp after submitting the form. **Kindly message only and avoid calling at this stage.**
I’ll personally go through the submissions and reach out to the shortlisted people/teams for a detailed conversation.
Thank you!
Arjoon
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Arjoon J Mehra liked thisArjoon J Mehra liked thisWhat kind of a mischief is this? The Economic Times makes it look like #Flydubai hijacking by co-pilot was carried out by the Indian pilot when the fact is, he is a hero who saved 200 passengers onboard. Is it an agenda or wokeness?
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Arjoon J Mehra liked thisArjoon J Mehra liked thisThink about that family which would not celebrate this long weekend. That father who would be sitting in front of his son's photo and weeping. That wife and daughter who would be cursing a rotten mindset. Indians have paid the price of terr*rism with their blood everyday since the 1970s. EVERYDAY!! This is the story of one such legendary Indian. Major Dinesh Raghu Raman Ashok Chakra (P) 19JAT/34 Rashtriya Rifles On 02 October 2007, at 0820 hrs, Maj Raman deployed his company in a village in Baramulla district, where an encounter with terr*rists had commenced. At 0855 hrs, while closing in on suspected houses, Maj Raman heard shouts of a fellow officer who had been seriously injured. Displaying camaraderie of the highest order, he crawled towards him under heavy hostile fire. He extricated him and two other injured soldiers to safety. He then took on two terr*rists who had caused heavy casualties to the troops and in a fierce close-quarter battle shot both of them de*d. The other terrorists now fired on Maj Raman from another house. In the ensuing firefight, the Indian Brave was seriously injured. Undeterred, he continued leading and motivating his troops and pinned down the terrorists till he fell unconscious. Maj Raman became immortal. Major Dinesh Raghu Raman was awarded the nation’s highest peacetime gallantry award The Ashok Chakra, for his exceptional courage, camaraderie and unmatched bravery.
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Arjoon J Mehra liked thisThe post shared by Aviral is quite interesting This really made me think about Kerala's migration story. We often talk about Keralites leaving for the Gulf, Europe or elsewhere. But at the same time, people from other parts are coming to Kerala in search of work and opportunity. It's fascinating two way movement of people, skills, money and ideas. The bigger question is : Can Kerala turn this movement into an economic advantage? Maybe the future opportunity lies not in stopping migration, but managing it better and creating value from it. Kerala could become a bridge between India's workforce and the world.
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Arjoon J Mehra liked thisArjoon J Mehra liked thisWhat I love about India is how uniquely we say things: 1. Aankh aa gayi: Got Conjunctivitis. 2. Mata aa gayi: Experiencing fits. 3. Ladka haath se nikal gaya hai: Someone has chosen to pursue a career in arts.
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Arjoon J Mehra liked thisArjoon J Mehra liked thisWhen Smit Machchhar returns to India after his recovery, I hope to see Mumbaikars lining up at the airport to give him a grand welcome. A man from Mumbai who will go down in the annals of history for successfully thwarting another 9/11. Dear paparazzi, don't chase 'Bollywood stars' on that day. Click pictures of the real hero who single-handedly saved 100s of lives. #India
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Arjoon J Mehra liked thisArjoon J Mehra liked thisThe most successful people I know brainwash themselves with positivity. They invest in: - Healthy food - Great workouts - Positive affirmations - A supportive network - A curiosity-first attitude And they literally convince themselves that anything in this world is possible. And guess what? It is. To anyone. But unfortunately, less than 10% of people will act this way. The other 90% are focused on: - Anger - Politics - Division - Unfairness - Tearing people down What a miserable way to live. Give your own ideas as much attention as you give everything that's wrong with the world. The skills you could teach. The problems you could solve. That little business you could start. Give yourself a chance! Find out what’s possible. If you want help turning what you know into a small business, I put together a short, 30-minute guide to starting: https://buff.ly/lwqZSlG
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Arjoon J Mehra liked thisArjoon J Mehra liked thisIf you want to see how a personal brand and an agency actually get built, come sit next to me. This is full-time, in-office, and closer to me than any other seat on the team. Here’s what I need from you: - You'll be my WisprFlow. I talk, you get it. My brain runs fast. Ideas come in hot, usually five at a time and usually mid-sentence. I need someone who can pick out the 20% that matters, put it in the right place, and keep my calendar clean so nothing slips. - You'll be the one I trust with the chaos. You'll spend most of your day right next to me. You'll learn how I think, see what I need before I ask, and move on things without waiting to be told. - Bonus points if you know LinkedIn. You don't need to be a strategist. If you've posted, lurked, or just get how the platform works, you'll pick up context faster and be useful in ways an outsider can't be. - You'll help me show up as a person too. Personal appointments, occasional personal travel planning - the stuff that keeps my life running so I can keep building. - Instinct matters more than experience. 1+ years is plenty. I'll take someone sharp, kind, and quick to learn over someone with five years and zero initiative. Clear communication and emotional intelligence matter a lot here. This is a front-row seat. You'll be close to the decisions, the pressure, and the growth - in real time. If this sounds like the kind of chaos you thrive in, email on careers@thegrowthsquare.in with subject line “Unnati’s right hand”
Experience & Education
Honors & Awards
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1st Prize Annual Genesis B Plan Competition 2015
XLRI Jamshedpur
Represented my pet project 'The 99 Menu' at XLRI, Jamshedpur's annual B-plan fest. Won the 1st prize while competing with students from IIM A, B, L, C, IIT - K, M.
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