Uncover the latest and most impactful research in Price Fairness Perceptions in Consumer Behavior. Explore pioneering discoveries, insightful ideas and new methods from leading researchers in the field.
This study reviews dynamic pricing in digitally mediated markets through a hybrid review comprising systematic literature review following SPAR-4-SLR protocol, BERTopic, bibliometric, content analysis, and multimodal critical discourse analysis. It...
Dynamic pricing is now a standard practice in digital commerce, yet the impact of unannounced price reductions on customer experience remains underexplored. While most research has focused on price increases and perceived unfairness, this study...
Many omnichannel firms are switching from channel-specific pricing to uniform pricing, but little is known about the immediate and long-term effects of this change. Relying on a quasi-experiment setting featuring a pricing policy change varying...
Behavior-based price discrimination is a pricing strategy frequently observed in membership-based services and it has been studied widely in the literature. This paper considers a two-period behavior-based price discrimination model in which there...
Machine unlearning is a service offered to customers to withdraw their privacy from trained models, but its value is yet to be thoroughly evaluated. In addition, the free unlearning service is insufficient due to unaffordable computational cost and...
Personalized pricing entails the practice of setting different prices for consumers based on consumer data. Despite its profitability, the practice provokes strong negative fairness perceptions among consumers. This paper provides insights into...
Consumers are strategic; they choose whether to buy products now or later. In a two-period game-theoretical model, we examine the effects of third-degree price discrimination on the market, as well as the role of consumer patience in shaping these...
Merchants often use personalized pricing: they charge different consumers different prices for the same product. We assess the ethicality of personalized pricing by generalizing and extending an earlier model by Coker and Izaret (Journal of Business...
This article examines consumer perception of ethicality regarding online dynamic pricing in relation to six perceived ethical risks (discrimination, opacity, disrespect, unequal treatment, data-use, and intrusiveness). An online study was conducted...
Price fluctuations largely influence consumers’ purchasing behavior in two opposite directions: they affect price sensitivity and the acceptable price ranges, while favoring consumers to exhibit strategic behavior by waiting for prices to come back...
External shocks (e.g., due to a pandemic) may lead to price jumps in the short term. Rather than being read as a signal of increased scarcity, the resulting “price gouging” is often ascribed to sellers’ selfish exploitation of the crisis. In our...
This study examines consumers’ perceived fairness of hotel dynamic pricing, particularly in the evolving contexts of inflation and the post-pandemic phase. Instead of focusing solely on individual price points or price increases, this study develops...
Price is the core element of commercial transactions and an important parameter of competition. One of antitrust law’s aims is to ensure that market prices form under the laws of supply and demand, and not after the whims of monopolists or...
Dynamic pricing refers to a pricing strategy that flexibly changes the price of the same product or service according to market conditions as it becomes possible to reproduce the price control function through an invisible hand of AI and big data....
This book provides an updated overview of the recent progress in the theoretical study of third-degree price discrimination. It is a marketing tactic and is said to be present if the unit price is different across different groups of buyers. Its...
Für die Preisbeurteilung und das Kundenverhalten stellt die wahrgenommene Preisfairness eine zentrale psychologische Wirkungsgröße dar. Lukas Ogrzewalla befasst sich in diesem Buch mit der Preisfairness im Dienstleistungskontext. Zunächst wird ein...
Prices have a leverage effect on firm profits. Prices, however, have also an impact on customer’s perceived price fairness and thus indirectly on firm’s bottom line. A growing body of literature shows this. Papers on the level of the fair price,...
Technological innovation enables firms not only to produce green and energy-efficient products but also to more conveniently collect consumer data for price discrimination. However, such price discrimination can easily lead to unfairness when...
