Browse all latest podcasts published on plugin.fm

  • Screencasting Advantage: Aaron Francis on Making Videos Developers Actually Want to Watch

    From writing code to teaching it on video, Aaron Francis has built a thriving audience by turning screencasting into a superpower. In this episode of plugin.fm, Aaron—developer, educator, and co-founder of Try Hard Studios—shares how screencasting became his most effective channel for teaching, connecting, and building trust with other developers. He unpacks what makes screencasting such a high-leverage tool, how it fits into your funnel, and why showing your face on camera matters more than ever in a world of AI-generated content.
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  • How to Grow Your Software Business with Influencers – with Ferdy Korpershoek

    Most software businesses struggle to get noticed, but the right influencer partnership can change everything. In this episode of the plugin.fm podcast, YouTube influencer and founder of Ferdy.com, Ferdy Korpershoek, shares how software companies can partner with influencers to reach new audiences and boost product visibility. With over 1.2 million subscribers, Ferdy has firsthand experience collaborating with brands and understands what makes influencer campaigns successful.
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  • Why Developers Ignore Your Marketing – And What to Do About It

    Developer marketing is a different game with its own set of rules, and being technical yourself doesn’t guarantee you’ll win it. In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of developer psychology, explains why trust and proof beat flashy claims every time, and breaks down how non-technical marketers can still create content that speaks to makers.
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  • How to Showcase Your Product Through Content That Converts with Tom Whatley

    In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems.
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  • From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content

    Brand-driven content is losing its edge. Consumers trust real voices, not corporate messaging. So how do you tap into user-generated content at scale? In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach enabled the company to produce authoritative content with minimal internal resources.
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  • Lifecycle Marketing 101: Build, Scale, and Retain with Ashley Faus

    Acquiring new customers is just the beginning. Keeping them engaged and turning them into loyal advocates is where real growth happens. In this episode, Ashley Faus, Head of Lifecycle Marketing at Atlassian, shares proven strategies for building and scaling lifecycle marketing systems that drive retention and long-term success. With deep experience in both B2B and B2C, Ashley explains how to create meaningful customer interactions at every stage of their journey.
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