The Rethink House
Uniting all younger women in rethinking breast cancer.
A space to connect, learn, move, grow and act, together.
Rethink Breast Cancer will be opening The Rethink House in 2027/2028, a first-of-its-kind clubhouse located in downtown Toronto for connection, movement and thriving beyond breast cancer.
Whether diagnosed with breast cancer, wanting to take charge of your breast health or looking to support this cause and your peers, The Rethink House will unite all younger women under the shared goal to rethink breast cancer.
Where Rethink’s mission comes together, all under one roof
Curated activities at the House will include educational events on hot topics, community hangouts and connection, exercise and movement classes and ways to get involved and make change.
The Rethink House Pop-Up
For October 2026, Rethink is transforming a space into a living, breathing prototype of The Rethink House.
Less scrolling. More connecting.
The Rethink House Pop-Up, powered by TELUS, will celebrate Rethink’s 25th anniversary and maximize well-being for all younger women with a month-long experiential space to experience Rethink’s vision, shop the 25 for 25 Collection, attend educational and community events and help fundraise for the permanent House. Visit us at 390 Dupont St in Toronto from Oct 2-31, Mon-Sun from 10a.m.-6p.m.
Help us build the House brick by brick
To build the Rethink House we need to raise $1 million. This foundational fund will cover the set up costs and first two years of operations. Here are the ways you can donate:
This hub is a force for making positive change.
Improving breast cancer outcomes can’t rest on the shoulders of those diagnosed alone. It involves engaging the younger women the disease hasn’t touched yet. The Rethink House will create that bridge, so together, younger women can rethink the future of breast health and cancer care.
“Breast cancer has evolved and so has the noisy world younger women exist in. We are seeing an unprecedented shift. Our community and their needs are growing. More young women are being diagnosed and many are living longer after diagnosis with complex care needs. We want younger women to know that Rethink gets it, we’ve got them and our next era is dedicated to improving outcomes for all younger women.”
– MJ DeCoteau, founder and executive director of Rethink Breast Cancer.
FAQs
Why is it important to build The Rethink House?
Younger women are more isolated and overwhelmed now than ever before, especially when facing a serious illness. They don’t just need somewhere to connect. They need a space tailored to their needs to thrive. The Rethink House does just that, building on the concept of a “third space” — a community space to connect, shown to meaningfully protect health and well-being across one’s lifetime — in a way that delivers what younger people need now. A 2021 Statistics Canada report found that 29% of Canadian women aged 15–24 reported always or often feeling lonely. More recent Statistics Canada data shows that fewer than half of Canadians aged 20–29 report a strong sense of belonging to their local community. The Rethink House is not just a cool new hangout space for the next generation, it’s an answer to a crisis that is leaving younger women behind.
Who can visit The Rethink House?
Open Wed to Sun from 10 a.m. to 6 p.m.
390 Dupont St, Toronto, ON M5R 1V9
What can I do at The Rethink House?
Activities at the House will be curated to be relevant to younger women, including educational events on hot topics, community hangouts and connection, exercise and movement classes, and ways to get involved and make change.
When will The Rethink House be open?
The Rethink House will be open in 2027/2028. We are currently raising $1,000,000 to make the house possible. This foundational fund will cover the set up costs and first two years of operations. You can support our fund here.
Donate to make The Rethink House possible
The Rethink House is not just a cool new hangout space for the next generation, it’s an answer to a crisis that is leaving younger women behind. Rethink Breast Cancer cannot build this next era of impact alone. We need your support to help women facing breast cancer live better and longer. By helping fund Rethink’s future vision and The Rethink House, we can improve outcomes for the next generations of young women.