Both readings are compatible with RAW, but it makes more sense for War Caster to apply. There are weird inconsistencies if you rule it doesn't.
The question boils down to how strong you read the "as if": whether it makes concentration on Invoke Duplicity and other such abilities subject to other rules which apply to concentration on spells. Squinting harder as the "as if" isn't going to clear it up. We can look for narrative inconsistencies that follow from either choice.
Nobody is suggesting that Invoke Duplicity and similar abilities1 fully count as spells. They can't be counterspelled because activating them isn't casting a spell. They can't be dispelled because the magical effects they create aren't created by a spell, and per Sage Advice, Dispel Magic is strictly limited to effects of spells, not stuff like Wild Shape. The argument here is only that concentration on them follows any and all rules which apply to concentration on spells, because that's what "as if concentrating on a spell" means.
If concentration on Invoke Duplicity et al is the same as concentrating on a spell, then War Caster applies when the concentration save is due to damage.
And Sleet Storm and Earthquake can both break concentration without doing damage. (War Caster doesn't give advantage in that case; it's limited to concentration saves for damage.) And a raging barbarian can't concentrate on these abilities, the same as they can't maintain concentration on spells. (Rage doesn't prevent activating such abilities because they aren't spells you cast, but it does prevent maintaining concentration so only the up-front effects, if any, could happen.)
But if you decide the other way, you run into weird narrative inconsistencies, like that Sleet Storm can only break concentration on spells, not spell-like abilities which also require concentration "as if on a spell":
If a creature starts its turn in the spell's area and is concentrating on a spell, the creature must make a successful Constitution saving throw against your spell save DC or lose concentration."
Earthquake is pretty similar but doesn't say "on a spell", so does always apply. It seems very inconsistent if it can break concentration on spell-like abilities but Sleet Storm couldn't.
The ground in the area becomes difficult terrain. Each creature on the ground that is concentrating must make a Constitution saving throw. On a failed save, the creature's concentration is broken.
Barbarian rage:
If you are able to cast spells, you can't cast them or concentrate on them while raging.
You would be able to maintain concentration on Invoke Duplicity or similar abilities while raging if you decide that only the rules in the "concentration on spells" section of the PHB apply to them, not other effects that refer to concentration on spells.
@Eddymage's answer + comments assert that this is the only valid reading of the rules text, whether it makes sense or not that a sleet storm spell can't disrupt concentration on Invoke Duplicity, but a natural storm could (since this text appears in the Concentration section of the PHB "The DM might also decide that certain environmental phenomena, such as a wave crashing over you while you're on a storm-tossed ship, require you to succeed on a DC 10 Constitution saving throw to maintain concentration on a spell.")
I strongly disagree. It seems to me obvious that both interpretations are consistent with the "as if concentrating on a spell" language, and that having other things like Rage, Sleet Storm, and War Caster all apply makes a lot more sense.
(@Eddymage does agree that allowing War Caster and so on to apply is a good way to actually play the game, despite disagreeing that this is compatible with the rules text.)
I suppose one could even pick and choose on some other arbitrary basis which effects interact or not, e.g. that Rage blocks concentration on anything, not just spells, but that War Caster's benefit doesn't apply to concentration on non-spells. There's no justification for that in the rules themselves, so at that point it would just be the DM making rulings for their own table, which is fine but unless there's a problem you're fixing, it's better to be consistent with how you interpret different occurrences of the same rule interaction.
2024 removes ambiguity, with a formal definition of concentration which other things can reference. 2024 War Caster is: "Concentration. You have Advantage on Constitution saving throws that you make to maintain Concentration." (This also removes the qualification that it's only from taking damage, simplifying the benefit as well as making it stronger, at least for tables which noticed that wrinkle in the 2014 ruling.)
Footnote 1:
Eddymage found multiple similar abilities which say "as if you were concentrating on a spell", including:
- Transmutation wizard Minor Alchemy (1 hour)
- Trickery cleric Invoke Duplicity (1 minute)
- Archfey warlock Dark Delirium (1 minute)
- Draconic sorcerer Draconic Presence (1 minute)
This argument applies equally to all of them, and any other abilities that say "as if concentrating on a spell". This seems totally normal and intended, not a problem with this reading of RAW.