Send It · A keynote by Terry Rice

Your audience won't just feel inspired. They'll leave decided.

In under an hour, your room learns to tell hard from wrong, draws a custom Send It card, and takes one real action before they leave. No notes. No forgotten Monday. A move already made.

Terry Rice keynoting the Adobe Creator VIP Community Summit
Adobe Creator VIP Community SummitRuntime 11:23Recorded by Adobe's production team
Trusted by teams at
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Featured on Good Morning America, SXSW, the Wall Street Journal, Fast Company, Forbes, Black Enterprise
The problem

Your last three keynotes felt great and changed nothing.

The room gets fired up, takes notes, and by Monday it's business as usual. Your people don't need more inspiration. They need a decision they actually make.


Try it

Draw a card. This is the keynote's engine.

Send It is a card game built from the Hard or Wrong decision framework. Every card names one concrete action. You draw, you decide, you do the thing.

Send It

One card, one decision, under a minute. Now imagine your whole room doing this at once, with cards written for your event.

Play the full free deck

How it runs

Talk. Draw. Send.

01 · The talk

Your room learns the Hard or Wrong test through one story they'll repeat: how to tell what deserves their persistence.

02 · The draw

Every phone comes out. Each person draws a Send It card written for your event.

03 · The send

They do it. Live. The email gets sent, the call gets made, the thing gets said, before the session ends.


Three keynotes

Pick your fight.

The Decision Keynote

Your audience leaves knowing what deserves their persistence and what doesn't.

Best for Leadership offsites, all-hands.
Example card

Name the initiative everyone knows is dead. Kill it today.

Example card

Give the feedback you've been softening for a month. Unsoftened.

Send It for Sales

Your team leaves with the quarter's big bet already placed.

Best for Sales kickoffs.
Example card

Call the prospect you've been 'researching' for six weeks. Today.

Example card

Send the proposal before it's perfect. It's already late.

Send It for Change

Your people leave having taken the first real step into the new way of working.

Best for AI adoption rollouts, reorganizations.
Example card

Kill the manual step you're defending because 'it's faster if I just do it.'

Example card

Run one real decision through the new workflow this week. A real one.

Every engagement gets a custom card set built around what your people are actually facing. Cards are drawn live on phones, and the room takes physical cards home.


Proof

Ten minutes. One test. Homework the room had to do that night.

Adobe flew Terry back to keynote its Creator VIP Community Summit, fourteen years after he left the company. Ten minutes on stage, one test, and the room left with an assignment they had to complete that night. Months later, people from that session are still talking about it.

"People built actual tools on their phones. Not demos. Months later, people from that session are still talking about it."

Amy Nelson · Founder, The Riveter
81
NPS · L'Oréal, New York
9/10
Would recommend to a colleague

Book

Tell me about your room.

What the team is facing, when it meets, how many people. Formats: ten minutes, 45 to 60, or a half day. Every format ends with the live draw.

Every inquiry gets a personal reply from Terry.