Johnpaul Smith

Lecturer in Marketing in the Department of Management and Marketing. His latest qualification is a Doctor of Philosophy in Marketing.

His research focuses on social marketing, prosocial change for vulnerable or marginalised communities, co-creative/community-led practices, and authenticity through engagement and branding. Additionally, Johnpaul has contributed to initiatives aimed at exploring alcohol harm, consumption, and reduction, as well as seeking to understand perceptions, attitudes, and behaviours concerning zero alcohol alternatives.