Melise Panetta

Melise Panetta is a lecturer in Marketing at the Lazaridis School of Business and Economics. Melise earned her Honors Bachelor of Science degree from the University of Western Ontario and Master of Business Administration at York University's Schulich School of Business. Melise's research interests are focused on consumer behavior, specifically in the area of evolving consumer megatrends and their influence consumer choices, perceptions, and behaviors. Her work has been showcased in Strategy Magazine, Business of Cannabis and Forbes Magazine, among other publications as well as in key industry forums.

Melise is a tenured Business Executive with a 20+ year proven track record of success in Fortune 100 Global CPG companies including PepsiCo, General Mills and SC Johnson, where she held senior positions including Chief Commercial Officer, Vice President of Sales and Marketing and President. Her forward-thinking mentality has led to innovative strategies that break down consumer and customer barriers. Her recent focus has been on publicly traded start-ups, where she has developed corporate strategy and infrastructure with a consumer and customer-inspired approach to achieving revenue growth.

Recognized as an innovator and advocate for education, Melise continues to serve the industry by cultivating the next generation of emergent business leaders in higher education. Melise has served as Lecturer at esteemed academic institutions including Wilfrid Laurier University's Lazaridis School of Business (current), McMaster University's DeGroote School of Business as well as Niagara College where she also serves as industry advisor.