Self-driving cars have the potential to degrade the value of the entire outdoor advertising industry. If you don't need to drive, you don't need to look out the windscreen
And if you don't need to look out the windscreen - you won't see the bulk of billboards angled for drivers
Two years ago, every ad platform clamored to build its own PMax. Now, Google has rolled back all the features that defined PMax. The all-in-one technological thesis was refuted by the market, and the campaign type feels largely moot.
What does that say about ASC and the rest?
