When I started ranking my first website back in 2009…
I used a simple topical map.
The crazy thing?
You can set up the same using only Google Docs.
And it only takes you a few minutes to do.
Today, I'll share it with you ↓
How to do a Topical Map
1. Picking the right articles to write
2. Planning the content (Pillar Pages // Content Clusters with example)
3. Writing the Content
4. Publishing
5. Monitoring
Let's get to it! 👇🏼
1. Picking the right articles to write
Examine closely related posts or articles and consider the following questions:
- Do these articles remain relevant to each other?
- Do they complement each other effectively?
If you find that the answer to these questions is affirmative, continue reading.
2. Planning the Content (Topical Maps)
Create Pillar Pages (Main Categories)
From here, link to your secondary pages and link them all together follow the image above
(taken from @semrush, an SEO
software)
Also, below is a photo of how I did it in the past, without any paid software or anything, just type doc.new in your browser and start Google until you build your full topical map.
3. Writing the content
Assign a deadline to each of your content.
Stick to it yourself or ask your writer to do so.
Sounds stupid, but really, put a deadline to everything, and doesn't matter rain or shine, make sure you deliver.
4. Publishing
There are basically two ways of publishing this content:
1. Drip it
2. Publish in bulk
I like doing the second as it tends to rank faster and better, but I understand some of you guys need that momentum to get going.
Do as you wish, both ways will work.
5. Monitoring
Now, make sure to check your rankings every week, and that all the technicals are in place.
Go to Google Search Console and push your sitemap to make sure Google knows you've written these.
As you see some of your keywords popping off, check is there are more opportunities hyperlinking to each other.
— Flavio
Share this framework.
Retweet this thread.
And follow @fba.
- When I started ranking my first website back in 2009… I used a simple topical map. The crazy thing? You can set up the same using only Google Docs. And it only takes you a few minutes to do. Today, I'll share it with you ↓ How to do a Topical Map 1. Picking the right articles to write 2. Planning the content (Pillar Pages // Content Clusters with example) 3. Writing the Content 4. Publishing 5. Monitoring Let's get to it! 👇🏼 1. Picking the right articles to write Examine closely related posts or articles and consider the following questions: - Do these articles remain relevant to each other? - Do they complement each other effectively? If you find that the answer to these questions is affirmative, continue reading. 2. Planning the Content (Topical Maps) Create Pillar Pages (Main Categories) From here, link to your secondary pages and link them all together follow the image above (taken from @semrush, an SEO software) Also, below is a photo of how I did it in the past, without any paid software or anything, just type doc.new in your browser and start Google until you build your full topical map. 3. Writing the content Assign a deadline to each of your content. Stick to it yourself or ask your writer to do so. Sounds stupid, but really, put a deadline to everything, and doesn't matter rain or shine, make sure you deliver. 4. Publishing There are basically two ways of publishing this content: 1. Drip it 2. Publish in bulk I like doing the second as it tends to rank faster and better, but I understand some of you guys need that momentum to get going. Do as you wish, both ways will work. 5. Monitoring Now, make sure to check your rankings every week, and that all the technicals are in place. Go to Google Search Console and push your sitemap to make sure Google knows you've written these. As you see some of your keywords popping off, check is there are more opportunities hyperlinking to each other. — Flavio Share this framework. Retweet this thread. And follow @fba.
Send me webinar details. Would love to join it.
wouldnt it be beneficial to make ur pillar page a money URL such as product collections page? say dog food products. then have clusters (high KD) around that, then 2nd custers around those (low KD) build backlinks to clusters