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Nicki Zink
3,177 posts
user avatar
Nicki Zink
@nickirossoll
👋there. Data-driven storyteller @MorningConsult. Former @PurpleStrats @ABC @ThisWeekABC @nationaljournal @cspan. @miamiuniversity alum. Probably drinking ☕️
Washington, DC
Joined December 2010
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  • user avatar
    Nicki Zink
    @nickirossoll
    Dec 3, 2025
    For food & beverage brands, earning a spot in a shopper’s cart can come down to reputation. To help brands better benchmark their reputational performance, we calculated @MorningConsult Reputation Scores for 5 categories across 14 audiences: pro.morningconsult.com/analyst-report…
    39
  • user avatar
    Nicki Zink
    @nickirossoll
    Jul 10, 2025
    Parents place much more emphasis on their kids finding jobs they love in the future than getting married, having children and even sharing religious beliefs. Download @MorningConsult's new report for a deep dive into how parents are raising their kids. pro.morningconsult.com/analyst-report…
    99
  • user avatar
    Nicki Zink
    @nickirossoll
    Jul 9, 2025
    Parents: Ever feel like you’re parenting differently? You’re not alone. Our new Morning Consult research finds that about 3 in 10 parents say they follow a “gentle parenting” approach, yet only 14% say their own parents did the same. pro.morningconsult.com/analyst-report…
    1.2K
  • user avatar
    Nicki Zink
    @nickirossoll
    May 5, 2025
    Everyday brings a new headline about AI, but who are the people who actually use it everyday and how do they differ from the average adult? My new research for @MorningConsult finds these super users are ahead of their peers, personally & professionally pro.morningconsult.com/analysis/ai-ch…
    1.2K
  • user avatar
    Nicki Zink
    @nickirossoll
    May 5, 2025
    Sign up for our new @MorningConsult industry briefings to help you stay ahead of the most important consumer trends. The retail briefing just dropped, detailing our latest insights on tariffs, value shoppers, Gen Alpha & more. pro.morningconsult.com/analysis/retai…
    85