Creator content used to live only on mobile feeds. Today’s landscape has expanded beyond phone screens, and if you're not measuring it that way, you’re missing where the audience really is.
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Podcasts are all the rage and have been around longer than you think 👀
And are only continuing to grow.
Podcasts now account for 20% of daily ad-supported audio time among U.S. adults.
Explore the data this #InternationalPodcastDay: nielsen.com/insights/2026/…
Fat Bear Week is almost over 🐻
The heaviest bear on streaming this year? Sing, with 2.45M minutes streamed. More than double the rest.
Chunky bears. Chunkier numbers.
Two languages, one audience.
42% of Hispanic linear TV time went to Spanish content, despite English programming outnumbering it 9 to 1.
Six novelas average 1M+ Hispanic viewers per episode, five nights a week.
77% of Hispanic Gen Z speaks some Spanish at home.
Show up where
New week. New No. 1. 🏈
Just 150K viewers separate the top three in this week's college football viewership rankings.
Who do you think pulled in the biggest gameday audience? 👀
#CollegeFootball#Nielsen
