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Research-live.com
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Research-live.com
@researchlive
Keep track of the latest news on the market research and consumer insight industry.
London
research-live.com
Joined August 2008
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  • user avatar
    Research-live.com
    @researchlive
    Jun 16
    The research system is broken, not the researchers, writes Todd Latham, @AskAttest. If each project is effectively an island, insight can struggle to connect to the next question or inform future thinking. research-live.com/article/opinio… #advertisementfeature #ai #mrx
    research-live.com
    The research system is broken, not the researchers | Opinion | Research live
    If each project is effectively an island, insight can struggle to connect to the next question or inform future thinking, says Todd Latham.
    122
  • user avatar
    Research-live.com
    @researchlive
    Jun 9
    The research bottleneck has moved. It is time analysis caught up, writes Matteo Cera, Glaut, on Research Live. research-live.com/article/opinio… #ai #mrx #consumerresearch #marketresearch #advertisementfeature
    research-live.com
    The research bottleneck has moved. It is time analysis caught up | Opinion | Research live
    The future of research analysis should not be framed as full automation, but as a better division of labour.
    87
  • user avatar
    Research-live.com
    @researchlive
    Apr 27
    GenAI has transformed how the insights industry works. But when it comes to replacing real respondents with fully synthetic audiences, the promise fell short, writes Samuel Cohen (Ph.D.) at Fairgen. research-live.com/article/opinio… #marketresearch #ai #advertisementfeature
    research-live.com
    Generative AI changed everything. Fully synthetic audiences didn't | Opinion | Research live
    Generative AI has transformed how the insights industry works. But when it comes to replacing real respondents with fully synthetic audiences, the promise fell short. Samuel Cohen argues it is time...
    128
  • user avatar
    Research-live.com
    @researchlive
    Mar 5
    Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood? #ai #marketresearch #dataanalytics #mrx
    research-live.com
    Are we losing our research participants? | Special Report | Research live
    Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?
    120
  • user avatar
    Research-live.com
    @researchlive
    Feb 10
    A new independent study from the University of Mannheim compares AI-moderated interviews (AIMIs) with a static online survey to examine how interaction design affects depth of insight, writes Veronica Valli at Glaut. research-live.com/article/opinio… #advertisementfeature #ai #mrx
    research-live.com
    What happens when surveys become conversational? | Opinion | Research live
    A new independent study from the University of Mannheim compares AI-moderated interviews (AIMIs) with a static online survey to examine how interaction design affects depth of insight. 
    225