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Have you spotted the Face + Body newness that has landed on ASOS? From innovation by existing favourites, such as Gisou by Negin Mirsalehi’s autumn-ready Cherry Chocolate collection, to sought-after brand launches including dermatologist backed BIODERMA, our Face + Body team is continuing to strengthen the ASOS beauty offer, helping customers discover the brands, trends and products that complete their look. With more launches to come this year, we’re continuing to build ASOS as a destination for everything you need to style an outfit from head to toe. Read more on Inside ASOS 👉 https://lnkd.in/e8uesvPP

Our 2026 Face + Body Advent Calendar is here and it’s already our biggest calendar launch yet. Featuring 25 beauty favourites, including 15 full-size products from Charlotte Tilbury, Gisou, Laneige, Benefit, Elemis, Sunday Riley and standout K-Beauty brands, the zebra-print box brings together premium beauty, cult buys and everyday essentials in one seriously good-looking edit. More than a countdown to Christmas, the calendar is designed to help customers discover new brands, try trending products and build a beauty routine that feels personal to them. Find out more here 👉 https://lnkd.in/dbfXf8F2

Did you miss us? ASOS Magazine is back — and it’s had a glow-up. We’ve always been about democratising fashion and helping style reach everyone. That spirit remains at the heart of this relaunch and gives customers the guidance, inspiration and confidence to define their own style, with ASOS as the Stylist. Now brought to life with an elevated perspective and a digital-first format. Expect fresh takes on style, culture and the moments shaping what’s next, including interviews with ASOS Stylist in Residence Law Roach and beauty editor Pat McGrath, alongside the voices, brands and creatives our customers are talking about. Head to our Substack to read the first issue and subscribe for more 👉 https://lnkd.in/dpF8ek3H

On Saturday, ASOS partnered with French fashion commentator and ASOS Magazine Contributing Editor Lyas to host London’s only public watch party of London Fashion Week with a live screening of Chopova Lowena's SS27 show. The community-led fashion experience brought over 400 fashion fans together to watch the show live, opening up one of fashion’s biggest moments to a new audience and celebrating the designers, ideas and culture shaping British fashion. Guests were also able to celebrate the next chapter of ASOS Magazine and this weekend's announcement that Law Roach has been appointed ASOS Stylist in Residence.

You know those "wait... how did ASOS know I'd like that?" moments? 👀 Meet Duncan.   He's a Senior Applied Scientist in our Recommendations team, helping power the personalised experiences that connect millions of customers with their next favourite finds.   From testing ideas and building models to teaming up with engineers and product experts, here's what a typical day in AI at ASOS looks like.   #InsideASOS  

Introducing our first-ever Stylist in Residence: Law Roach. This new role will see the acclaimed Image Architect bring his distinctive approach to styling, curation and cultural storytelling into the heart of ASOS with the appointment an important expression of ASOS’ role as The Stylist. At a time when customers have more choice than ever before, ASOS is helping people cut through the noise, discover what works for them and build personal style with confidence.  Widely regarded as one of the defining stylists of his generation, Law has transformed the role of the stylist within contemporary culture. Across our partnership, Law will interpret each season through his own creative lens, helping customers discover what works for them, develop their personal style and approach fashion with greater confidence. Read the news here 👉 https://lnkd.in/e47cHfe6

Vanessa Spence, EVP of Brand and Creative, shares how ASOS is using hybrid virtual try-on and AI Stylist services to make outfit inspiration feel more personal, helping customers discover the styles and looks that work for them.

 We're always looking at ways to bring the heat and sometimes just survive it 🥵   During the heatwave we treated our teams across our London, Leavesden, Barnsley and Belfast offices who swapped spreadsheets for a soft serve as away to cool down and connect with each other 🍦   #InsideASOS

Brand Director Steven Amir recently spoke to Retail Gazette about our new Autumn 26 campaign including the relaunch of ASOS Magazine. More than a magazine, it’s a space for style inspiration, demonstrating cultural relevance and sharing our storytelling and brings together product, talent and trends in a way that feels distinctly ASOS. Read the full interview below 👇🏻

What does a Product Manager at ASOS do?   🤖 Uses AI to help teams create better experiments 📈 Turns insights into smarter decisions 🚀 Helps ideas move faster from concept to impact   Meet Calley and take a peek behind the scenes of Product Management at ASOS. #InsideASOS