Burberry

Our people have helped shape Burberry for generations. For ‘170: The Anniversary Portraits’, 14 colleagues from across our global team feature alongside the communities and personalities that make up the campaign. Based in London, New York, Seoul and Shanghai, they represent 266 years of combined tenure at Burberry - bringing their own perspectives and experiences to a campaign celebrating 170 years of the house. Each portrait is different, together capturing the individuality and self-expression at the heart of the campaign. Discover more about the campaign here: https://lnkd.in/eHgshfSt

Framed by the streets they call home, our ‘170: Anniversary Portraits’ show how the same pieces take on a different character from one wearer to the next. Street-cast locals in each city are photographed alongside personalities from the worlds of art, literature, sport and music, including Crush, Jamie Lloyd, Lila Moss, Lisa Love, Nico O’Reilly, OG Anunoby, Ruthie Rogers, Tan Yuanyuan, Xin Shuang and Yeonkoung Kim, as well as long-standing members of Burberry’s global team. Ten outerwear designs run through the campaign, showcasing different shapes, materials and ways of dressing for the weather. Discover more about the campaign here: https://lnkd.in/eHgshfSt

Introducing ‘170: The Anniversary Portraits’, a new campaign celebrating 170 years of Burberry through our signature outerwear. The British weather influenced our founder Thomas Burberry from the very beginning, inspiring an approach to outerwear rooted in protection and purpose. From everyday life to pioneering expeditions, outerwear has remained at the heart of our story. Functional by design, it has become deeply personal across generations. ‘For 170 years, our outerwear has adapted to the weather and the way we dress,’ says Chief Creative Officer Daniel Lee. ‘Each portrait is different, but together they capture individuality and self-expression.’ Photographed by Jack Day, with a film directed by Hector Aponysus, ‘170: The Anniversary Portraits’ brings together 170 individuals across London, New York, Seoul and Shanghai, offering unique perspectives on ten Burberry outerwear styles. Discover more about the campaign here: https://lnkd.in/eHgshfSt

The Burberry Summer 2027 Runway show was staged at Chelsea College of Arts (UAL).    The set design is deliberately exposing. Against this restraint, the collection read as human rather than perfect – soulful and tactile. Wooden seating brings warmth into the white space, as does the soundtrack, drawn from four decades of music by David Bowie – a British artist whose music always managed to find the ‘humanity in the experiment’, says Daniel Lee, Burberry’s Chief Creative Officer.     Discover more about our Summer 2027 show here: https://lnkd.in/eurUpK-p

Guests at the Burberry Summer 2027 show included brand ambassadors Bright, Romeo Beckham and Rosie Huntington-Whiteley, alongside friends of the house from across fashion, film and music. Discover more about our Summer 2027 show here: https://lnkd.in/eurUpK-p

Burberry Summer 2027 is a celebration of British eccentricity.    Rainwear is engineered for a sense of lightness, with ruched silk trenches creating a parachute-like volume. Richly textured outerwear and separates introduce new proposals of matelassé stitching in lightweight leather, brought to life in a constellation of craft, skill and technique.    Discover more about the collection here: https://lnkd.in/eurUpK-p

Introducing Burberry Summer 2027. Burberry at its most soulful.     Running across the collection is Celia Birtwell, the British textile artist whose prints defined the look of the 1960s and 1970s. Where Burberry’s language is typically graphic, Birtwell’s drawings bring a sense of joy. Through her eyes, the House Check resolves into gingham, reduced still further into a stripe. Faces and florals disrupt traditional codes.     ‘You can really feel the human hand in it. In the check, in the lines’ says Daniel Lee, Burberry’s Chief Creative Officer.    Discover more about the collection here: https://lnkd.in/eurUpK-p

Join us online to discover the Burberry Summer 2027 collection, live streaming on Burberry.com tonight at 7pm BST. https://uk.burberry.com/

170 years of Burberry, told through an icon. ‘The Burberry Trench: Crafting an Icon’ traces a long-standing relationship between two institutions with a shared commitment to ensuring their heritage and collections inspire the next generations of creatives. For Carly Eck, Brand Curator, Burberry, the display is an opportunity to share pieces from the Burberry Archive with the public for the first time: ‘In this special display, a myriad of objects from the brand’s Archive will be publicly exhibited for the first time – from early 20th-century catalogues to a Burberry trench coat worn by fashion designer Hardy Amies.’ Bringing these pieces together for the display, Oriole Cullen, Senior Curator, Fashion and Textiles at the V&A, said: ‘In advance of the V&A and Burberry partnership on the forthcoming Fashion Gallery, we are delighted to work with the Burberry Archive to showcase the history of the celebrated trench coat: a British fashion staple that has stood the test of time and continues to evolve over a century on.’ The display is free and open to all at V&A South Kensington until 3 January 2027. Discover more about the display here: https://lnkd.in/eZdpqAKS

‘The Burberry Trench: Crafting an Icon’ opens this Monday at the V&A South Kensington to mark Burberry’s 170th anniversary and celebrate a fashion staple that has adapted and endured through the decades.     Situated in the museum’s rarely seen Prince Consort Gallery, the display brings together rare material from the Burberry Archive and the V&A collection, tracing the history of the Burberry trench from its origins as practical outwear and military attire to world-renowned icon of fashion.     The display is free and open to all until 3 January 2027.    Discover more about the display here: https://lnkd.in/eZdpqAKS