Odd Muse’s cover photo
Odd Muse

Odd Muse

Retail Apparel and Fashion

London, England 65,733 followers

Odd Muse London, a womenswear brand that focuses on having pieces in your wardrobe that will last.

About us

Renowned for introducing young women to investment fashion at an accessible price point embodying classic designs, Odd Muse has seamlessly become the epitome of investment fashion, marking the brand's sartorial empowerment. Driven by a prevailing desire to change the status quo for young women surrounding fashion consumption, Odd Muse began with Aimee’s unstoppable passion for luxury wardrobe curation and what was once a final major project idea at university, became timeless staples for women's wardrobes globally, crafting small, impactful collections, Odd Muse follows their ethos and unique selling point of designing iconic garments. Since its launch in 2020, Odd Muse has reached heights Aimee never anticipated, with expanding offices, and global reach, going from herself to an entire team, producing sell-out collections, fashion week shows and welcoming new muses.

Website
http://www.oddmuse.co.uk
Industry
Retail Apparel and Fashion
Company size
11-50 employees
Headquarters
London, England
Type
Public Company
Founded
2020

Locations

Employees at Odd Muse

Updates

  • Aimee started her career in fashion buying before founding Odd Muse and now we’re looking for someone who’s ready to start their career in buying with us 🤍 We’re hiring a Buyers Admin Assistant to join the Odd Muse team based in Shenfield, Essex. This is an exciting entry point into fashion buying at a fast-growing fashion brand, with real exposure to range building, suppliers, the critical path and weekly trade, as well as the opportunity to understand what goes on behind the scenes to bring a collection to life. We’re looking for someone who is highly organised, detail-obsessed and passionate about fashion. Someone who’s comfortable with numbers, loves a Google Sheet, can manage multiple priorities and is genuinely excited to learn. Ideally, you’ll have around 1 year of experience in buying or a similar fashion role, but we’re open to the right person. What matters the most is having the right attitude, attention to detail and ambition to grow; there’s plenty of room to do exactly that at Odd Muse. If you’re looking to take your first steps into fashion buying and want to learn, get stuck in and grow with us, we’d love to hear from you!✨ Please send your applications to careers@oddmuse.co.uk

  • Aimee started her career in fashion buying before founding Odd Muse and now we’re looking for someone who’s ready to start their career in buying with us ✨ We’re hiring a Buyers Admin Assistant to join the Odd Muse team based in Shenfield, Essex. This is an exciting entry point into fashion buying at a fast-growing fashion brand, with real exposure to range building, suppliers, the critical path and weekly trade, as well as the opportunity to understand what goes on behind the scenes to bring a collection to life. We’re looking for someone who is highly organised, detail-obsessed and passionate about fashion. Someone who’s comfortable with numbers, loves a Google Sheet, can manage multiple priorities and is genuinely excited to learn. Ideally, you’ll have around 1 year of experience in buying or a similar fashion role, but we’re open to the right person. What matters the most is having the right attitude, attention to detail and ambition to grow; there’s plenty of room to do exactly that at Odd Muse. If you’re looking to take your first steps into fashion buying and want to learn, get stuck in and grow with us, we’d love to hear from you! Please send your applications to careers@oddmuse.co.uk 🤍  

  • View organization page for Odd Muse

    65,733 followers

    Odd Muse turns 6 🎂 We took the whole team to Roka for a day to celebrate and what a day it was🤍 We looked back at this year's wins, the progress we've made as a brand, and got the whole team aligned on our biggest goal yet: growing Odd Muse to $50 million in 2027. Of course, no birthday is complete without cake, a huge thanks to Cake Box Uk. As well as the incredible brands who helped put together goody bags for the team; The Productivity Method, Space NK, Bijoux De Mimi and Sculpted by Aimee. Thank you for making the day even more special! Here's to the team behind it all; 6 years in and we're just getting started ✨

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  • She sold out in 10 Minutes?! Oh well.. chic happens 👀 By now, we shouldn't really be shocked ... but once again we are. This morning, we launched the first drop of our AW26 Collection and our highly anticipated 100% Suede Jacket: the highest priced product ever seen at Odd Muse. If you’ve been following Odd Muse for a while, you’ll know our Resort launches are usually our biggest moments of the year. But if today is anything to go by, AW26 is already pacing towards one of our top 3 days of 2026. For a brand once known for its dresses, consider us coming for the rest of your wardrobe now. There’s something quite exciting about watching Odd Muse become a brand you’re seeing everywhere, every day 🤎 Our newest AW26 collection is now live, and our Suede Jacket is on Pre Order. https://lnkd.in/eZtZjp_Q

  • Odd Muse reposted this

    Six years in the making. 🤎 When Aimee Smale founded Odd Muse, it was never just about creating clothes for the woman she was. It was about creating pieces for the woman she was becoming. And, six years later, that same philosophy sits behind one of the most significant styles we’ve ever created: the 100% Suede Jacket. At £595, it’s the most expensive piece Odd Muse has ever launched. Aimee originally shared it on her Instagram Story without much of a plan, unsure whether our community would be ready to step into a higher price point with us. Their response left no room for doubt. They didn’t hesitate; they asked when they could buy it. That reaction says a lot about the trust we have built with our community over the last six years. Odd Muse has always been a brand with customers who actively engage rather than passively consume our content. So when a new piece appears, she already understands the intention behind it. The Aimee effect may have made people look, but the craftsmanship is what made them stay. The community is the campaign. Always has been. PS. the Suede Jacket already had over 1,000 Muses on the waitlist, and she is crafted in VERY limited numbers.

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  • She’s so back. 🤎 Some pieces become part of the Odd Muse DNA. Our signature pinstripe jumpsuit is one of them. For AW26, our sell-out piece from our Resort collection returns, but in rich indigo denim this time. And its given her an entirely new personality. The shape our Muses know and love is still there, but the denim changes everything: the way it feels, it moves, and the way it can be styled. And the story doesn’t stop with our most-loved jumpsuit. She is joined by new silhouettes with somewhere to be. New to Odd Muse: the funnel-neck jacket, sleeveless waistcoat, volume top, wide-leg trousers and matching shorts. Designed to be worn together, styled apart and reached for on repeat.

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  • Six years in the making. 🤎 When Aimee Smale founded Odd Muse, it was never just about creating clothes for the woman she was. It was about creating pieces for the woman she was becoming. And, six years later, that same philosophy sits behind one of the most significant styles we’ve ever created: the 100% Suede Jacket. At £595, it’s the most expensive piece Odd Muse has ever launched. Aimee originally shared it on her Instagram Story without much of a plan, unsure whether our community would be ready to step into a higher price point with us. Their response left no room for doubt. They didn’t hesitate; they asked when they could buy it. That reaction says a lot about the trust we have built with our community over the last six years. Odd Muse has always been a brand with customers who actively engage rather than passively consume our content. So when a new piece appears, she already understands the intention behind it. The Aimee effect may have made people look, but the craftsmanship is what made them stay. The community is the campaign. Always has been. PS. the Suede Jacket already had over 1,000 Muses on the waitlist, and she is crafted in VERY limited numbers.

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  • Odd Muse reposted this

    Good style isn’t always about what’s new, it’s about knowing what’s worth keeping 💅🏻 AW26 marks a new season for the Odd Muse wardrobe. Familiar silhouettes return in rich new fabrications, joined by new considered styles designed to take her everywhere. Designed for the woman she is, and the woman she’s becoming, every fabric has been chosen with intention and every detail considered. From the pieces she reaches for every day to the ones that make an occasion, AW26 is designed to move with her through the season, and remain part of her wardrobe long after it ends. Last week, we invited press and stylists to The Hotel Café Royal in London for an exclusive preview of the collection, hosted at the Alex Dilling Café. Tonight Aimee is hosting a live webinar with 1,000 members of our community for an exclusive first look. Preview Drop 1 of our A/W collection tomorrow at 9am. Launching: Wednesday 19th August. Welcome to chic season, Muses.

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  • Good style isn’t always about what’s new, it’s about knowing what’s worth keeping 💅🏻 AW26 marks a new season for the Odd Muse wardrobe. Familiar silhouettes return in rich new fabrications, joined by new considered styles designed to take her everywhere. Designed for the woman she is, and the woman she’s becoming, every fabric has been chosen with intention and every detail considered. From the pieces she reaches for every day to the ones that make an occasion, AW26 is designed to move with her through the season, and remain part of her wardrobe long after it ends. Last week, we invited press and stylists to The Hotel Café Royal in London for an exclusive preview of the collection, hosted at the Alex Dilling Café. Tonight Aimee is hosting a live webinar with 1,000 members of our community for an exclusive first look. Preview Drop 1 of our A/W collection tomorrow at 9am. Launching: Wednesday 19th August. Welcome to chic season, Muses.

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  • It's not you, It's me 💋 At Odd Muse, we’ve always believed in creating pieces that deserve a place in your wardrobe for years, not just for one season. As we enter our next chapter, we’re evolving our collections with new fabrics, elevated craftsmanship and a continued ambition to push the brand forward. That means saying goodbye to a selection of styles that have been loved over the last six years. Not because they’ve gone out of style, but because we’re constantly striving to evolve our offering. Our Farewell Call is our offering to our community to own these pieces before they’re retired for good. 50% Off selected lines goes live tomorrow at 9am and there are over 20,000 Muses on signed up. If you have been following us for the last six years, you'll know this is a call you won't want to miss! 📞...Dial in: https://lnkd.in/eRXte-Ya

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