Ogury

Reaching an audience is one thing; knowing which audiences matter, and why, is another. At ATS London, our CEO Nicolas Bidon joined Zac Selby from dentsu, Sebastian Halpern from Publicis Collective, and Rachel Smith for a conversation on audience decisioning. Using CTV as a key example, they explored how advertisers can decide which audiences to prioritize, understand where those audiences can be reached, and make smarter decisions across an increasingly fragmented media landscape. Thanks to ExchangeWire and everyone who joined the session. 🎥 Want to revisit the conversation? Watch it now: https://lnkd.in/eXVVRpV9

There is no single "face" of skincare.  From people following the latest ingredient trends to those keeping the same routine for years, skincare is driven by a wide range of habits, priorities, and motivations. Ogury Personas uncover the deep diversity hidden within interest segments. We help advertisers deliver tailored, relevant ads based on validated digital behaviors, not guesswork. Ready to look below the surface? https://lnkd.in/eADQkU3n

In Tokyo, Perspectives presented by Ogury brought together leaders from across the industry at 1 Hotel Tokyo to explore how luxury is being redefined across APAC and what that means for brands looking to build genuine relevance with consumers. Drawing on insights from our Luxury Reimagined research, the conversation went beyond traditional demographics to unpack the motivations, mindsets, and values shaping luxury consumers today. Thank you to Tak Kikuchi from dentsu Japan, Ryan Imaizumi of unerry Inc, and everyone who joined us for an evening of fresh perspectives. Curious to dig deeper? Explore the Luxury Reimagined report in the comments 👇

Our CEO, Nicolas Bidon, is nominated for Ad Tech Personality of the Year at #TheWiresAwards by ExchangeWire. If you haven’t voted yet, now’s your chance. Voting closes September 30. Cast your vote: https://lnkd.in/e35Hp8Q6

Across APAC, similar consumers can be driven by very different motivations, which means demographics alone only tell part of the story. Our Luxury Reimagined research explores the mindsets shaping premium purchase decisions across Australia, Japan, and Singapore, and what those differences mean for audience strategy. Swipe through the market snapshots, then download the research: https://lnkd.in/eQzWJ75G

CTV and mobile play different roles in the customer journey, but the audience strategy behind them should stay consistent. CTV builds reach and attention, while mobile captures intent and action. When they’re planned separately, however, rich persona definitions can lose their precision along the way. Keeping the same persona definition across both screens helps planners maintain consistency from planning through activation. Swipe through to see how it works, and read more on our blog 👇 https://lnkd.in/ept8tydt

Do we need a reason to buy ourselves something nice? When it comes to luxury, increasingly, yes. In an interview with Melania Watson at B&T, our Country Director ANZ, Chris Manson, explores how personal milestones and celebrations are giving consumers that “permission” to indulge. And Ogury’s research tells the story: in Australia, 34% of consumers cite personal reward or celebration as their leading motivation for a luxury purchase, compared with just 6% who point to status or recognition. For brands, the opportunity? To associate themselves with the moments consumers already see as worthy of celebration. Read the interview: https://lnkd.in/ee2fgjxx

Closing the gap between audience planning and campaign execution: that’s the aim of SONA, our agentic solution. Combining an audience-first data model with agentic capabilities, SONA identifies and activates personas often overlooked by traditional approaches. By bringing Persona Intelligence directly into the workflow, it transforms a simple brief into a structured strategy while maintaining a consistent definition across channels. Accessible through Ogury One or within preferred AI environments, SONA enables you to move from brief to activation in just a few clicks. 🔗 Discover SONA: https://lnkd.in/eNenjQ7G

Adding this one to the Cologne agenda 👇 Luke Redington is taking the stage with YouGov at DMEXCO - Digital Marketing Expo & Conference next week. 📅 23 September | 4:45 pm CEST 📍 Hall 7 | Masterclass Stage Get all the info and join us: https://lnkd.in/eRGf-KAU

Luxury is changing. Are your audience strategies keeping up? We surveyed 7466 consumers across APAC to uncover what is driving luxury purchases today. The result is Luxury Reimagined, our new report exploring: - the rise of the Permission Economy - four distinct luxury mindsets - key differences across Australia, Japan, and Singapore - what these shifts mean for your strategies Download the research and explore the insights: https://lnkd.in/eFbW6_Qn