Lance Hill

Much is said and written about winning new business, but equally – if not more important - is building a lasting relationship with existing customers. In this most recent article, we talk to some leading manufacturers and print service providers about customer retention and what it means to them. #print #printing #signage #digitalprinting https://lnkd.in/dQ7XGiZn

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𝗪𝗛𝗔𝗧’𝗦 𝗜𝗡 𝗦𝗧𝗢𝗥𝗘 𝗙𝗢𝗥 𝗧𝗛𝗘 𝗣𝗔𝗣𝗘𝗥 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 𝗜𝗡 𝟮𝟬𝟮𝟲 Print in 2026; what do the next 12 months have in store for the paper, publishing and marketing industries? We asked some of their leading experts.  Sarah Lesting, Director of WAN-IFRA The print publishing world in 2026 needs to be super-flexible in how we produce and get our publications out the door as the market keeps changing and we need to keep up! On the print side, it looks like the big industry shake-up, where companies have merged or closed, is calming down, but being quick on our feet is still the key to staying healthy. So we need to focus on making the most of what we already have and bring in AI and smart automation to easily manage the growing trend of smaller, custom print jobs like personalised runs. See Two Sides for more: https://lnkd.in/eP7eM8Pp #print #printing #offset #litho #press #paper #publishing #weboffset #manrolandgoss #manroland #goss #newspaper #magazines

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Delighted to share the first of our LFR EXPERT SERIES for 2026. This interview with Steve Lister covers 30 questions and answers on the future of sustainable print and ESG compliance, and details what a sustainable print business might look like in 2026 and beyond. You can download it here: https://lnkd.in/edk_Px4i #largeformatprinting #wideformatprinting #sustainableprinting #esgcompliance

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Christopher Graf of Hybrid Software explains 'The Democratisation of Colour Management' in simple terms that even I can understand. Watch our full conversation at Labelexpo 2025 when Christopher joined me on stage with Fujifilm Print – https://lnkd.in/e44giRJG

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🚀 MAJOR PARTNERSHIP ANNOUNCEMENT We're thrilled to announce that Service Offset Supplies (SOS) has been appointed as Premier UK Reseller for Liyu's complete range of large format printing machines! This is a game-changer for the UK print industry. SOS brings 50 years of trusted expertise and an unbeatable reputation for technical excellence. Combined with Liyu's cutting-edge manufacturing and innovation, we're creating the ultimate partnership for UK print shops and signage producers. What this means for you: ✅ Full line-up of Liyu solutions—Flatbed, Hybrid, and Roll-to-Roll printers ✅ Comprehensive sales, installation, and after-sales support ✅ Expert training and genuine Liyu parts backed by our experienced engineering team ✅ Maximum uptime and ROI for your business The partnership is already delivering results—our first flagship Signature UV hybrid printer (with embedded neon inks) is heading to a UK customer now! "We feel we have found the perfect partners in SOS and look forward to a long and productive relationship." – Eddie Tucker, Liyu England MD Learn more about how this partnership can transform your large format capabilities. #LiyuEngland #ServiceOffsetSupplies #LargeFormatPrinting #UVPrinters #PrintingInnovation #UKManufacturing #Partnership

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Most branding problems don’t start with design. They start with execution. Across fleet branding, signage, and large-format print environments, the same issues appear: • Substituted materials • Rushed installations • Inconsistent quality checks At scale, these gaps compound quickly. That’s why effective branding programmes rely on process discipline, not creative promises.   #ExecutionMatters #FleetBranding #CommercialBranding #QualityControl

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Direct mail looks simple from the outside, but it is one of the most operationally complex areas of print. A successful mail campaign relies on many moving parts working together. Print, personalisation, data accuracy, finishing, enclosing, postage selection, and delivery timing all need to align. If one element is slightly off, response rates and delivery windows can be affected. Postage is a major factor that is often overlooked early on. Format, weight, thickness, and finishing choices can all push a piece into a more expensive postal category without anyone realising. A small design change can significantly increase mailing costs across thousands of items. There are also strict tolerances to consider. Mailing equipment requires consistency. Variations in fold, glue, or paper thickness can cause jams, delays, or rejected mail. These issues are rarely visible during design but become critical during fulfilment. Address placement, clear zones, and barcode positioning all need to comply with postal requirements. If they don’t, mail can be delayed or returned. Fixing these issues after printing is rarely possible. We plan direct mail holistically. We consider data, design, print, finishing, and postage together from the start. That allows us to protect response rates, control costs, and ensure campaigns land when they are meant to.

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"Print is dead"? Only if you enjoy losing revenue... There is a lot of noise suggesting print is outdated. But for businesses that care about customer experience, brand consistency, and operational efficiency, print continues to quietly drive real-world results while others chase digital clicks. Here is a stat that might surprise you: A recent study by FedEx found that 85% of consumers said the quality of printed materials directly impacts their perception of a business. And in industries like hospitality, retail, and professional services, that perception has a direct link to loyalty and spend. Yet many businesses treat print as an afterthought - splitting their marketing across multiple suppliers, with materials scattered across teams and locations. The result? Reprints, missed deadlines, and inconsistent colours Branding that looks different from one location to the next Marketing teams losing hours chasing suppliers instead of focusing on strategy The hidden cost is not just on the invoice. It is in lost time, diluted brand trust, and missed opportunities to reinforce your brand where it matters most - in real, tangible moments with your customers. Menus, signage, brochures, event branding - these are not just assets. They are brand touchpoints that shape customer experience and loyalty. Done right, print consolidates your brand, saves you time, cuts waste, and boosts consistency across every location. So no, print is not dead. It just needs to be smarter, better managed, and fully integrated into your brand strategy. If managing print, signage, and branded merchandise still feels disjointed or chaotic, it might be time to rethink the system behind it. I am curious - how are you currently managing your print and branded materials? What is working... and what is driving you up the wall?

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Most print businesses I work with don’t need new clients to grow; they need to serve their existing ones better. Upselling isn’t about being pushy; it’s about making sure your customers know everything you can do for them. When your best client walks in wearing branded workwear you didn’t supply or turns up in a branded vehicle you didn't get a chance to quote on, that’s a missed sale. Let’s stop leaving money on the table. 😁

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At bakergoodchild, our collaboration with charities demonstrates how strategic, cost, effective direct mail can support the vital work of not-for-profit organisations while driving tangible results: Recipients consistently engage, opening, reading, sorting, putting aside, filing or even displaying the mail. These insights show how direct mail fosters meaningful donor engagement, offering excellent return on investment and leaving a truly valued feeling with donors. Our expertise in print, personalisation, fulfilment, data cleansing, and efficient postage allows us to collaborate with charities to create outreach campaigns that deliver meaningful impact and generate vital funds to continue the vital work in supporting those who need it the most. The stats speak for themselves - 92% of charity mail is engaged with (opened, read, sorted, put aside for later, filed, put on display or in the usual place) - 65% of recipients say they are likely to give mail their full attention - 70% say mail makes them feel valued If you'd like to delve deeper into the performance of direct mail in the #charity sector, I'd love to demo the JICMAIL dashboard and some of the incredbile tools available that can make planning and measuring your campaigns simple 👊🏼 #directmail #charitymail #fundraising #donorengagement #coldacquisition #legacy #regulargiving

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🎙 Ask the Print Boss – Ep. 1 Hey everyone! I’m so excited to kick off this brand new series — #AskThePrintBoss — where I’ll be answering your most common (and uncommon!) print questions 👋 In this first episode, I’m talking about one of my favourite tricks to elevate packaging and why using coloured paper can instantly make your product look more premium and consistent across print runs. Got a question that’s been on your mind? Drop it in the comments, and I just might answer it in the next one! 💬👇 #PrintBoss #PrintingTips #PackagingMatters #SpecialPaper #LuxuryPackaging #VeeshamPrintingPress #DubaiPrinting #PrintTalkWithRaakhi

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