Broker Roundtable: Are Compiled Files Still Important?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With targeting becoming ever more precise, how important do compiled lists remain and why? ...
Six Tips To Increase Your Direct Mail Open Rates
Your direct mail package could include the most clever appeal ever written or offer the world�s best premium, but if your target never opens it, it is all for naught...
California�s No-ZIP Ruling Breeds Lawsuits, List Concerns
Last month's ruling by the California Supreme Court bars retailers from asking for ZIP codes from credit-card store shoppers...
Older Baby Boomers May Hold Surprises For Marketers
Age is an essential data point when targeting consumers. But advertisers who have pre-fixed ideas about what a baby boomer looks like may be in for a rude awakening as younger-thinking citizens age into this cohort. Take the oldest boomers, those born between 1946 and 1954. They're a lot more active�and a lot more computer-savvy�than previous generations of consumers in their mid-50s and mid-60s. Linda Armstrong, an executive vice president and practice leader at DMW Direct who specializes in health and age-targeted product launches, spoke with Chief Marketer about specific considerations marketers should mull when appealing to this group. ...
HSN is Everywhere She Wants To Be
It was probably easier in the old days say, back in the late '80s or early '90s when HSN, then less than a decade old, consisted solely of live cable...
Get on Target With a Marketing Audit
A good first step in keeping up with what�s expected of professional marketer�s and aligning sales and marketing goals with the company�s vision is the implementation of a marketing audit. ...
Harland Clarke Acquires Two DM Firms
Harland Clarke Corp. has acquired two direct marketing services firms....
JCPenney Says Online December Sales Increased "Strongly"
J. C. Penney Company, Inc. said its comparable store sales decreased 3.8% for the five-week period ended Jan. 2....
Direct Holiday Sales Shine For Anthropologie
Direct to customer sales lead retail revenue for the brands under the Anthropologie umbrella during November and December....
Loyalty Program Providers Maritz And Affinity Team Up
Point-of-sale loyalty program provider Maritz Real-Time Rewards has teamed up with Affinity Solutions, a relationship marketing program provider. The two firms will jointly offer a point-of-purchase relationship marketing program for US credit and debit card issuers and retailers....
Nautilus Partly Sells Assets, Will Focus On Direct And Retail Business
Nautilus, Inc. completed the sale and licensing of certain assets of its commercial business to Xiamen World Gear Sports Goods Co., Ltd. ...
Meet the Broker: Linda West
Today we meet Linda West, vice president of multichannel marketing at Catalyst Direct Marketing in Dublin, NH....
Smartphone Users Will Buy, If Site Allows: Survey
Here�s good news for marketers who have invested in mobile marketing platforms: Smartphone users will make purchases using their handheld devices. But here�s some bad news: Potential customers will hang up if a retailer�s mobile site functionality is poor....
InfoGroup Consolidates Brand Identity, Restructures CEO Contract
Infogroup, formerly InfoUSA, is changing its branding structure. Under the new policy, the Infogroup name will be at the forefront, Brands the company has acquired, such as Yesmail, Opinion Research Corp. and a variety of list management and brokerage firms, will be subsumed....
DMA Solicits Board Nominees
The Direct Marketing Association has opened nominations for vacancies on its 2011 board of directors. ...
DM M&A; Activity Ends 2009 With A Bang
Direct marketing mergers, acquisition and investment activity during fourth-quarter 2009 was much higher than in the third quarter, according to investment bank Petsky Prunier....
