By brian Quinton
As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal.
Now each of those group-buying platforms is adding a mobile component that will identify a user’s location and deliver deals that can be bought and used right away—as in, within two or three hours.
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By Brian Quinton
Great though it may be in theory, mobile commerce is often frustrating in practice for a number of reasons from small screens to clumsy checkout procedures. Quidsi, parent to ecommerce delivery sites Soap.com and Diapers.com, is tackling another mcommerce headache: the dropped wireless connections all too common in its trademark urban target markets.
. If a shopper drops all bars while completing a transaction on the Quidsi mobile apps, he or she can continue to build a shopping list from the information stored on the device. When the iPhone reconnects with a network, the user will receive an automatic prompt to complete the purchase.
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By Patricia Odell
Getting Quick Repsonse (QR) codes right is becoming crucial as their use expands, moving far beyond electronics and entertainment where consumers are already in tune with new technologies and the codes work well to unlock movie trailers and demonstration videos. For example, 2010 saw a 1600% increase in the number of scans per day over the previous year, according to solution provider Scanbuy.
Experts say there are three steps to QR success: understanding the target audience, educating that audience, and supplying the right content.
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