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FROM THE MAGAZINE

April 2011

MCM OUTLOOK: 6 Trends for 2011

Advancing technologies, shifting consumer shopping patterns and priorities, and new economic realities are all fast changing the way multichannel retailers...

Is your contact strategy in crisis?

Being proactive is a big buzz phrase in our industry. But many direct marketers continue to engage in practices that seriously undermine the effectiveness...

How to:leverage barcode technology

Barcoding technology can help streamline processes and reduce costs in warehouse fulfillment operations. But in many cases, even large multichannel merchants..

Should you be selling to the government now?

If you have heard me speak anywhere in the past 20 years, you've heard me singing the praises of doing business with the government. Business-to-government...

FEATURED COLUMNISTS/OPINIONS

Blog: Melissa Dowling

BLOG: Jim Tierney

Blog: Tim Parry

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